The invention describes a modular display assembly that may be coupled with a pole or other structure or surface, and secured at an elevated position to be more easily viewed by potential consumers. The assembly may be modular in nature allowing it to support and display one or more customized advertising or marketing displays such as signs, flags and/or helium-free balloons as well as various support apparatus for the same.

A snap mountable holder releasably attachable to a point of purchase display, the display having a beam proximate products for purchase, includes: a housing; a top lip at a top of the housing and configured to engage a top edge of the beam; and a bottom lip engaging a bottom edge of the beam. One of the top lip and the bottom lip has a non-slip grip engageable with the beam, and the other of the top lip and bottom lip has an enforced region and an unenforced region isolated from each other. The enforced region contains a snap-in feature, the housing being dimensioned in relation to a distance between the top edge and the bottom edge of the beam such that when the non-slip grip is engaged with the beam, the housing is rotatably engageable to the beam about the longitudinal axis of the beam by the snap-in feature.

The present invention provides a photography light panel reflector clamp for mounting a photography light panel reflector with a rod member. The photography light panel reflector clamp of the present invention includes a central member, a groove and a turning clamp set. A rod member clamping seat is disposed on the central member, and a mounting portion is disposed at an opening of the rod member clamping seat. The groove is formed across a mounting face on a side of the central member, and the turning clamp set is disposed on the central member next to the groove. A flange of the photography light panel reflector has a segment fitted in the groove, and the turning clamp set is utilized to fix the segment of the flange of the photography light panel reflector in the groove with the photography light panel reflector clamp.