PACKAGED FOOD PRODUCT
20220106098 · 2022-04-07
Inventors
- Muluken Tilahun (Lawrenceville, GA, US)
- Daniel Doucette (DeForest, WI, US)
- Daniel R. Feldmeier (Waunakee, WI, US)
- Paris Alexander Edwards Lowitz (San Francisco, CA, US)
- Stacy Alycia Thomas Castro (Verona, WI, US)
Cpc classification
B65D25/24
PERFORMING OPERATIONS; TRANSPORTING
G06Q99/00
PHYSICS
B65D77/20
PERFORMING OPERATIONS; TRANSPORTING
B65D85/70
PERFORMING OPERATIONS; TRANSPORTING
B65D25/22
PERFORMING OPERATIONS; TRANSPORTING
B65D77/28
PERFORMING OPERATIONS; TRANSPORTING
International classification
B65D77/28
PERFORMING OPERATIONS; TRANSPORTING
B65D25/22
PERFORMING OPERATIONS; TRANSPORTING
B65D25/24
PERFORMING OPERATIONS; TRANSPORTING
B65D77/20
PERFORMING OPERATIONS; TRANSPORTING
B65D85/00
PERFORMING OPERATIONS; TRANSPORTING
Abstract
A packaged food product may incorporate an angled back card to improve stability by providing an enlarged footprint when the package is standing upright, i.e., vertically oriented. The angled back card can provide a wider base of support between the front of the product and the back card to improve the ability of the package to be self-supporting in an upright position, i.e., to stand up reliably on a shelf without leaning on other structures for external support. The package may be generally dumbbell-shaped as viewed from the front and/or from other angles, and may comprise a center portion that is narrower and/or shallower than adjacent end portions. This may facilitate handling of the product by the consumer and also may help to provide the product with an impactful appearance and theme at retail when the product is viewed from the front and/or from other angles. The product may include high-protein food items, consistent with the theme established by the shape, and may include prominently-displayed information about the protein content of the food items.
Claims
1. An array of packaged food products comprising: a plurality of generally dumbbell-shaped packages with 5 to 20 grams of protein from three different food items in each package; each package comprising a transparent front portion, an upper cavity, a first food item in the upper cavity, a middle cavity, a second food item in the middle cavity, a lower cavity, a third food item in the lower cavity, and a back card engaging at least two of the cavities; the cavities of each package being arranged in a vertical row, each of the food items being visible through the transparent front portion of the package so that the cavities are not empty-looking; each package being generally dumbbell-shaped as viewed from the front and from other angles to contribute to an impactful appearance and theme, comprising a center portion that is narrower and shallower than adjacent end portions, with a reduced central width and a reduced central depth providing a recessed midsection that helps to provide the impactful appearance and theme, and also helps to provide a slim, lean appearance and feel, and an intuitive, secure and comfortable way of holding the package by potential purchasers, with each package having a height of 6 to 7 in., a maximum width of 2 to 5 in., and a maximum depth of about 1 to 4 in.; wherein the packages with the food items therein are arranged to stand on edge in a horizontal back-to-front stack or array such that the back of a product at the front of the stack or array engages the front of an adjacent product behind it; and protein content information using text and graphics displayed prominently on the front of each package, with other text, graphics and colors on the package to provide brand information, ingredient information, and nutritional information and to make the package attractive; wherein the upright, standing on-edge orientation, the generally dumbbell-shaped configurations of the packages, their recessed midsections, the visibility of the food items through transparent front portions of the packages, and the prominent display of protein content on the front of the packages all contribute to an impactful appearance, theme, and feel, and thereby help to enable the packages to stand out in a positive way, and to invite potential purchasers to select the packages from their display locations.
2. The array of claim 1 wherein each package has 12 to 14 grams of protein from the three different food items therein.
3. The array items of claim 1 wherein each package has about 13 grams of protein from the three different food items therein.
