Methods, apparatus, systems, and articles of manufacture are disclosed to extract information from uniform resource locators (URLs). An example system includes at least one memory, programmable circuitry, and instructions to cause the programmable circuitry to collect first uniform resource locator (URL) information from a server of an Internet-based media publisher, the first URL information corresponding to first media accessed by first users, determine first URL components in the first URL information, and determine feature-to-user assignment rules based on the first URL components.

A press release distribution system provides press release and other news to forum sites as posts. The forum software that runs at forum sites includes press release interface software or is adapted to receive press release interface plug-in modules for interfacing with the press release distribution system. The press release interface software or plug-in module may also monitor and/or analyze user data of forum members and/or forum activities of the users. The monitored user data and forum activities may be provided to the press release distribution system for analysis and generation of user profiles. Using the result of the analysis (e.g., user profiles), the press release distribution system can target particular users or forums to direct the press releases, news, or advertisements for most effective advertising campaign.

Embodiments of the present disclosure provide methods, systems, apparatuses, and computer program products for adaptively generating an initial electronic bid value for a new digital content object.

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for content presentation. In one aspect, a method includes receiving a request for a content item to be presented to a user; for a collection of content items, identifying one or more candidate content items including using image keywords derived from images associated with the user to identify the one or more candidate content items; selecting a content item responsive to the content request from the candidate content items; and sending the selected content item for presentation to the user.

The relevance of advertisements to a user's interests is improved. In one implementation, the content of a web page is analyzed to determine a list of one or more topics associated with that web page. An advertisement is considered to be relevant to that web page if it is associated with keywords belonging to the list of one or more topics. One or more of these relevant advertisements may be provided for rendering in conjunction with the web page or related web pages.

A system for providing mobile advertisement actions may include a memory to store a request, mobile carrier data, mobile advertisement data, and mobile advertisement action data. The system may include an interface operatively connected to the memory to communicate with a mobile device. The system may include a processor operatively connected to the memory and the interface. The processor may receive information and a request from the mobile device via the interface and may determine the mobile carrier data relating to a mobile carrier associated with the mobile device. The processor may identify the mobile advertisement data and the mobile advertisement action targeted to the request and the mobile carrier data. The processor may append the mobile advertisement action data to the mobile advertisement data. The processor may provide the mobile advertisement data with the appended mobile advertisement action data to the mobile device via the interface.

Exemplary embodiments of the present disclosure are directed towards a computer implemented method comprising enabling a user to search for at least one keyword available for buying by inputting the at least one keyword. The method includes displaying the at least one keyword available for buying in response to the user inputting the at least one keyword, whereby the at least one keyword available for buying associated with at least one of: pricing raging from a minimum value to a maximum value or a fixed pricing and selecting the at least one keyword available for buying. The method also includes initiating an online payment for buying the at least one keyword.

A vehicle advertising system comprises a processor configured to perform operations in response to instructions from a predefined instruction set, a memory, and an advertisement module comprising instructions selected from the instruction set. The instructions when executed on the processor are operable to receive identification and financing information regarding a specific vehicle for sale, to generate a first advertisement formatted for presentation in a search engine result listing based on at least the received identification information and the received financing information, to generate a second advertisement formatted for presentation on a vehicle dealer website landing page associated with the first advertisement and based on at least the received identification information and the received financing information, and to provide a predicted effectiveness score on at least one of the first advertisement and the second advertisement before publication of the at least one advertisement.

A method for comparing decision options automatically determines factors for a set of decision options. Each of the factors defines a respective attribute of the set of decision options. The method provides the factors to a graphical user interface. The method receives a user preference value for at least one factor. The method then normalizes an attribute value of each factor. The method calculates a user preference score for each decision option as a function of the user preference value and the normalized attribute value for each factor. The method ranks the set of decision options based on the calculated user preference score for the subject decision option relative to each other decision option of the set of decision options. The method provides a ranked list of the set of decision options to the graphical user interface in response to ranking the set of decision options.

Disclosed examples include accessing a search term from a client device; accessing a first identifier, the first identifier corresponding to a first database proprietor, the first identifier to access first user information corresponding to a user of the client device; accessing a second identifier, the second identifier corresponding to a second database proprietor, the second identifier to access second user information corresponding to the user of the client device; providing the search term, the first identifier, and the second identifier in a message; and transmitting the message to a server.