Product authentication system
11694051 · 2023-07-04
Assignee
Inventors
Cpc classification
H04W4/80
ELECTRICITY
G06K19/07726
PHYSICS
G06K19/0723
PHYSICS
G06Q30/0226
PHYSICS
International classification
G06Q30/0226
PHYSICS
Abstract
A method and system for authenticating a variety of consumer products is provided. The system includes a plurality of near field communication (NFC) tags configured for coupling to a variety of consumer products, the tags programmed to provide identifying data associated with a single consumer product to an NFC-capable mobile computing device, the NFC having a structure that detects opening of the consumer product, a central database for storing said data, a server communicably connected to a communications network and configured to access the database, and a mobile application executing on a mobile computing device, configured to read said identifying data from the NFC tag and communicate said identifying data to the server.
Claims
1. A method for authenticating a consumer product comprising an alcoholic beverage, the method comprising: coupling a near field communication (NFC) tag to the consumer product, wherein said NFC tag is programmed to provide the following identifying data to an NFC-capable mobile computing device when said NFC tag is tapped or scanned: a unique product identifier, a URL containing an encrypted packet that uniquely identifies said NFC tag, and a counter value that represents a number of times said NFC tag has been tapped or scanned, wherein the NFC tag comprises a main portion adhered to a stationary portion of the alcoholic beverage, and a lead portion adhered to a movable portion of the alcoholic beverage, wherein when the movable portion is moved, the lead portion is detached from the main portion, and the NFC tag is configured to record that the alcoholic beverage has been opened; storing in a database data about a plurality of consumer products, including a product name, a unique product identifier, a counter value, a hash algorithm and a unique identifier, wherein said database is communicatively coupled to a communications network; executing a mobile application on an NFC-capable mobile computing device communicatively coupled to the communications network, wherein said mobile application is configured to read identifying data from the NFC tag and transmit said identifying data to a server via the communications network; receiving, on the server communicably coupled with the communications network, said identifying data from the mobile application; accessing, by the server, a record in the database that corresponds to the unique product identifier; comparing, by the server, the hash in the identifying data to a hash algorithm in the record, and comparing the counter value of the identifying data to a counter value in the record; if the hash in the identifying data matches the hash algorithm in the record, and if the counter value of the identifying data matches the counter value in the record, then transmitting, by the server, an approval of authentication to the mobile application; and sending to the mobile application a pairing suggestion for the consumer product.
2. The method of claim 1, wherein the NFC tag is further programmed to provide the following identifying data to an NFC-capable mobile computing device when said NFC tag is tapped or scanned: a value that indicates whether the consumer product has been opened.
3. The method of claim 2, wherein the server is further configured for: transmitting to the mobile application the value that indicates whether the consumer product has been opened.
4. The method of claim 1, wherein the NFC tag is further programmed to provide the following data to an NFC-capable mobile computing device when said NFC tag is tapped or scanned: a log of temperature and humidity data regarding shipment and storage of the consumer product.
5. The method of claim 4, wherein the server is further configured for: transmitting to the mobile application the log of temperature and humidity data regarding shipment and storage of the consumer product.
6. The method of claim 5, wherein the server is further configured for: transmitting to the mobile application exclusive commercial content relating to the consumer product, including audio, video, and augmented reality media.
7. The method of claim 6, wherein the server is further configured for: transmitting to the mobile application information such as pairings related to the consumer product.
8. The method of claim 7, wherein the server is further configured for: transmitting to the mobile application information about joining a consumer loyalty program.
9. The method of claim 8, wherein the server is further configured for: transmitting to the mobile application information about social media accounts related to the consumer product.
10. The method of claim 9, wherein the server is further configured for: transmitting to the mobile application URL to a manufacturer website for purchasing the consumer product an additional time.
Description
BRIEF DESCRIPTION OF THE DRAWINGS
(1) The accompanying drawings, which are incorporated in and constitute a part of this disclosure, illustrate various example embodiments. In the drawings:
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DETAILED DESCRIPTION
(15) The following detailed description refers to the accompanying drawings. Wherever possible, the same reference numbers are used in the drawings and the following description to refer to the same or similar elements. While embodiments may be described, modifications, adaptations, and other implementations are possible. For example, substitutions, additions, or modifications may be made to the elements illustrated in the drawings, and the methods described herein may be modified by substituting, reordering, or adding stages to the disclosed methods. Accordingly, the following detailed description does not limit the claimed subject matter. Instead, the proper scope of the claimed subject matter is defined by the appended claims.
