The present disclosure provides a method and an apparatus for determining a playback mode. The method includes: obtaining a streaming media data packet; where the streaming media data packet includes at least an encoding format and a streaming media type of streaming media data; the streaming media type includes at least one of a video media type or an audio video media type; and determining, according to the encoding format and the streaming media type of the streaming media data, a plugin-free playback mode for playing back the streaming media data.

The present disclosure provides a method and an apparatus for determining a playback mode. The method includes: obtaining a streaming media data packet; where the streaming media data packet includes at least an encoding format and a streaming media type of streaming media data; the streaming media type includes at least one of a video media type or an audio video media type; and determining, according to the encoding format and the streaming media type of the streaming media data, a plugin-free playback mode for playing back the streaming media data.

Methods, apparatus, systems and articles of manufacture to identify media sources are disclosed. Example apparatus disclosed herein include an exclusivity determiner, a unique asset identifier, and a signature matcher. The exclusivity determiner is to determine whether media is exclusive to a provider. The unique asset identifier is to associate a first signature of the media with the provider if the media is exclusive to the provider. The signature matcher is to identify the provider based on a second signature, the second signature matching the first signature, the second signature extracted from media presented at a media presentation location.

Methods, apparatus, systems and articles of manufacture to identify media sources are disclosed. Example apparatus disclosed herein include an exclusivity determiner, a unique asset identifier, and a signature matcher. The exclusivity determiner is to determine whether media is exclusive to a provider. The unique asset identifier is to associate a first signature of the media with the provider if the media is exclusive to the provider. The signature matcher is to identify the provider based on a second signature, the second signature matching the first signature, the second signature extracted from media presented at a media presentation location.

A media switch enables a terminal to access content by receiving a content request from a terminal for a first piece of content to be distributed over a cable system, identifying.sup., a personal channel within resources available in the cable system to distribute the first piece of content to the terminal, transmitting access information to the terminal to enable the terminal to access the first piece of content through the personal channel, and interfacing with a cable headend to provide the first piece of content on the personal channel.

A media switch enables a terminal to access content by receiving a content request from a terminal for a first piece of content to be distributed over a cable system, identifying.sup., a personal channel within resources available in the cable system to distribute the first piece of content to the terminal, transmitting access information to the terminal to enable the terminal to access the first piece of content through the personal channel, and interfacing with a cable headend to provide the first piece of content on the personal channel.

A computerized method, system for, and computer-readable medium operable to: retrieve program details data about at least one media program. Retrieve social media posts involving the at least one media program. Match the retrieved program details data with the retrieved social media posts to find matching locations. Store time offset data corresponding to the matched locations within the at least one media program into at least one micropost. Rank the at least one media program by the number of microposts corresponding to the at least one media program. Present the at least one media program, each of the at least one media program with at least one micropost, wherein the at least one micropost comprises a link to the original social media page hosting the social media post and a video deeplink that plays a time off-set video, the time off-set video starting from the stored time offset data.

A computerized method, system for, and computer-readable medium operable to: retrieve program details data about at least one media program. Retrieve social media posts involving the at least one media program. Match the retrieved program details data with the retrieved social media posts to find matching locations. Store time offset data corresponding to the matched locations within the at least one media program into at least one micropost. Rank the at least one media program by the number of microposts corresponding to the at least one media program. Present the at least one media program, each of the at least one media program with at least one micropost, wherein the at least one micropost comprises a link to the original social media page hosting the social media post and a video deeplink that plays a time off-set video, the time off-set video starting from the stored time offset data.

The present disclosure provides a video player calling method, apparatus, and storage medium. The method includes: creating a mutation observer process; registering a playing callback event in the mutation observer process, wherein the mutation observer process is configured for monitoring a page node tree in a page loading event according to an observation option configured in the playing callback event; the page node tree comprises a video label; the page loading event comprises an event of loading a video in a web page; and the playing callback event is configured for modifying a function of calling a video player in the web page; monitoring the page node tree by running the mutation observer process; performing the playing callback event when the video label exists in the page node tree; and playing the video in the web page by using the video player identified in the playing callback event.

The present disclosure provides a video player calling method, apparatus, and storage medium. The method includes: creating a mutation observer process; registering a playing callback event in the mutation observer process, wherein the mutation observer process is configured for monitoring a page node tree in a page loading event according to an observation option configured in the playing callback event; the page node tree comprises a video label; the page loading event comprises an event of loading a video in a web page; and the playing callback event is configured for modifying a function of calling a video player in the web page; monitoring the page node tree by running the mutation observer process; performing the playing callback event when the video label exists in the page node tree; and playing the video in the web page by using the video player identified in the playing callback event.