A system for creating and managing Sponsored Data Plans in a geographic area spanning across multiple mobile telecommunications networks includes a UDSS Portal to receive Sponsorship campaign parameters, and a UDSS Application Server to accept and propagate resulting policies and configurations to a relevant network operators' OCS and Sponsorship Application Server components based on the campaign targeted geographic areas received by the UDSS Application Server from the UDSS Portal. The system may include a UDSS Proxy Server to implement a mechanism to perform protocol and data integrity checks; and look up any active cached matching campaign parameters. The Sponsorship Application Server inside the operator's network may determine the operator's subscriber eligibility to the sponsored content. The system may include a UE to send a request for a sponsored content and an operator's PCEF to receive and forward the request to the Sponsorship Application Server for determination of sponsorship eligibility.

A system for creating and managing Sponsored Data Plans in a geographic area spanning across multiple mobile telecommunications networks includes a UDSS Portal to receive Sponsorship campaign parameters, and a UDSS Application Server to accept and propagate resulting policies and configurations to a relevant network operators' OCS and Sponsorship Application Server components based on the campaign targeted geographic areas received by the UDSS Application Server from the UDSS Portal. The system may include a UDSS Proxy Server to implement a mechanism to perform protocol and data integrity checks; and look up any active cached matching campaign parameters. The Sponsorship Application Server inside the operator's network may determine the operator's subscriber eligibility to the sponsored content. The system may include a UE to send a request for a sponsored content and an operator's PCEF to receive and forward the request to the Sponsorship Application Server for determination of sponsorship eligibility.

Systems and methods to provide telephonic connections. In one embodiment, a method includes: providing a listing on a marketplace, the listing including an assigned reference to be used to initiate a real time communication connection; and billing for a real time communication lead generated from presenting the listing in response to a real time communication initiated via the reference. In one embodiment, a method includes: conducting online auction of telephonic leads; determining a way to present listings based at least partially on received price bids on the telephonic leads (e.g., the order of placement, the selection for placement, etc); and providing the listings with information to initiate a telephonic connection in a way trackable to measure a number of telephonic calls generated from presenting the listings.

Systems and methods to provide telephonic connections. In one embodiment, a method includes: providing a listing on a marketplace, the listing including an assigned reference to be used to initiate a real time communication connection; and billing for a real time communication lead generated from presenting the listing in response to a real time communication initiated via the reference. In one embodiment, a method includes: conducting online auction of telephonic leads; determining a way to present listings based at least partially on received price bids on the telephonic leads (e.g., the order of placement, the selection for placement, etc); and providing the listings with information to initiate a telephonic connection in a way trackable to measure a number of telephonic calls generated from presenting the listings.