(16) The claimed subject matter improves over the prior art by providing a simple, cost-effective and user-friendly method for authenticating consumer products and providing end-users with relevant product and commercial content. The claimed subject matter reduces or eliminates the risk of purchasing or selling counterfeit products since it quickly and conveniently provides a user with information regarding the authenticity of the product at question, as well as information about its use, source, and other relevant information. Also, the claimed subject matter reduces the amount of time and money a consumer or business may spend inspecting products for authenticity by eliminating the need for manual inspection and authentication. In addition, the claimed subject matter helps the consumer access information about their product including warranty information, exclusive commercial content, interactive content, and other content relevant to the product and consumer. Therefore, the claimed subject matter reduces or eliminates the burden placed on consumers, vendors, and manufacturers looking to verify or convey the authenticity of a consumer product.
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(19) The environment 100 shows that device 120 is operated by a user 110, which may be a consumer. The term “consumer” is used to refer to a person, an end-user of the consumer product 111, a retailer of the consumer product, a distributor of the consumer product, an intermediate user of the consumer product, or the like. Server 102, tag 121 and device 120 may each comprise a computing device 600, described below in greater detail with respect to
(20) In another embodiment, the device 120 may also calculate current geographical position (otherwise referred to as geographical location data) using a sub-system, an on-board processor or a connected processor. In one embodiment, the device 120 may calculate current position using a satellite or ground based positioning system, such as a Global Positioning System (GPS) system, which is a navigation device that receives satellite or land based signals for the purpose of determining the device's current geographical position on Earth. Generally, device 120 calculates global navigation satellite system (GNSS) data. A GNSS or GPS receiver, and its accompanying processor, may calculate latitude, longitude and altitude information. In this document, the terms GNSS and GPS are used generally to refer to any global navigation satellite system, such as GLONASS, GALILEO, GPS, etc. In this embodiment, a radio frequency signal is received from a satellite or ground based transmitter comprising a time the signal was transmitted and a position of the transmitter. Subsequently, the device 120 calculates current geographical location data of the device based on the signal. In another embodiment, the device 120 calculates current geographical location using alternative services, such as control plan locating, GSM localization, dead reckoning, or any combination of the aforementioned position services. The term spatial technologies or spatial processes refers generally to any processes and systems for determining one's position using radio signals received from various sources, including satellite sources, land-based sources and the like.
(21) Computing device 102 includes a software engine that delivers applications, data, program code and other information to networked devices, such as device 120. The software engine of device 102 may perform other processes such as transferring multimedia data in a stream of packets that are interpreted and rendered by a software application as the packets arrive.
(22) Device 102, mobile computing device 120 and tag 121 may each include program logic comprising computer source code, scripting language code or interpreted language code that perform various functions of the disclosed embodiments. In one embodiment, the aforementioned program logic may comprise program module 606 in
(23) The database 104 may include a consumer product record for each consumer product 111. A consumer product record may include: the consumer product name, a consumer product identifier, information about the authenticity of the consumer product, consumer product packaging information, exclusive commercial content relating to the consumer product, pairings relating to the consumer product, instructions for use related to the consumer product, warranty information, rewards or benefits related to the consumer product, interactive content, augmented reality media, information regarding upcoming events related to the brand of the consumer product, information regarding integration with social networks, redirect links to the vendor or manufacturer's website, nearby events relating to the consumer product, etc. A consumer product record may further include a unique code, such as a UPC code or a QR code, corresponding to the consumer product.
(24) A consumer product record may also include a unique identifier. A unique identifier is an identifier that is registered to a specific unit of the consumer product. Unique identifiers avoid shortcomings that are associated with the use of product identifiers alone, giving each unit of the consumer product its own identifier to facilitate in the recognition and verification of authenticity of the consumer product.
(25) The method and system for verifying a consumer product is described in more detail below, with reference to
(26) The process of authenticating a consumer product 111 begins with step 302 of
(27) In step 302, in one option, some or all of the data 202 read by device 120 is displayed on device 120. This may include, for example, the consumer product name, a product identifier, a unique identifier, a product description, warranty information, and/or a photo of the product. In another embodiment, the data 202 includes a hash that is produced by the tag 121 wherein encoded in said hash is the unique identifier that identifies the tag itself. The hash may be referred to as an encrypted packet that includes the unique identifier that identifies the tag itself. The data 202 may also include a counter, which is a numerical value that represents how many times the tag 121 has been tapped to provide data 202, and which is increased sequentially each time the tag is tapped. The data 202 may also include a URL that includes both the unique identifier that identifies the tag itself and the counter as parameters in the URL. The data 202 may also include a value that indicates whether the product packaging has been opened yet. The data 202 may also include any data that the tag is capable of storing.
(28) In step 304, the reader on the device 120 gathers data 202 (also see
(29) Next, in step 308, the server processes and logs the data from the request 204 sent in step 306. The product identifier and unique identifier sent in the request are used in this step by the server to identify the correct product record in database 104 and ensure that all of the relevant information and the authentication will be transmitted to the user 110 via the device 120.
