Provided herein is a computer system for creating driving challenges for drivers. The computer system may include a processor in communication with a memory device, and the processor may be programmed to: (i) receive driving data associated with a driver, (ii) generate a first model that models the driving data associated with the driver, (iii) calculate a predicted driving score for the driver based at least in part upon the first model, (iv) generate a second model that predicts a confidence of the predicted driving score, (v) calculate a confidence value of the predicted driving score, wherein the confidence value is a squared error of the predicted driving score, and (vi) generate at least one driving challenge for the driver based at least in part upon the predicted driving score and the confidence value for that predicted driving score.

Systems and methods are disclosed herein for monitoring a location of a client device associated with a transportation service and generating augmented reality images for display on the client device. The systems and methods use sensor data from the client device and a device localization process to monitor the location of the client device by comparing renderings of images captured by the client device to renderings of the vicinity of the pickup location. The systems and methods determine navigation instructions from the user's current location to the pickup location and select one or more augmented reality elements associated with the navigation instructions and/or landmarks along the route to the pickup location. The systems and methods instruct the client device to overlay the selected augmented reality elements on a video feed of the client device.

Computer-implemented systems and methods are provided for tracking user activity and managing quests. By way of example, a method may include receiving, from a website server, first identity data representing an identity of a user and data identifying a quest activated by the user, the quest comprising one or more activities to be performed at a physical location, and receiving, from at least one reporting device, second identity data representing the identity of the user at the physical location, and activity tracking data in response to the user performing an activity associated with the quest at the physical location. The method may also include identifying the user and the quest activated by the user based on the first identity data and data identifying the quest, further identifying the user and activity data related to the quest based on the second identity data and activity tracking data, and monitoring a progress of the user.

An exemplary method comprises receiving information associated with a game-playing transaction conducted between a user device and a game-playing terminal, wherein the game-playing transaction is associated with a request for playing a game; determining a location of the user device associated with the game; determining the user device is located in an approved location associated with the game; and processing the game-playing transaction based on determining the user device is located in the approved location associated with the game. The game-playing transaction is conducted on a first communication interface, and the information associated with the game-playing transaction is received on a first or second communication interface.

An approach to facilitating identity-recognition-based promotions using virtual containers is provided. A first virtual container may be associated with a first virtual item set and identified by a first container identifier. Container instances of the first virtual container that are purchased through a store interface during a first time period may be configured to be activated by users in a game space to obtain item instances of virtual items of the first virtual item set. The first virtual container may be modified to be associated with a second virtual item set and identified by the first container identifier. Container instances of the first virtual container that are purchased during a second time period may be container instances of the modified first virtual container that are configured to be activated by the users in the game space to obtain item instances of virtual items of the second virtual item set.

A method for providing a game service and a server for performing the same are disclosed. A method by which a server provides a game service can comprise the steps of: receiving image data including motion data from a user terminal; generating skill motion sequence data of a game character corresponding to the motion data; and adjusting a skill motion of the game character on the basis of the generated skill motion sequence data.

Systems and methods to provide utilities based on blockchain-specific populations of unique digital articles in an online gaming platform are disclosed. Exemplary implementations may execute instances of a game; manage user accounts, including a first user account having a first account inventory that includes a first unique digital article; receive a first recordation request to record ownership of the first unique digital article on a first decentralized ledger; determine a size of a set or population of unique digital articles that include the first unique digital article; determine a fraction of the set or population of unique digital articles recorded on the first decentralized ledger; receive a first reward request for a first reward; compare the determined fraction with a threshold value; based on the comparison, provide either the first reward or else provide no award or a smaller award.

Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing at least one program and a method for providing a platform that facilitates communication between a messaging application and a web-based gaming application; receiving, via the platform, a request from the web-based gaming application to execute a reward activity; determining, by the messaging application, that the request satisfies a reward activity criterion; generating the reward activity on the messaging application in response to receiving the request; and communicating, via the platform, a status of the reward activity from the messaging application to the web-based gaming application.

A computer system for creating driving tournaments for users including a processor in communication with a memory device is provided. The processor may be programmed to: i) receive user data associated with a plurality of users, ii) generate, based at least in part upon the received user data, a driving profile including driving characteristics of each user, iii) match users based at least in part upon the driving profiles of the users, wherein a match occurs when driving characteristics of the driving profiles are substantially similar, iv) create a driving tournament for the matched one or more users, v) receive current vehicle telematics data and current mobile device data associated with the matched one or more users, and vi) determine, after the predetermined time period has ended, a winner of the driving tournament.

A system for customizing an end user gaming experience is disclosed herein. The system includes a processor. The processor is configured to create a campaign by receiving a campaign creation request from an end user device, the campaign creation request comprising one or more parameters of a campaign associated with the campaign request, creating the campaign based on the one or more parameters associated with the campaign request, and personalizing one or more offers for an end user, each of the one or more offers comprising a game having one or more hurdles, wherein completion of each of the one or more hurdles leads to a reward. The processor is further configured to map a subset of the one or more personalized offers to the end user. The processor is further configured to monitor progress of the campaign.