Patent classifications
G06Q30/0259
Programmatic merchandising system and method for increasing in-store transaction conversions via heuristic advertising
An automated advertising scheduling and distribution process reacts to the effectiveness of sales data. A hosted platform creates location-specific playlists based on key consumer variables that impact buying behavior, and dynamically performs data analytics. Utilizing a programmatic system and machine learning algorithmic methodology, the platform gathers data from the retailer's data warehouse and automatically pulls location-by-location sales data while simultaneously collecting playback data. If sales are not being affected on the particular item that is being promoted, then the platform may be configured to replace that message with a promotional message for another product with a higher likelihood of engagement and conversion. This virtual feedback loop ensures that the platform is optimizing the most effective series of promotional messages for any given location. The content management administrator accordingly delivers relevant advertising/messages to various display screens integrated into fuel pumps, through the store, and to retailer loyalty program applications.
Sample-based advertising platform
Systems and methods for providing product samples to users in autonomous vehicles, thereby allowing businesses to advertise their products via the rideshare platform. A physical advertising platform is provided leveraging existing rideshare and delivery infrastructure to allow businesses to advertise their products by providing samples in rideshare vehicles and/or with rideshare vehicle deliveries. Consumers have the opportunity to try new products from local businesses that they may otherwise not be exposed to. In some implementations, a rideshare application interface can allow users to see what new local product samples are available. In some examples, a user can select one or more product samples to try.
LOCALIZED FACILITY-SPECIFIC PRESENTATION OF DIGITAL TEMPORARY OFFER DATA AND DETAILS
With an offer server computer system: receiving a first digital image file; receiving a first mapping of product codes to audience segment identifiers; receiving a temporary price reduction offer dataset; mapping a target identifier for an end-user device of a consumer to an audience segment identifier; in response to determining, based on the audience segment identifier, that the TPR offer dataset has a product code and a retailer identifier that map to the audience segment identifier, and an effective date value that includes a current date value, and the retailer identifier corresponds to a retailer location within a specified distance of a then-current location of the end-user computing device: creating and storing a digital offer dataset comprising both the first digital image file and a second digital image file that presents data elements of the TPR offer dataset; causing transmission of the dataset to the end-user device.
Systems and methods for deploying dynamic geofences based on content consumption levels in a geographic location
Systems and methods are provided for determining in real-time geographic areas having a threshold level of content consumption and deploying dynamic geo-fences to contain these geographic areas. These dynamic geo-fences provide a means for timing message notifications in order to optimize the chances of delivering targeted content to a mobile device user based on the current geographic location of the user's device relative to a threshold level of content consumption area. As mobile device users may be more likely to launch a client application in a place where other users are currently consuming content, a general message notification sent to the user's device located in a dynamic geo-fence created based on real-time content consumption, may increase the likelihood that the user will launch the client application and thereby, allow targeted content to be delivered to the user's mobile device.
Method, apparatus, and computer program product for providing a shared map interface
Methods, apparatuses, and computer program products are provided herein. A method for providing a shared map interface includes causing display of a shared map interface on a first mobile device and on a second mobile device; receiving a first shape drawing input on the shared map interface displayed on the first mobile device; generating a first circumscribed region on the shared map interface of the first mobile device and the second mobile device; receiving a second shape drawing input on the shared map interface displayed on the second mobile device; generating a second circumscribed region on the shared map interface of the first mobile device and the second mobile device; and determining a search region based on combining the first circumscribed region and the second circumscribed region.
EXCLUSIVE SOCIAL NETWORK BASED ON CONSUMPTION OF LUXURY GOODS
Network node devices that may be embedded into luxury goods are described. These devices may allow luxury goods to offer access to a social networking system that is based upon ownership of luxury goods, and may also be used to verify the authenticity of the luxury goods. The devices may include an interface so that the device may communicate with other network node devices, including other products or a smartphone or other device, and a memory that stores a unique identifier of the brand or of the luxury good itself.
Dynamically providing context-based notification and fulfillment
In some examples, a location of a merchant is updated as the merchant moves. A server receives the location of the merchant, and compares that location to the location of a user, so as to determine whether the merchant is located within a first threshold distance or a second, smaller threshold distance from the location of the user. If the user is within the first threshold distance, the server presents a first point of sale (POS) interface to initiate an order from the merchant and present the user with an option to fulfill that order through delivery. If the merchant is located within the second, smaller threshold distance from the user, the server presents the user with a second POS interface that gives the user an option to fulfill the order through pickup instead of delivery.
Electric vehicle (EV) charge unit reservations
A computer implemented method for managing charge availability of a charge unit (CU) to obtain charge for a battery of an electric vehicle (EV) is provided. The CU includes a computer for processing at least part of the method and for communicating with a server over a network. The method includes receiving, by the server, status information from the computer of the CU. The method includes sending to the computer of the CU instructions to make a reservation for the CU. The reservation is for a user account that has requested a desire to charge the battery of the electric vehicle of the user at the CU or another CU. The method includes sending, by the server, a confirmation for the reservation to the user account. The confirmation is viewable via a device having access to the server via the user account. The method includes sending, by the server, a data regarding a time of availability of the CU to the user account for the reservation. The computer of the CU is configured to display a visual indicator regarding the reservation of the CU.
Methods and apparatus to associate transactions with media impressions
Methods and apparatus to associate transactions with media impressions are disclosed. An example method includes transmitting a request for commercial transaction information to a database proprietor, the request including an identifier corresponding to a media impression associated with media presented via a computing device; receiving the commercial transaction information in response to the request, the commercial transaction information comprising data associated with a commercial transaction conducted using an account accessed by the computing device; and associating the media impression with the commercial transaction.
DIGITAL SIGNAGE AND GAMING SERVICES TO COMPLY WITH FEDERAL AND STATE ALCOHOL AND BEVERAGE LAWS AND REGULATIONS
Methods and systems providing digital signage and interactive gaming services in compliance with federal and state laws and regulations are described. A service fee is collected from a retailer, and a service fee may or may not be collected from a retailer (e.g., a bar). An advertising fee is collected from a first advertising provider. The first advertising provider is involved in alcohol distribution/wholesaling or manufacturing. A second advertising fee from a second advertising provider is collected. The second advertising provider is involved in a non-alcohol related industry. A portion of a subscription fee is collected based on a separate source of fees (e.g., text message or jukebox fee) received from a patron. The message may contain information indicating that the patron wishes to pay a service fee. Revenue sharing is implemented by distributing a portion of the service fee to the retailer and distributing a portion of the advertising fee from the second advertising provider to the retailer in compliance with federal and state laws.