(30) Once the server has logged the data, the product is authenticated in step 310 using the unique identifier. In step 310, the server may use mirroring processes and reading counter processes to authenticate the product. Mirroring processes are replica processes for services accessible through the communications protocol, wherein identical or near-identical authentication processes are executed. In step 312, the server generates data and a URL containing the relevant consumer product information pulled from database 104 that is to be conveyed to the user 110 via the mobile device 120. This information may include the information previously disclosed to the user, as well as information regarding the authenticity of the product, warranty information, links to exclusive commercial content and loyalty programs sign-up pages, interactive content, and any other content relevant to the product and consumer.
(31) In one embodiment, the server 102 may compare any of the data 204 (that was sent to the server) to data located in a product record (in database 104) that corresponds to the product identifier in the data 204. If any of the data does not match, then there is a denial of validation and authentication. If all said data matches, then there is a validation and authentication that occurs. In one embodiment, the server 102 may also compare the counter value in data 204 to a running counter value located in the product record that corresponds to the product identifier in the data 204. If the counter value does not match, then there is a denial of validation and authentication. If the counter value matches, then there is a validation and authentication that occurs. In another embodiment, the server 102 may also compare the hash in data 204 to the result of a hash algorithm located in the product record that corresponds to the product identifier in the data 204. If the values do not match, then there is a denial of validation and authentication. If the values match, then there is a validation and authentication that occurs.
(32) In step 314, the server transmits said data and URL (i.e., data 206) to the reader over the communications network, wherein a web page located at said URL includes the data pulled from database 104 and is configured for the user to interact therein.
(33) In step 316, the user engages with the mobile device 120 to access the URL and view the data 206 delivered to the device by server 102 over the communications network 106. In step 316, the user may interact with the data in any manner permitted by the application, and in doing so may send additional requests 208 to the server 102 via the communications network 106. The server will then reengage in step 208 and log the data in the request before generating the new data 210 and URL, as shown in step 312. The server will then carry out step 314 and send the new data 210 and URL to the mobile device 120 for the user 110 to access and view, as described in step 316.
(34) Additional functionality of server 102 is provided as follows. Once a consumer has navigated to the appropriate URL (see the processes described above), the consumer 110 may author and post comments, reviews or pairing suggestions about the consumer product 111. Additionally, the consumer 110 may engage in an online chat, and interact with, a manufacturer, a store, a retailer, distributor, other end users, etc. Also, the consumer 110 may engage in an online chat, and interact with, a brand or company regarding questions, complaints, etc. about the consumer product 111. In another embodiment, the server 102 may confirm when a sale of a consumer product 111 occurs (at a retailer, for example) and send confirmation of said sale to the brand, retailer, distributor, etc. in real time. Further, the server 102 may provide to retailers, distributors, etc. with certain online training tools, such as webinars, talks and courses that provide training regarding how to sell the consumer product 111 to end-consumers. Moreover, the mobile application is further configured to read from the NFC tag the temperature and humidity at which the consumer product has been situated during shipping and storage. Additional example processes are further described below with reference to
(35) Regarding the pairing functionality, once a consumer has navigated to the appropriate URL (see the processes described above), the consumer 110 may author and post comments and reviews about pairings for the consumer product 111. For example, if the consumer product were a wine, the consumer may author and post comments and reviews about food, and cigar pairings for the wine. In another example, if the consumer product were a cigar, the consumer may author and post comments and reviews about food/meal, and wine pairings for the cigar. In another example, if the consumer product were a liquor, the consumer may author and post comments and reviews about food/meal, and cigar pairings for the liquor. In one embodiment, an algorithm executing on the server 102 may suggest pairings for the consumer product 111. In one embodiment, the server 102 may include a communications module that puts the user 110 in contact with an expert that suggests pairings for the consumer product 111. For example, if the consumer product were a wine, the expert may be a sommelier. In another example, if the consumer product were a cigar, the expert may be a cigar aficionado. In another example, if the consumer product were a liquor, the expert may be a liquor expert.
(36) Additional functionality of server 102 may include providing nearby smoking locations. Once a consumer has navigated to the appropriate URL (see the processes described above), the server 102 may suggest a nearby smoking location based on the current location of the user 110. If the consumer product were a cigar, the consumer would benefit from having quick and easy access to a smoking location. The server 102 receives the current location of the user 110 (as described more fully herein), and calculates the closest smoking location to the user's location, and subsequently displays this information to the user so that he may enjoy his cigar at said location. The server 102 may come up with a plurality of smoking locations within a preset distance from the user 110. In this case, the server 102 may filter the smoking location results by distance, type of establishment, etc. Once the consumer has navigated to the appropriate URL (see the processes described above), the consumer 110 may author and post comments and reviews about the smoking location(s) he utilized, so that other consumers may benefit from his review.
