The exemplary embodiments relate to implementing a mechanism that is configured to select and insert a video advertisement into a video stream that is to be provided to a user device by a streaming service. This may include receiving a request for a video stream from a user device. In response to the request, transmitting a first portion of the video stream to the user device and determining that second a portion of the video stream is to include multiple video advertisements. One or more video advertisements may be selected from a database that includes a set of video advertisements that were previously removed from a further video stream. The one or more video advertisements may then be inserted into the video stream. The second portion of the video stream is then transmitted to the user device.

A method includes storing multicast transmission data at a peer-to-peer server. The multicast transmission data indicates multicast groups to which network elements are joined. The method includes receiving, at the peer-to-peer server from a first network element, a request related to a previously sent data packet of media content. The method includes determining, at the peer-to-peer server, whether a second network element can be identified, where the second network element was joined to a multicast group associated with the media content when the previously sent data packet was sent. The method also includes, in response to identifying the second network element, sending information identifying the second network element from the peer-to-peer server to the first network element.

Systems and methods for stitching advertisements in streaming content are disclosed. In some embodiments, a method comprises receiving one or more advertisements. An unmarked content item may be received, the unmarked content item comprising a stream-enabled video including a set of sequential black frames. An insertion point may be identified based on a location of at least one black frame of the set of sequential black frames without requiring user input, the insertion point identified during streaming of the unmarked content item to a consumer system, the insertion point being ahead of a current playback point of the unmarked content item streaming to the consumer system. The one or more advertisements may be stitched in the unmarked content item at the insertion point. The unmarked content item may be streamed to a consumer system until the insertion point is reached, and the one or more advertisements may be streamed to the consumer system when the insertion point is reached.

In one aspect, a method for managing streaming of video content to a client device includes providing the video content to a content distribution network for storage in a plurality of geographically separated resources of the content distribution network and receiving, from the client device via a packet-based telecommunication network, signaling to have the stored video content streamed to the client device. In response to the received signaling, one or more files are transmitted to the client device via the packet-based telecommunication network, each of the one or more files being in a format compatible with a media player on the client device, the one or more files comprising (i) an identification of one or more of the resources of the content distribution network available to facilitate streaming of one or more segments of the stored video content to the client device, the identification being dependent at least in part on a relationship between a geographic location of the client device and geographic locations of the resources of the content distribution network, and (ii) an identification of an advertising server, the identification of the advertising server being dependent at least in part on a relationship between the geographic location of the client device and a geographic location of the advertising server, wherein the one or more files, when processed by the client device, cause the client device to communicate with the identified one or more resources of the content distribution network and the advertising server to cause the one or more segments of the stored video to be streamed to the client device by the identified one or more resources of the content distribution network and cause one or more advertisements to be streamed from the advertising server to the client device.

Systems and methods of adaptive streaming are discussed. Transcoded copies of a source stream may be aligned with one another such that the independently specified portions of each transcoded stream occur at the same locations within the content. These transcoded copies may be produced by one or more transcoders, whose outputs are synchronized by a delay adjuster. A fragmenter may use the synchronized and aligned streams to efficiently produce fragments suitable for use in adaptive streaming.

Aspects of the subject disclosure may include, for example, facilitating access to a synopsis of a missed portion of a media program, identifying subject matter in a segment of content in the media program that has not been presented, determining a particular time for presenting the summary according to the subject matter in the segment of content, and initiating a presentation of the summary at the particular time. Other embodiments are disclosed.

Methods, systems, and media for generating an advertisement from a video stream are provided. In accordance with some embodiments, the method comprises: receiving, from a first user device, advertisement parameters associated with an advertisement campaign for placing an advertisement based on the advertisement parameters, wherein the advertisement parameters include one or more keywords; associating the advertisement parameters with an identifier of the first user device; receiving, from the first user device, a live video stream; receiving, from a second user device, a request to present an advertisement; identifying the live video stream based at least in part on the one or more keywords; generating the advertisement using the live video stream and the advertisement parameters; and causing the advertisement to be presented on the second user device as the advertisement.

A method of content replacement with onscreen displays. The method can further include sending an overlay request to provide overlay content and an overlay format. The method can include receiving the overlay content and the overlay format selected in view of overlay parameters. The method can include superimposing the overlay content over the media content using the overlay format. The method can include detecting a presence of an onscreen display. The method can include determining a location of a portion of the onscreen display that extends underneath the overlay content. The method can include defining a window in the overlay content that corresponds to at least the location of the portion of the onscreen display. The method can include setting a transparency level of the overlay content in the window to permit the portion of the onscreen display to be at least partially visible through the overlay content.

Systems and methods are disclosed herein for avoiding playback of an advertisement by selectively switching between media streams. To this end, a media guidance application receives a plurality of media streams from different sources, switches to a first media stream and plays back a first media asset of the first media stream, and determines that an end to playback of the first media asset is imminent. The media guidance application then determines whether a second media stream of the plurality of media streams is within a threshold amount of time of playing back a beginning of a second media asset, and if the second media stream is within the threshold amount of time of playing back the beginning of the second media asset, the media guidance application switches from the first media stream to the second media stream and plays back the second media asset.

Techniques described herein provide for a live advertising processing engine service to act as an intermediary between client applications and advertising networks. The live advertising processing engine service can provide an interface with which the client can interact, via an application programming interface (API) or directly through the use of a standardized language, thereby allowing client applications to receive advertisement data without the need to be customized to communicate with specific advertising networks. The live advertising processing engine service can further track where, in playback the live content, a client currently is, to indicate to the client—or other application—when advertisement breaks are and/or provide supplemental advertisement information to enable the client to provide a rich user experience.