The belt conveyance device includes a plurality of rollers, a belt, a meandering correction part, and an adjustment part. The rollers are disposed at intervals each other and rotate around axes. The belt is disposed around the plurality of rollers and travels. The meandering correction part shifts one end portion in an axial direction of a tension roller included in the plurality of rollers in a radial direction within a predetermined range to correct a meandering of the belt. The adjustment part shifts the other end portion in the axial direction of the tension roller in the radial direction such that a position of the one end portion of the tension roller is variable under a state where the meandering of the belt is corrected.

According to one embodiment, a heating device includes a fixing belt configured to be rotated and a pressure roller configured to abut against the fixing belt and be driven to cause the fixing belt to rotate. A heater is configured to heat the fixing belt. A motor is configured to drive the pressure roller to rotate. A current sensor is configured to measure a driving current of the motor. A controller is configured to stop the heater based on the measured driving current.

A fixing member for electrophotography having an endless shape has a base layer having an endless shape, and an elastic layer on the outer circumferential surface of the base layer. The elastic layer includes a silicone rubber and a filler dispersed in the silicone rubber. The total amount of the filler compounded in the elastic layer is 30 vol % or less based on the total volume of the elastic layer. The elastic layer satisfies the relation of λtd>λmd>λnd. λtd is a thermal conductivity of the elastic layer in the circumferential direction, λnd is a thermal conductivity of the elastic layer in the thickness direction, and λmd, is a thermal conductivity of the elastic layer in the longitudinal direction. λtd is 2.0 W/(m.Math.K) or more, and λnd is 1.3 W/(m.Math.K) or more.

An example fuser includes a flexible fixing belt, a back-up to form a fixing nip with the fixing belt, a heater substrate having a first surface on which a heating element pattern is located and a second surface opposite to the first surface, the heater substrate to heat the fixing belt at the fixing nip, and a heat conduction member having a plurality of heat conduction segments contacting the first surface of the heater substrate.

An endless belt includes a metal substrate, and a heat-resistant resin layer that is disposed as an innermost layer on an inner peripheral surface of the metal substrate and that contains a resin and a thermally conductive filler having an aspect ratio of 20 or more. In the heat-resistant resin layer, an orientation ratio of the thermally conductive filler with respect to a circumferential direction of the endless belt is 20% or more.

An endless belt includes a resin and an acicular filler of which a thermal conductivity is 220 W/mK or more and 320 W/mK or less, a volume resistivity is 10.sup.11 Ωcm or more and 10.sup.16 Ωcm or less, and a content with respect to the endless belt is 1% by mass or more and 30% by mass or less.

A fixing member for electrophotography having an endless shape has a base layer having an endless shape, and an elastic layer on the outer circumferential surface of the base layer. The elastic layer includes a silicone rubber and a filler dispersed in the silicone rubber. The total amount of the filler compounded in the elastic layer is 30 vol % or less based on the total volume of the elastic layer. The elastic layer satisfies the relation of λtd>λmd>λnd. λtd is a thermal conductivity of the elastic layer in the circumferential direction, λnd is a thermal conductivity of the elastic layer in the thickness direction, and λmd, is a thermal conductivity of the elastic layer in the longitudinal direction. λtd is 2.0 W/(m.Math.K) or more, and λnd is 1.3 W/(m.Math.K) or more.

An endless belt includes a resin and an acicular filler of which a thermal conductivity is 220 W/mK or more and 320 W/mK or less, a volume resistivity is 10.sup.11 Ωcm or more and 10.sup.16 Ωcm or less, and a content with respect to the endless belt is 1% by mass or more and 30% by mass or less.

A heater holder includes a restriction portion and a recessed portion. The restriction portion determines the position of a cable in the longitudinal direction of the heater. The recessed portion, against which a bare conductive portion of the cable is to be positioned, is provided at a position that is different from the position of the restriction portion as viewed in a direction intersecting with the longitudinal direction. A wire is joined to the bare conductive portion somewhere between the restriction portion and the recessed portion.

An endless belt includes a polyimide resin layer in which a content of at least one solvent selected from a solvent group A consisting of a urea solvent, an alkoxy group-containing amide solvent, and an ester group-containing amide solvent is from 50 ppm to 2,000 ppm.