(37) The method and system for providing commercial content such as webinars, videos, interactive virtual reality experiences, etc. is described in more detail below, with reference to
(38) The method and system for providing commercial content begins with step 352 (see
(39) The method and system for enrolling and tracking progress in loyalty programs associated with the manufacturer or vendor of a consumer product is described in more detail below, with reference to
(40) The administration of a consumer loyalty program likewise begins with step 372 (see
(41) Once a user has selected “Customer Loyalty Program,” the reader sends a request 278 to server 102 in step 388. Upon receiving said request, the server generates a loyalty program form and sends it to the reader in steps 390 and 392 respectively, utilizing data packet 280. The user then fills out the form with user data in step 394 and the reader returns the form to the server via data packet 282, in step 396. User data may include any such data requested by a loyalty program owner, including but not limited to name, address, demographic data, email address, phone number, etc. The server enrolls the user in the relevant loyalty program upon receipt of the loyalty program form in step 398.
(42) The tag produces a unique hash that is distinctive and exclusive for the particular interaction. This hash is included as a query string parameter, URL with UID and Counter mirroring.
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(44) The right drawing in
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(47) Computing device 600 may have additional features or functionality. For example, computing device 600 may also include additional data storage devices (removable and/or non-removable) such as, for example, magnetic disks, optical disks, or tape. Such additional storage is illustrated in
(48) Computing device 600 may also contain a network connection device 615 that may allow device 600 to communicate with other computing devices 618, such as over a network in a distributed computing environment, for example, an intranet or the Internet. Device 615 may be a wired or wireless network interface controller, a network interface card, a network interface device, a network adapter or a LAN adapter. Device 615 allows for a communication connection 616 for communicating with other computing devices 618. Communication connection 616 is one example of communication media. Communication media may typically be embodied by computer readable instructions, data structures, program modules, or other data in a modulated data signal, such as a carrier wave or other transport mechanism, and includes any information delivery media. The term “modulated data signal” may describe a signal that has one or more characteristics set or changed in such a manner as to encode information in the signal. By way of example, and not limitation, communication media may include wired media such as a wired network or direct-wired connection, and wireless media such as acoustic, radio frequency (RF), infrared, and other wireless media. The term computer readable media as used herein may include both computer storage media and communication media.
(49) As stated above, a number of program modules and data files may be stored in system memory 604, including operating system 605. While executing on processing unit 602, programming modules 606 (e.g. program module 607) may perform processes including, for example, one or more of the stages of the processes 200, 250, 270, 300, 350, 370 as described above. The aforementioned processes are examples, and processing unit 602 may perform other processes. Other programming modules that may be used in accordance with embodiments herein may include electronic mail and contacts applications, word processing applications, spreadsheet applications, database applications, slide presentation applications, drawing or computer-aided application programs, etc.
(50) Generally, consistent with embodiments herein, program modules may include routines, programs, components, data structures, and other types of structures that may perform particular tasks or that may implement particular abstract data types. Moreover, embodiments herein may be practiced with other computer system configurations, including hand-held devices, multiprocessor systems, microprocessor-based or programmable consumer electronics, minicomputers, mainframe computers, and the like. Embodiments herein may also be practiced in distributed computing environments where tasks are performed by remote processing devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote memory storage devices.
(51) Furthermore, embodiments herein may be practiced in an electrical circuit comprising discrete electronic elements, packaged or integrated electronic chips containing logic gates, a circuit utilizing a microprocessor, or on a single chip (such as a System on Chip) containing electronic elements or microprocessors. Embodiments herein may also be practiced using other technologies capable of performing logical operations such as, for example, AND, OR, and NOT, including but not limited to mechanical, optical, fluidic, and quantum technologies. In addition, embodiments herein may be practiced within a general-purpose computer or in any other circuits or systems.
(52) Embodiments herein, for example, are described above with reference to block diagrams and/or operational illustrations of methods, systems, and computer program products according to said embodiments. The functions/acts noted in the blocks may occur out of the order as shown in any flowchart. For example, two blocks shown in succession may in fact be executed substantially concurrently or the blocks may sometimes be executed in the reverse order, depending upon the functionality/acts involved.
(53) While certain embodiments have been described, other embodiments may exist. Furthermore, although embodiments herein have been described as being associated with data stored in memory and other storage mediums, data can also be stored on or read from other types of computer-readable media, such as secondary storage devices, like hard disks, floppy disks, or a CD-ROM, or other forms of RAM or ROM. Further, the disclosed methods' stages may be modified in any manner, including by reordering stages and/or inserting or deleting stages, without departing from the claimed subject matter.
(54) Although the subject matter has been described in language specific to structural features and/or methodological acts, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are disclosed as example forms of implementing the claims.