Methods and apparatus to detect commercial advertisements associated with media presentations are disclosed. An example method involves receiving a video frame and detecting a change in box-formatting between the video frame and a subsequent video frame. A transition between the video frame and the subsequent video frame is indicated as a commercial advertisement transition based on the detected change in box-formatting.

Methods, apparatus, systems and articles of manufacture to reduce false positive signature matches due to similar media segments in different reference media assets are disclosed. Example apparatus disclosed herein include a signature matcher to compare monitored media signatures with a library of reference media signatures, the monitored media signatures associated with monitored media, the library of reference media signatures including sequences of reference signatures associated with respective reference media assets. Disclosed example apparatus also include a match information identifier to identify a number of different matched reference media assets associated with ones of the sequences of reference media signatures that match a sequence of matched monitored media signatures. Disclosed example apparatus further include a false positive identifier to, in response to the number of different matched reference media assets satisfying a threshold number, eliminate one or more of the matched reference media assets from being credited to the monitored media.

Methods, apparatus, systems and articles of manufacture to reduce false positive signature matches due to similar media segments in different reference media assets are disclosed. Example apparatus disclosed herein include a signature matcher to compare monitored media signatures with a library of reference media signatures, the monitored media signatures associated with monitored media, the library of reference media signatures including sequences of reference signatures associated with respective reference media assets. Disclosed example apparatus also include a match information identifier to identify a number of different matched reference media assets associated with ones of the sequences of reference media signatures that match a sequence of matched monitored media signatures. Disclosed example apparatus further include a false positive identifier to, in response to the number of different matched reference media assets satisfying a threshold number, eliminate one or more of the matched reference media assets from being credited to the monitored media.

Systems and methods are described for a media guidance application (e.g., implemented on a user device) that avoids spoilers in presenting recording prompts relating to a competition by scheduling presentation of notifications according to the user profile.

Systems and methods are described for a media guidance application (e.g., implemented on a user device) that avoids spoilers in presenting recording prompts relating to a competition by scheduling presentation of notifications according to the user profile.

An example apparatus to monitor media that is presented via a mobile device includes: an application monitor to determine when media presentation software is being executed by the mobile device; and a metering information collector to collect at least one of a signature or a code of the media presented by the media presentation software based on the media presentation software being executed by the mobile device.

A system and method for broadcast response generally employing RDS, DARC, or similar technology is provided, including a method for responding to a broadcast comprising extracting an event identifier from a broadcast signal; detecting a response by a user to the broadcast signal; polling a communications device to determine a user identifier; and communicating the event identifier and the user identifier when the user response is detected.

A system and method for broadcast response generally employing RDS, DARC, or similar technology is provided, including a method for responding to a broadcast comprising extracting an event identifier from a broadcast signal; detecting a response by a user to the broadcast signal; polling a communications device to determine a user identifier; and communicating the event identifier and the user identifier when the user response is detected.

A system and method facilitate digital marketing for sponsors of live television broadcasts. The system allows a user, using an application on a computing device while a piece of sponsored content is being broadcast, to express an interest in the broadcast piece of sponsored content and the interest of the user is communicated to a backend system that selects an endpoint destination associated with the broadcast piece of sponsored content wherein the endpoint destination is a pointer to further digital information about the broadcast piece of sponsored content. The system and method may periodically change the selected endpoint destination based on an event in the sponsored piece of content.

A system and method facilitate digital marketing for sponsors of live television broadcasts. The system allows a user, using an application on a computing device while a piece of sponsored content is being broadcast, to express an interest in the broadcast piece of sponsored content and the interest of the user is communicated to a backend system that selects an endpoint destination associated with the broadcast piece of sponsored content wherein the endpoint destination is a pointer to further digital information about the broadcast piece of sponsored content. The system and method may periodically change the selected endpoint destination based on an event in the sponsored piece of content.