4. The array of claim 1 wherein at least one of the food items is a high-protein food item.
5. The array of claim 1 wherein each of the cavities is hermetically sealed and gas flushed.
6. The array of claim 1 wherein at least two of the food items are high-protein food items.
7. A packaged food product capable of being displayed on edge comprising: a tray comprising a flange and exactly three stacked cavities in a substantially vertical row; the three cavities consisting of a top cavity, a bottom cavity therebeneath, and a middle cavity therebetween; a lid hermetically sealed to the tray; the flange having a first end and a second end; and a different food product disposed within each of the cavities, the food products comprising at least two proteinaceous food products including a diced meat product and a diced cheese product; each cavity being gas flushed to reduce or eliminate oxygen therein, and having one or more side walls and a rear wall; and a back card that is affixed to the rear walls of exactly two cavities including the bottom cavity, and extends along and down beyond the rear wall of the bottom cavity; the back card having a first end and a second end; the packaged food product being self-supporting on edge with the first end of the flange in an elevated position above the second end of the flange, and with the first end of the back card in an elevated position above the second end of the back card, and with the second end of the flange and the second end of the back card stably supporting the packaged food product, and with the second end of the back card being spaced from the flange; wherein the packaged food product has a generally dumbbell-shaped front surface that has information prominently displayed thereon referring to protein content; the top and bottom cavities having substantially the same maximum depth; the middle cavity having a width less than that of the top and bottom cavities, and a maximum depth less than that of the top and bottom cavities; the back card having a portion of reduced width behind the middle cavity; wherein the packaged food product has a center portion that is narrower than adjacent end portions, and can be held in one hand; the tray having a height of 6 in. to 7 in., a maximum width of 2 to 5 in., a reduced central width, and a maximum depth of about 1 in. to 4 in., the height of the tray being greater than its maximum width and greater than its maximum depth.
Description
BRIEF DESCRIPTION OF DRAWINGS
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DETAILED DESCRIPTION
[0058] In a first embodiment, illustrated in
[0059] Each cavity has one or more side walls and a rear wall. A back card 58 extends along and beyond coplanar rear walls 60 and 62 of the intermediate and lower compartments. The back card 58 is oriented so that so that the packaged food product is capable of being displayed on edge with the bottom end 64 of the flange 66, and the bottom end 68 of the back card 58 stably supporting the packaged food product on a horizontal surface 70 (
[0060] The bottom end 68 of the back card extends downward and rearward from the rear surface of the bottom compartment to provide an enlarged footprint for the packaged food product. The rear walls 60, 62 and back card 58 may be oriented at an angle α of 5° to 40° or 15° to 30° relative to the flange 66.
[0061] The back card 58 has front surface portions flush against and affixed by adhesives and/or other means to the angled rear walls 60 and 62 of the intermediate and lower compartments. The back card further has an upper end 72 abutting a bottom wall 74 of the upper compartment. The bottom wall of the second compartment may have a stabilizing surface 76 such as a shallow groove or a shelf, shown in
[0062] Some or all of the compartments 44, 46 and 48 may be gas flushed to reduce or eliminate oxygen therein. The lid may comprise a flexible film having moisture-barrier and oxygen-barrier properties.
[0063] To facilitate handling and to communicate information or a thematic concept, the product of claim 1 has a generally dumbbell-shaped front surface 80, with the middle cavity 46 being narrower and shallower than the upper and lower cavities. In keeping with the concept of the product, the front surface has information 108 prominently displayed thereon which may refer to protein content, e.g., the words “Protein Pack,” or to the amount of protein contained in the product. The food product may comprise one or more proteinaceous food products such as diced cheese 52, diced meats 54 and nuts 56 that in the aggregate contain a significant amount of protein. By way of example and not by way of limitation, the amount of protein in some embodiments may be, e.g., about 5 to 20 grams; about 12 to 14 grams; or about 13 grams, and the amount of protein may be communicated by text and/or graphics prominently displayed on the front surface 80, or otherwise included on the package. Other text, graphics, colors, etc. may also be included on any of the package surfaces to provide brand information, ingredient information, nutritional information, to make the package attractive, or for other reasons.
