A system and method for augmenting video displayed via web browser to add interactive functionality is disclosed. Elements are included in a structured media definition to cause the video player to instantiate one or more new elements on a webpage when the media is played, including a first script that includes instructions to generate an interactive menu and second script, such that selection of an option from the interactive menu will call one or more application programming interface (API) functions of the second script. The structured media definition causes loading of the video and execution of the instructions. A server backend receives and processes API calls from the second script and transmits responses to the API calls to be acted upon by the second script.

A verification system is provided that can enable tracking of online advertisements with successful sales of goods or services. The system can receive an advertisement tag as part of a request by a user relating to the product or service, the advertisement tag comprising an identity of a publisher of an advertisement regarding a product or service offered by a vendor, the publisher being different from the vendor; determine a contribution of the publisher's advertisement to the request; and update a set of transaction data structures in an electronic record to associate the identified publisher and contribution with the request.

A computer system, including: a downloadable application to operate on a mobile device of a customer, the downloadable application including instructions to browse and select items on web pages of an online seller, wherein the downloadable application enables the customer to select a desired price for a promotional product of the online seller; a consumer service provider in communication with the downloadable application of the mobile device, the consumer service provider to promote the promotional product of the online seller.

A method of multi-platform social media advertising and revenue sharing via digital overlays on real-time video feeds enables a host streamer profile to select and display one or more advertisement elements on a real-time video feed, which is broadcast on a host social media platform in addition to being broadcast to one or more third-party platforms. The advertisements may be chosen through various means and customized by advertisers according to desired parameters. Each advertisement is associated with a financial compensation amount. After an advertisement or advertisements are displayed on the real-time video feed, the financial compensation amount is distributed among the host streamer profile, the host platform, and each of the at least one social media platform, thus incentivizing each to participate in the social media advertising and revenue sharing system.

A Gamified Participatory Recommender System is disclosed which employs Content-based Art Recommendations which are combined with Collaborative Filtering Art Recommendations and are adjusted by the Participation Score of the Current User to identify Art similar to art that a Current User is viewing. The similar Art is displayed to the Current User, and the Current User's actions are monitored. Subsequent recommendations are adjusted based upon the Current User's actions. The System also employs Content-based User Recommendations which are combined with Collaborative Filtering User Recommendations that are adjusted by a Participation Score of the Current User to identify similar Users and create links between the Current User and at least one similar User. These recommendations are affected by the amount of user participation, thereby rewarding those with extensive user participation.

A computing device can receive an interactive advertisement comprising a first content object and a second content object. The computing device can display the first content object corresponding to a collapsed version of the interactive advertisement. The computing device can receive a first action to activate the interactive advertisement. The computing device can provide for display, responsive to receiving the first action, a target object identifying a location on the display screen to which to move the first content object. The computing device can receive a second action to move the first content object towards the target object. The computing device can then provide for display, the second content object corresponding to an expanded version of the interactive ad on the display screen of the computing device.

Usage metrics for augmented reality content may be identified and analyzed to determine measures of fitness for respective usage metrics. The measures of fitness may indicate a level of correlation with an outcome specified by an augmented reality content creator and an amount of interaction with an augmented reality content item by users of a client application. Recommendations may be provided to augmented reality content creators indicating modifications to augmented reality content items that have at least a threshold probability of increasing the level of interaction between users of the client application and the augmented reality content item.

A computer-implemented method may include: receiving, by a first computer server, content provider data and content item data; identifying a plurality of profile elements by applying machine learning techniques to the received content provider data and content item data; calculating a first plurality of profile element scores for the content provider in each of the plurality of profile elements and a second plurality of profile element scores for the plurality of content items in each of the plurality of profile elements; determining, by utilizing one or more distance algorithms, profile element vector distances between the first plurality of profile element scores for the content provider and the plurality of second profile element scores for the plurality of content items; ranking the plurality of content items based on the determined profile element vector distances; and generating an interactive graphical user interface (GUI) displaying a plurality of radar graphs.

A method for effective vehicle identification and communication between riders of transportation network companies (TNC), and the vehicles that are being designated to the riders. Accordingly, a system used to execute the method of the present invention conveys the information of the rider on a display device on the designated vehicle of the rider, so as to notify the rider before getting into the designated vehicle. Additionally, the present invention also helps assist blind people by conveying audio messages, such as pipe messages or announcing their names. Further, the present invention provides riders the ability to send an emergency alert, thereby ensuring a safer ride. Furthermore, the present invention enables TNCs to utilize the display device as a trade dress and as an optional platform for other media advertisements.

A client computing system inserts selected advertising into digital content. Ads may be inserted into content based on a dynamic advertising matching process that is securely implemented within a hardware-based root of trust. User profiles used in ad matching may be privacy protected and maintained with confidentiality protection in the client computing system and/or a service provider server, respectively. When a client computing system makes a request to the service provider server for content with specified ad slots, the request may be made with the client's EPID signature, which is inherently privacy protected. The hardware-based root of trust protects insertion of selected ads into the linear rendering flow of the content.