An electronic timepiece for identifying time by colored light. The electronic timepiece is configured to identify time utilizing colored light corresponding to predetermined digits, rather than identifying time in digital or analog fashion. The electronic timepiece includes a lighting assembly having light sources that correspond to the hour of day, the minute of day, and the seconds of day. Each light source is coupled to a microcontroller that generates the time of day. The light sources are configured to emit a certain color of light based on the time of day communicated by the microcontroller. The emitted color represents a specific digit, such that a user can determine the time of day based on the combination of colors displayed by the lighting assembly.