[0064] In some embodiments, the mass of the food product in the upper compartment may be less than the mass of the food product in the lower compartment to enhance stability. In other embodiments, the mass of the food product in the upper compartment may be equal to or greater than the mass of the food product in the lower compartment, and the angled back card may provide sufficient stability notwithstanding the higher center of gravity associated with this arrangement.
[0065] The product is preferably sized and shaped so that it has good handling characteristics. To this end, the tray 42 in some embodiments has a height “h” of 3 in. to 10 in., or 6 in. to 7 in.; a maximum width of 2 to 5 in., or 3 to 4 in.; a reduced central width “W.sub.2;” a depth “d.sub.1” of about 1 in. to 4 in., or 2 in. to 3 in.; and a reduced central depth “d.sub.2” that is less than d.sub.1. The back card 58 in some embodiments extends downward and rearward from the lower compartment, in some embodiments providing the product with an increased depth “d.sub.3” which is greater than d.sub.1 at its bottom. In some embodiments, each of the upper and lower compartments 44 and 48 has a width “W.sub.3,” and the middle compartment has a reduced width “W.sub.4” which is less than W.sub.3. In the interest of promoting stability, the flange width “W.sub.5” and flange return dimension “W.sub.6” (shown in
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[0068] As shown in
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[0070] In multipack embodiments, the back card 58 may comprise a single back card having a first portion 92 engaging the first tray and a second portion 94 engaging the second tray, with an area of weakness 96 between the first and second portion to facilitate separation of the first portion from the second portion. The area of weakness 96 may comprise a removable strip of material defined by a pair of parallel vertical perforations 98. A portion of one or more of the back cards may extend upward beyond the upper cavity and may have an opening above the upper cavity to facilitate hanging the packaged food product from a peg.
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[0072] In the embodiment of
[0073] In the embodiment of
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[0075] (a) forming 211 a tray with a flange and at least one cavity having an angled rear surface;
[0076] (b) placing 212 a food product in the cavity;
[0077] (c) placing 213 a film over the tray;
[0078] (d) sealing 214 the food product in at least one cavity;
[0079] (e) placing 215 a rigid angled back card on the angled rear surface in a position that will enable the packaged food products to be stably self-supporting in an upright orientation on a generally horizontal surface with an edge of the flange contacting the generally horizontal surface, and with the back card extending down and away from the angled rear surface to contact the generally horizontal surface;
[0080] (f) repeating 216 steps (a) through (e) to form a plurality of additional packaged food products; and
[0081] (g) standing 217 a plurality of packaged food products upright in a retail display.
[0082] Step (b) may take place with the tray in a generally horizontal position, rotated 90° clockwise from the position of
[0083] Steps (a) through (f) may be performed in line in a single efficient high-speed commercial operation. Alternatively, one or more steps, such as forming the trays, may be performed off-line. Where the trays are formed off-line, they may be supplied to a filling and sealing line in stacks, nested together with stacking legs 106 (
[0084] Placing the rigid angled back card on the rear surface may comprise use of an adhesive or other means to affix the back card to the rear surface, and may further comprise affixing the back card to more than one compartment. In some embodiments, the tray may have two lower compartments with coplanar angled rear surfaces, and an upper compartment with a lower surface that has a stabilizing feature such as a notch, groove or shelf for receiving an upper end of the back card.
[0085] Additional steps, such as a gas-flush step, may be included in the process. The process may also include joining the packaged food products in pairs, wherein placing the rigid angled back card on the angled rear surface comprises placing a single rigid angled back card on rear surfaces of two trays.
[0086] After forming, filling and sealing the packages and attaching back cards, the resulting packaged food products may be transported to retail locations and placed on horizontal shelves in upright and vertical positions in which they are stable and self-supporting. Alternatively, they may be displayed in other ways, e.g., on shelves in upright positions in which they lean on adjacent products or other structures; on shelves in flat or horizontal positions; or on pegs, suspended from a top or side hang tab in an upright or sideways position.
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