The present invention relates to a method for dynamic image content replacement in a video stream comprising generating a set of key image data (K) comprising a sequence of at least two different key images (K1, K2), periodically displaying said set of key image data (K) on a physical display, generating at least a first original video stream (O1) of a scene which includes said physical display by recording said scene with a camera, wherein said at least one video stream (O1) comprises key video frames (FK1, FK2), captures synchronously with displaying each of said at least two different key images (K1, K2) of said set of key image data (K) on said physical display, generating a mask area (MA) corresponding to an active area of said physical display visible in said key video frames from differential images (AFK) obtained from consecutive key video frames (FK1, FK2), generating at least one alternative video stream (V) by inserting of alternative image content (I) into the mask area (MA) of an original video stream, and broadcasting at least said at least one alternative video stream.

A signal multiplexing apparatus and method using layered division multiplexing are disclosed. A signal multiplexing apparatus according to an embodiment of the present invention includes a combiner configured to generate a multiplexed signal by combining a core layer signal and an enhanced layer signal at different power levels; a power normalizer configured to reduce the power of the multiplexed signal to a power level corresponding to the core layer signal; a time interleaver configured to generate a time-interleaved signal by performing interleaving that is applied to both the core layer signal and the enhanced layer signal; and a frame builder configured to generate a broadcast signal frame using the time-interleaved signal and L1 signaling information.

A client computing system inserts selected advertising into digital content. Ads may be inserted into content based on a dynamic advertising matching process that is securely implemented within a hardware-based root of trust. User profiles used in ad matching may be privacy protected and maintained with confidentiality protection in the client computing system and/or a service provider server, respectively. When a client computing system makes a request to the service provider server for content with specified ad slots, the request may be made with the client's EPID signature, which is inherently privacy protected. The hardware-based root of trust protects insertion of selected ads into the linear rendering flow of the content.

The present technique relates to a data processing apparatus and a data processing method each of which enables a burden imposed on processing on a reception side to be reduced. A data processing apparatus produces signaling containing a Null cell number exhibiting the number of Null cells of cells of a sub-frame included in a physical layer frame, and processes the signaling so as for the signaling to be contained in a preamble of the physical layer frame, thereby enabling a burden imposed on processing on a reception side to be reduced. The present technique, for example, can be applied to data transmission complying with the broadcasting standards such as ATSC3.0.

The present technique relates to a data processing apparatus and a data processing method each of which enables a burden imposed on processing on a reception side to be reduced. A data processing apparatus produces signaling containing a Null cell number exhibiting the number of Null cells of cells of a sub-frame included in a physical layer frame, and processes the signaling so as for the signaling to be contained in a preamble of the physical layer frame, thereby enabling a burden imposed on processing on a reception side to be reduced. The present technique, for example, can be applied to data transmission complying with the broadcasting standards such as ATSC3.0.

A high-speed real-time data transmission method includes performing deduplication processing on first encoded data from a transmission device to obtain target data. The first encoded data is obtained by encoding corresponding data using a first encoding algorithm. The method further includes encoding the target data using a second encoding algorithm to obtain second encoded data, and sending the second encoded data to a receiving device. A compression ratio of the second encoding algorithm is greater than a compression ratio of the first encoding algorithm.

A high-speed real-time data transmission method includes performing deduplication processing on first encoded data from a transmission device to obtain target data. The first encoded data is obtained by encoding corresponding data using a first encoding algorithm. The method further includes encoding the target data using a second encoding algorithm to obtain second encoded data, and sending the second encoded data to a receiving device. A compression ratio of the second encoding algorithm is greater than a compression ratio of the first encoding algorithm.

Method, apparatus and computer readable media for receiving a multiprogram program transport service that includes one or more compressed video services and one or more 3D-2D conversion options, generating an uncompressed video signal by performing a decoding portion of a transcoding operation for one of the one or more of the video services, determining from the 3D-2D conversion option whether a 3D-2D conversion is to be performed, performing a scale conversion on the uncompressed video according to a specified type of 3D-2D conversion, generating a compressed video service by performing an encoding portion of a transcoding operation on the uncompressed video that has been scale converted, and generating a second multiprogram program transport service that includes the compressed video signal that has been 3D-2D converted.

Provided are methods and systems for controlling data such as content and/or application data transmitted to one or more user devices. One method can comprise receiving a request for first content and generating, in response to the request for the first content, a first transport stream comprising the first content and application data relating to a first application. At least a portion of the first transport stream is transmitted to a recipient device. An interruption in the transmission of the first transport stream is detected and a determination is made that only a first portion of the application data has been transmitted to the recipient device. A second transport stream including second content and a second portion of the application data is generated and transmitted.

Disclosed are a broadcast signal transmitter, a broadcast signal receiver, and a method for transceiving a broadcast signal in the broadcast signal transmitter/receiver. A method for transmitting a broadcast signal comprises the following steps: signaling in-band signaling information to at least one of a service component physical layer pipe (PLP) including at least one service component of a broadcast service, a first information PLP including first service information applied to one broadcast service and a second information PLP including second service information applied commonly to a variety of broadcast services; performing the FEC encoding on data included in each PLP; performing time-interleaving on the FEC encoded data; generating a transmission frame including the time-interleaved data; and modulating the transmission frame and transmitting a broadcast signal including the modulated transmission frame.