Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for automated management of campaigns using scripted rules.

The present invention business model, process, method and system of direct advertising in the personal electronic and other devices is a procedure that overcomes so far insurmountable obstacle advertising on personal devices, which do not depend either on the internet providers, TV channels, radio channels, Internet companies, but the direct interests of consumers (users) that they receive particular device free of charge or fora symbolic fee, and the vendor (seller) who has interest because of profit and covering costs from the sate of advertising space on above mentioned device, in a way both parties have an interest to cooperate and you get the procedure that exceeds the shortcomings in advertising on personal devices.

A method for managing advertisement that is to be performed by a server includes a step of receiving a piece of advertisement type information from an enterprise device, a step of selecting pieces of candidate user information from among pieces of user information stored in the server based on the piece of advertisement type information, a step of receiving an advertisement material from the enterprise device, a step of selecting pieces of target user information that corresponds respectively to target users from among the pieces of candidate user information, and a step of performing an advertisement-pushing procedure with respect to the target users.

A smart, movable closure system that allows access to the interior from the exterior of the cabinet, is disclosed. In some embodiments, the movable structure may be coupled with a cabinet interior that is adapted to be kept at a temperature cooler than the exterior cabinet ambient temperature, for example, to store perishable consumer goods in a retail setting. In particular, the smart, movable closure system may include electronic components that display graphical renderings corresponding to one or more products stored in the retail product container. In addition, the smart, movable closure system may include a controller that, before a user opts-in, generates an opt-in invitation at the smart, movable closure system, wherein the user may interface with the system with a wireless communication device.

What is disclosed is a system to enable a user with an associated user device to receive a context dependent transportation experience, further wherein said system comprises a framework comprising one or more components, wherein said one or more components are coupled to each other and the user device via one or more interconnections; wherein said framework determines at least one context associated with said user and said user device; and wherein based on said determined context, said framework performs one or more actions.

The present invention relates to a system and method using a computer implemented application or a website for easily managing taxidermy inventory, tracking trophy animals/mounts and their hides, enhancing business opportunities between taxidermists and customers and allowing hunters (customers) to display their trophy animals or mounts while meeting likeminded individuals. The system uses scannable codes configured to be scanned for tracking associated trophy animals or mounts. The codes are stored in a database and can be matched when scanned for tracking and authenticating the trophy animal. The scannable code system helps keep taxidermists organized and also allows them to update their customers on the status of their trophy. The system is intended to streamline taxidermy and prevent any mix-ups with customers/consumers.

An apparatus for providing customized advertisements includes a database that stores a plurality of electronic advertisements, receives biometric information of a client from at least one biometric device of the client, and receives receptivity information of the client responding to the plurality of electronic advertisements, as well as a processor that accesses the database, and maps the biometric information and the receptivity information and analyzes the mapped information to generate customized marketing data. The processor also calculates a receptivity probability for each of the plurality of electronic advertisements based on the customized marketing data by using current biometric state of the client, selects an electronic advertisement from the plurality of electronic advertisements based on the calculated receptivity probabilities, and outputs to the client the selected electronic advertisement.

A computer implemented consumer engagement system for managing a campaign offer includes a computer implemented consumer engagement system; and a pool of unique codes related to code marked product items, the code marked product items being associated with a campaign offer of a campaign in the consumer engagement system. The consumer engagement system is arranged to manage at least one geolocation condition, and to deliver a campaign participation invitation to a potential qualifiable recipient, wherein the potentially qualifiable recipient in order to become a qualified recipient for receiving the campaign offer, must meet the following qualification criteria: (a) a pool criterium: the system receiving a unique product code marked on a product item from the recipient, the code being determined to be amongst the pool of unique codes; (b) a time criterium: that the consumer sends his participation request (or accepts an invitation) to participate at a point of time within a first time period defined in the campaign; and a geolocation condition criterium: receiving proof or indications from the recipient being present and having a position within a geolocation. The consumer engagement system is further arranged for, the qualifiable recipient, after receiving a campaign participation invitation, to receive from said qualifiable recipient a participation request, i.e. accept said campaign participation invitation. The consumer engagement system is further arranged to check whether the potentially qualifiable consumer thus fulfills criteria (a), (b), and (c), thus becoming a qualified recipient, thus fulfilling (d) an execution list criterium: wherein the recipient is registered on an execution list to receive said campaign offer.

A method for providing a content using the first screen of a portable communication terminal is provided. The method comprises the steps of: registering a first content as a content of interest; and providing a second content in the first screen displayed on a display unit when the communication terminal is switched from an inactive state to an active state. Here, the second content, which corresponds to a content related to the first content, is determined on the basis of the first content.

An apparatus for providing customized advertisements includes a database that stores a plurality of electronic advertisements, receives biometric information of a client from at least one biometric device of the client, and receives receptivity information of the client responding to the plurality of electronic advertisements, as well as a processor that accesses the database, and maps the biometric information and the receptivity information and analyzes the mapped information to generate customized marketing data. The processor also calculates a receptivity probability for each of the plurality of electronic advertisements based on the customized marketing data by using current biometric state of the client, selects an electronic advertisement from the plurality of electronic advertisements based on the calculated receptivity probabilities, and outputs to the client the selected electronic advertisement.