G06Q30/0263

Automatic generation of electronic advertising messages containing one or more automatically selected stock photography images
11574343 · 2023-02-07 · ·

A facility for constructing an advertising message in connection with a web page is described. The facility obtains text associated with the web page, and uses the obtained text to generate a query. The facility uses the generated query to select a stock photography image, and generates an advertising message that incorporates the selected stock photography image.

Methods and Apparatus For Serving Relevant Advertisements
20180005266 · 2018-01-04 ·

The relevance of advertisements to a user's interests is improved. In one implementation, the content of a web page is analyzed to determine a list of one or more topics associated with that web page. An advertisement is considered to be relevant to that web page if it is associated with keywords belonging to the list of one or more topics. One or more of these relevant advertisements may be provided for rendering in conjunction with the web page or related web pages.

DETERMINING FRAUDULENT INDICATIONS OF ADVERTISEMENT INTERACTION BASED ON IDENTITY
20180005270 · 2018-01-04 ·

An ad publisher provides an online system with user identifying information of users who interacted with an advertisement presented by the ad publisher and indications of interactions with the advertisement. A landing page is associated with the advertisement, and the advertiser provides the online system with user identifiers of users who interacted with the advertisement and requested the landing page. The online system determines whether the ad publisher fraudulently identifies interactions with the advertisement by comparing the user identifying information received from the ad publisher with the user identifiers received from the advertiser.

AUTOMATION PREVIEW

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for automated management of campaigns using scripted rules.

Online asset recommendation system

Creating a playlist of multimedia assets based on estimated user viewing length and an estimated length of engagement during a user session. Assets are selected based on an anchor asset displayed with the playlist of multimedia assets.

USING ON-LINE AND OFF-LINE PROJECTIONS TO CONTROL INFORMATION DELIVERY TO MOBILE DEVICES

A system for processing information requests associated with mobile devices comprises an evaluation module configured to determine at least one performance measure for each of a plurality of information documents using at least data in one or both of a requests database and events database. The at least one performance measure includes at least one of an impression-based performance measure, a click/call-based performance measure, and an off-line site-visit-based performance measure. The system further comprises an information server configured to select a first information document for transmitting to a first mobile device to fulfill a first request. The information server includes a volume control unit configured to derive an off-line site visit projection in response to the first document being selected based at least in part on an off-line site-visit-based performance measure and having been impressed on the first mobile device, and to adjust a budget associated with the first document using the off-line site visit projection.

METHODS, SYSTEMS, AND MEDIA FOR IDENTIFYING AUTOMATICALLY REFRESHED ADVERTISEMENTS
20230055273 · 2023-02-23 ·

Methods, systems, and media for identifying automatically refreshed advertisements are provided. In some embodiments, a method for modifying advertisement spending is provided, the method comprising: receiving advertisement delivery information associated with a plurality of advertisements displayed on a web page; generating a distribution of an amount of time that the plurality of advertisements were displayed on the web page using the advertisement delivery information; identifying a deviation in the generated distribution; determining whether the deviation correlates to an automatic refresh command performed by one or more browser applications; and providing an indication corresponding to the plurality of advertisements that were displayed on the web page in response to the automatic refresh command based on the determination.

System and Method For Tagging a Region Within a Frame of a Distributed Video File
20230037197 · 2023-02-02 ·

A system and method for tagging a region within a frame of a distributed video file to permit easier retrievability of the region of interest.

DISTRIBUTED PROMOTIONAL PLATFORM FOR PROMOTING SECURITIES INFORMATION
20220351235 · 2022-11-03 ·

Systems and methods are provided for promoting securities information. The method includes: storing, in a memory, a database of securities information; indexing, using a processor, the database of securities information to enable a first user to search through the database of securities information; displaying, using a graphical user interface, a digital searching tool, wherein the first user is able to search through the indexed database on the graphical user interface using the digital searching tool; receiving, from the first user, using the graphical user interface, one or more filings selected from the indexed database; and transforming at least one of the selected filings into a shareable digital widget, wherein the widget, when shared, is configured to display a description of each of the at least one of the selected filings to one or more second users.

Systems and methods for determining credibility at scale

An example system may include instructions to control processor(s) to receive text from content of a first web page, determine, based on the content, a first title topic indicator, a first sentiment indicator, and a first text subjectivity indicator, apply the first title topic indicator, the first sentiment indicator, and the first text subjectivity indicator to a credibility machine learning model to generate a first content credibility score and a first content bias score for the text of the first web page, the credibility machine learning model being trained on text from other web pages using known title topic indicators, known sentiment indicators, and known text subjectivity indicators, and known credibility scores and bias scores, generate a first graphical representation for the first content credibility score and the first bias credibility score, and provide the graphical representation to a first digital device.