In one aspect, an example method to be performed by a vehicle-based media system includes (a) receiving audio content; (b) causing one or more speakers to output the received audio content; (c) using a microphone of the vehicle-based media system to capture the output audio content; (d) identifying reference audio content that has at least a threshold extent of similarity with the captured audio content; (e) identifying visual content based at least on the identified reference audio content; and (f) outputting, via a user interface of the vehicle-based media system, the identified visual content.

Methods and apparatus to detect commercial advertisements associated with media presentations are disclosed. An example method involves receiving a video frame and detecting a change in box-formatting between the video frame and a subsequent video frame. A transition between the video frame and the subsequent video frame is indicated as a commercial advertisement transition based on the detected change in box-formatting.

Methods and apparatus to detect commercial advertisements associated with media presentations are disclosed. An example method involves receiving a video frame and detecting a change in box-formatting between the video frame and a subsequent video frame. A transition between the video frame and the subsequent video frame is indicated as a commercial advertisement transition based on the detected change in box-formatting.

Methods, apparatus, systems and articles of manufacture to reduce false positive signature matches due to similar media segments in different reference media assets are disclosed. Example apparatus disclosed herein include a signature matcher to compare monitored media signatures with a library of reference media signatures, the monitored media signatures associated with monitored media, the library of reference media signatures including sequences of reference signatures associated with respective reference media assets. Disclosed example apparatus also include a match information identifier to identify a number of different matched reference media assets associated with ones of the sequences of reference media signatures that match a sequence of matched monitored media signatures. Disclosed example apparatus further include a false positive identifier to, in response to the number of different matched reference media assets satisfying a threshold number, eliminate one or more of the matched reference media assets from being credited to the monitored media.

Methods, apparatus, systems and articles of manufacture to reduce false positive signature matches due to similar media segments in different reference media assets are disclosed. Example apparatus disclosed herein include a signature matcher to compare monitored media signatures with a library of reference media signatures, the monitored media signatures associated with monitored media, the library of reference media signatures including sequences of reference signatures associated with respective reference media assets. Disclosed example apparatus also include a match information identifier to identify a number of different matched reference media assets associated with ones of the sequences of reference media signatures that match a sequence of matched monitored media signatures. Disclosed example apparatus further include a false positive identifier to, in response to the number of different matched reference media assets satisfying a threshold number, eliminate one or more of the matched reference media assets from being credited to the monitored media.

Methods, apparatus, systems and articles of manufacture are disclosed. An example apparatus includes a controller to cause a people meter to emit a prompt for input of audience identification information at a first time and determine a first audience count based on the input, an audio detector to determine a second audience count based on signatures generated from audio data captured in the media environment, and a comparator to cause the people meter to not emit the prompt for at least a first time period after the first time when the first audience count is equal to the second audience count.

A system for quantifying viewer engagement with a video playing on a display includes at least one camera to acquire image data of a viewing area in front of the display. A microphone acquires audio data emitted by a speaker coupled to the display. The system also includes a memory to store processor-executable instructions and a processor. Upon execution of the processor-executable instructions, the processor receives the image data and the audio data and determines an identity of the video displayed on the display based on the audio data. The processor also estimates a first number of people present in the viewing area and a second number of people engaged with the video. The processor further quantifies the viewer engagement of the video based on the first number of people and the second number of people.

Methods and apparatus to detect spillover are disclosed. An example apparatus includes at least one memory, instructions in the apparatus, and processor circuitry to execute the instructions to: identify a quantity of first durations of loudness in an audio signal of media; calculate a ratio of the quantity of the first durations of loudness to a quantity of second durations of loudness in the audio signal of the media, the quantity of the second durations of loudness including the quantity of the first durations of loudness; and in response to a detection of the audio signal being spillover, store data denoting the media as un-usable to credit a media exposure when the ratio does not satisfy a loudness ratio threshold, the storing of the data to improve an accuracy of media exposure credits by not crediting spillover media.

Methods and apparatus to detect spillover are disclosed. An example apparatus includes at least one memory, instructions in the apparatus, and processor circuitry to execute the instructions to: identify a quantity of first durations of loudness in an audio signal of media; calculate a ratio of the quantity of the first durations of loudness to a quantity of second durations of loudness in the audio signal of the media, the quantity of the second durations of loudness including the quantity of the first durations of loudness; and in response to a detection of the audio signal being spillover, store data denoting the media as un-usable to credit a media exposure when the ratio does not satisfy a loudness ratio threshold, the storing of the data to improve an accuracy of media exposure credits by not crediting spillover media.

An example apparatus to monitor media that is presented via a mobile device includes: an application monitor to determine when media presentation software is being executed by the mobile device; and a metering information collector to collect at least one of a signature or a code of the media presented by the media presentation software based on the media presentation software being executed by the mobile device.