A system is provided that includes a request module adapted to receive a request from an initiation interface initiated by a user and a user profile module adapted to associate the request with a user profile of the user. The user profile includes at least a payment plan selected by the user and an identification number of the user. The system also includes a payment interface adapted to submit a payment demand to the payment plan and a mobile communication interface adapted to transmit a confirmation to a mobile communication network for transmission to a wireless device associated with the identification number. In the system, the initiation interface may be a wireless device, a magnetic swipe reader, a wireless barcode reading device, an RFID interface, a website, and/or a web banner interface. A method of operating a server is provided. A computer-readable storage medium containing a set of instructions for a processor is provided.

Various embodiments provide a subscription management service, which can be in-band or out-of-band, which allows users to extend their subscription or temporarily side-step payment limits on a subscription without disrupting the user's experience. The various embodiments can be operable in all on-demand services including, but not limited to, video services, voice services, video/voice services, text services, Web services, and the like.