A system for simultaneously producing immersive visual effects on an inside of an enclosure and passive visual effects to be viewed from the outside of the enclosure. The enclosure includes a plurality of sidewalls each having a reflective inner surface facing one other. The system includes a digital video display positioned to direct digital video imagery through the semi-reflective sidewall and into the enclosure. Light of the digital video imagery reflects off the reflective inner surfaces of plurality of sidewalls, which allow a percentage of the light to leave the enclosure, making the visual effects observable from the outside. The light will continue this cycle of reflection and transmission, creating an observable infinity effect from the outside, and an entirely enclosed visual experience from the inside.

Disclosed embodiments relate to a light-emitting assembly and a display device. In some embodiments, the light-emitting assembly includes a lamp bead a lamp bead mounting plate and a lamp bead shading face mask, the lamp bead shading face mask covering the lamp bead, and there is a distance between the lamp bead shading face mask and the lamp bead, at least two side faces of the lamp bead shading face mask including light emergence holes, wherein one side, facing the lamp bead mounting plate, of the lamp bead shading face mask is provided with a first reflecting surface; one side, facing the lamp bead shading face mask, of the lamp bead mounting plate is provided with a second reflecting surface; and light emitted by the lamp bead is reflected by the first reflecting surface and the second reflecting surface and then emitted out of each of the light emergence holes.

A sales or test display, comprising, in the assembled state, a lower level (14) for receiving products, a lighting system (16), and an upper level on which the lighting system is fastened, the lighting system comprising: a base (24), a printed circuit board (22) including a light-emitting diode suitable for emitting a light (L1), and a guide (26) made from a translucent material extending along a line (L), and located opposite the light-emitting diode to conduct said light, the guide (26) comprising: an upper surface for downwardly reflecting at least part of the light (L1) and forming a reflected light, and a lower surface for allowing at least part of the reflected light to pass and forming a diffused light (L3), the guide being configured to form an illuminated zone (20) on the lower level.

A sales or test display, comprising, in the assembled state, a lower level (14) for receiving products, a lighting system (16), and an upper level on which the lighting system is fastened, the lighting system comprising: a base (24), a printed circuit board (22) including a light-emitting diode suitable for emitting a light (L1), and a guide (26) made from a translucent material extending along a line (L), and located opposite the light-emitting diode to conduct said light, the guide (26) comprising: an upper surface for downwardly reflecting at least part of the light (L1) and forming a reflected light, and a lower surface for allowing at least part of the reflected light to pass and forming a diffused light (L3), the guide being configured to form an illuminated zone (20) on the lower level.

An optical element includes a rectangular light guide plate, a light source setting portion, a parallel light lens group, and a total reflection lens group, disposed between the parallel light lens group and the first side surface, a part of the parallel light from the parallel light lens group is subjected to total reflection at least once to form a first parallel light parallel to the front surface, and the first parallel light enters the first side surface to make the second side surface emit light; another part of the parallel light from the parallel light lens group is totally reflected at least twice to form a second parallel light oblique to the front surface, and the second parallel light enters the first side surface to make the front surface emit light.

A display medium displays a predetermined number of contents corresponding to a predetermined number of azimuth angles when viewed from a predetermined elevation angle and azimuth angle. An example display medium includes: a planar member that reflects light; and a plurality of protruding members, each protruding member of the plurality of protruding members has a surface occluding the light, placed vertically on the planar member and parallel to each of the predetermined number of azimuth angles. The planar member is partitioned into a plurality of unit cells, where each unit cell is further partitioned into the predetermined number of sub-cells corresponding to the predetermined number of azimuth angles. The protruding member that has the surface parallel to the predetermined azimuth angle is formed for each sub-cell corresponding to the predetermined azimuth angle.

A system for simultaneously producing immersive visual effects on an inside of an enclosure and passive visual effects to be viewed from the outside of the enclosure. The enclosure includes a plurality of sidewalls each having a reflective inner surface facing one other. The system includes a digital video display positioned to direct digital video imagery through the semi-reflective sidewall and into the enclosure. Light of the digital video imagery reflects off the reflective inner surfaces of plurality of sidewalls, which allow a percentage of the light to leave the enclosure, making the visual effects observable from the outside. The light will continue this cycle of reflection and transmission, creating an observable infinity effect from the outside, and an entirely enclosed visual experience from the inside.

An optical element includes a rectangular light guide plate, a light source setting portion, a parallel light lens group, and a total reflection lens group, disposed between the parallel light lens group and the first side surface, a part of the parallel light from the parallel light lens group is subjected to total reflection at least once to form a first parallel light parallel to the front surface, and the first parallel light enters the first side surface to make the second side surface emit light; another part of the parallel light from the parallel light lens group is totally reflected at least twice to form a second parallel light oblique to the front surface, and the second parallel light enters the first side surface to make the front surface emit light.

A display medium displays a predetermined number of contents corresponding to a predetermined number of azimuth angles when viewed from a predetermined elevation angle and azimuth angle. An example display medium includes: a planar member that reflects light; and a plurality of protruding members, each protruding member of the plurality of protruding members has a surface occluding the light, placed vertically on the planar member and parallel to each of the predetermined number of azimuth angles. The planar member is partitioned into a plurality of unit cells, where each unit cell is further partitioned into the predetermined number of sub-cells corresponding to the predetermined number of azimuth angles. The protruding member that has the surface parallel to the predetermined azimuth angle is formed for each sub-cell corresponding to the predetermined azimuth angle.

The improved traffic signal indicating sign may be coupled to a motorist warning such as a traffic signal or to a traffic sign in advance of the traffic signal. The improved traffic signal indicating sign may extend beyond the edges of the motorist warning to which it is coupled and may call attention to the motorist warning. A backplate surrounding the motorist warning may comprise an inner border and an outer border. The inner border may comprise a plurality of border indicator lights which may be associated with the traffic signal and may be communicatively coupled, either directly or indirectly, to a controller for the traffic signal such that the border indicator lights may change to reflect the state of the traffic signal. The outer border may comprise a reflective strip to further increase awareness.