An image forming apparatus includes an image former that forms a color image by superimposing images of respective colors formed on respective different photoconductors on an intermediate transfer body, the image former continuously forming color images of pages on one continuous paper, and the image forming apparatus includes: a first hardware processor that performs job management for each color and generates print job data in which a margin region having a first width is set on an upstream or a downstream in a sheet passing direction of an image forming region of each page; a second hardware processor that detects a color shift amount of each color of the image forming region; and a third hardware processor that corrects a formation position of the image forming region to be a print target page next on the print job data for a color in which a color shift has occurred.

An image forming apparatus includes the following elements. Plural developing units supply charged developers to electrostatic latent images formed on plural associated image carriers disposed along a direction in which an intermediate transfer body is transported. Plural first transfer units transfer the associated developers onto the intermediate transfer body when the intermediate transfer body passes the associated image carriers while being transported so as to superpose the developers on each other. A second transfer unit transfers the superposed developers transferred onto the intermediate transfer body by the plural first transfer units onto a recording medium. A charge-amount adjusting unit decreases an amount of electric charge of a developer which forms a lower layer developer among the superposed developers transferred onto the intermediate transfer body. A brightness level of the lower layer developer is lower than that of a developer which forms an upper layer developer among the superposed developers.