Methods, systems, devices, and computer-program products are described herein for providing dynamic content serving. The dynamic content serving technology can identify, in real-time, programming arriving at a client device, identify a specific media segment being received and/or displayed, and determine which pre-stored substitute media segment may be used to replace the identified segment. A picture-in-picture channel can be used to display the substitute media segment.

A media device and methods that identify playback states reachable from a current content playback state and identify a reachable state that is likely to occur, are disclosed. A memory associated with the media device may receive frames that enable a smooth transition between the playback state and the reachable state. The media device may receive frames that correspond to points in the content that are separated by an amount of time that is proportional to the playback rate of the likely state. The frames may be frames corresponding to an image that may be played back at the playback rate of the likely state.

A client computing system inserts selected advertising into digital content. Ads may be inserted into content based on a dynamic advertising matching process that is securely implemented within a hardware-based root of trust. User profiles used in ad matching may be privacy protected and maintained with confidentiality protection in the client computing system and/or a service provider server, respectively. When a client computing system makes a request to the service provider server for content with specified ad slots, the request may be made with the client's EPID signature, which is inherently privacy protected. The hardware-based root of trust protects insertion of selected ads into the linear rendering flow of the content.

A method for multicasting multimedia content to receivers, the method comprising: receiving, by a multicast middleware (MCMF) from a server (BMS), manifest files to access contents according to different adaptive bitrate streaming communication protocols, one of the manifest files being consistent with the MPEG-DASH protocol and describing media segments of a content, another of the manifest files being a master playlist consistent with the HLS protocol and defining locations where media playlists to access the media segments of the content are available; receiving, by the middleware from the server, the media segments of the content, transmitted in a multicast session, receiving, by the middleware from the server, the playlists, the received playlists referencing the media segments transmitted in the multicast session, and currently received by the middleware; and storing by the middleware the manifest files, the media segments and the playlists, to make them available to receivers (UD, UD1, UD2).

This application discloses a video data processing method and apparatus and a storage medium. The method includes: displaying a video playing interface corresponding to video data, and recognizing an operation gesture corresponding to a slide operation, determining, according to the slide operation, whether the operation gesture belongs to a first gesture type, in response to determining that the operation gesture belongs to the first gesture type, obtaining a start trigger position and an end trigger position of the slide operation from a slide trajectory of the slide operation, and determining, based on the start and end trigger positions, a slide direction indicated by the slide trajectory, adjusting, based on the slide direction and a progress control direction of a progress bar in the video playing interface, the playing progress of the video data by the preset progress duration, and displaying, on the video playing interface, playing-progress-adjusted video data.

A video playing control method includes obtaining a video playing policy, where the video playing policy determines information about a control algorithm used for video playing, determining according to the video playing policy, a target control algorithm used for video playing, downloading and playing a video by using the target control algorithm, collecting video playing quality indicator data in a process of downloading and playing the video, and uploading the quality indicator data to a server, to indicate the server to adjust the video playing policy based on the quality indicator data.

A media switch enables a terminal to access content by receiving a content request from a terminal for a first piece of content to be distributed over a cable system, identifying.sup., a personal channel within resources available in the cable system to distribute the first piece of content to the terminal, transmitting access information to the terminal to enable the terminal to access the first piece of content through the personal channel, and interfacing with a cable headend to provide the first piece of content on the personal channel.

Methods, systems, and media for generating an advertisement from a video stream are provided. In accordance with some embodiments, the method comprises: receiving, from a first user device, advertisement parameters associated with an advertisement campaign for placing an advertisement based on the advertisement parameters, wherein the advertisement parameters include one or more keywords; associating the advertisement parameters with an identifier of the first user device; receiving, from the first user device, a live video stream; receiving, from a second user device, a request to present an advertisement; identifying the live video stream based at least in part on the one or more keywords; generating the advertisement using the live video stream and the advertisement parameters; and causing the advertisement to be presented on the second user device as the advertisement.

An apparatus, system, and method for maintaining a programming lineup of adaptive-bitrate content streaming is provided. The apparatus includes a timeline module configured to maintain a programming lineup of media content available over a network. The media content may comprise a plurality of streamlets. The apparatus also includes at least one data module configured to maintain multi-bitrate streamlet information. The system includes the apparatus and a client module configured to acquire content based upon the programming lineup provided by the timeline module. The method includes maintaining a programming lineup of media content available over a network, and maintaining multi-bitrate streamlet information.

A media device and methods that identify playback states reachable from a current content playback state and identify a reachable state that is likely to occur, are disclosed. A memory associated with the media device may receive frames that enable a smooth transition between the playback state and the reachable state. The media device may receive frames that correspond to points in the content that are separated by an amount of time that is proportional to the playback rate of the likely state. The frames may be frames corresponding to an image that may be played back at the playback rate of the likely state.