SHOPPING AND MARKETING METHOD OF AN ITEM FOR SPECIFIC CONSUMERS

Abstract

A shopping and marketing method of an item for specific consumers includes: installing a networking module having an induction chip with item ID onto an item body; (2) sensing the item by a mobile device connected to a marketing website and transmitting the item ID to the marketing website; (3) verifying the item ID by the marketing website; and (4) connecting to a marketing webpage of a corresponding group if the item ID is matched. Therefore, the item ID of the item is provided for logging on a specific website to achieve the marketing method by transmitting a specific corresponding message to specific consumers.

Claims

1. A shopping and marketing method of an item for specific consumers, comprising: (1) installing a networking module having an induction chip with at least one item ID onto an item body; (2) sensing the item body by a mobile device connected to a marketing website, and transmitting the item ID to the marketing website; (3) verifying the item ID after the marketing website receives the item ID; and (4) connecting to a marketing webpage of a corresponding group if the item ID is matched, and displaying content and information of the marketing webpage on a display unit of the mobile device via a network.

2. The shopping and marketing method of an item for specific consumers according to claim 1, further comprising a step of setting at least a specific consumer group, and connecting and displaying the corresponding marketing webpage of the specific consumer group if the item ID is matched with the specific consumer groups.

3. The shopping and marketing method of an item for specific consumers according to claim 2, wherein the specific consumer group is categorized or selected according to the set item by a computer automatically.

4. The shopping and marketing method of an item for specific consumers according to claim 1, wherein the Step (3) automatically determines and verifies the item ID by a verifying content installed in a verification unit.

5. The shopping and marketing method of an item for specific consumers according to claim 2, wherein if the item ID is not matched with the specific consumer groups after verification, the display unit of the mobile device will not display any content or information.

6. The shopping and marketing method of an item for specific consumers according to claim 1, wherein the networking module is an electronic tag, NFC tag, or an assembly capable of performing an inductive networking, and the networking module further includes an induction coil.

7. The shopping and marketing method of an item for specific consumers according to claim 1, wherein the item body is an item of a product, a card or a tag.

8. The shopping and marketing method of an item for specific consumers according to claim 1, wherein the mobile device is a smart phone, a Tablet PC or a smart wearable device, and the mobile device includes a display unit, a control unit, an NFC reading unit, an input/output unit and a communication unit.

9. The shopping and marketing method of an item for specific consumers according to claim 4, wherein the verification unit has a verifying content for determining and verifying the verifying content of the item ID.

10. The shopping and marketing method of an item for specific consumers according to claim 1, wherein the marketing website is a cloud server.

Description

BRIEF DESCRIPTION OF THE DRAWINGS

[0021] FIG. 1 is a schematic view of the present invention;

[0022] FIG. 2 is an operation flow chart of the present invention; and

[0023] FIG. 3 is a schematic view of a sensing operation of the present invention.

DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0024] With reference to FIG. 1 for a schematic view illustrating a shopping and marketing method of an item for specific consumers of the present invention, it is noteworthy that the figure is intended for the purpose of illustrating the basic structure of the invention, and not necessarily drawn according to the actual size, shape or proportion. In FIG. 1, a target product sensing, transmitting and displaying device comprises an item body 1 having a networking module 10 which is an electronic tag, an NFC tag, or any other assembly of performing a inductive networking, and the networking module 10 comprises a combination of an induction chip 11 and an induction coil (not shown in the figure) such as an NFC chip and an NFC coil. The networking module 10 may be in form of a sheet directly embedded/attached/sewed on the item body 1, or in form of a label or a tag combined onto the item body 1. The item body 1 is generally a product. In other embodiments, the item body 1 may be an item containing the networking module 10 such as a card or a tag.

[0025] In addition, the induction chip 11 comprises the following components:

[0026] At least one item ID which is a group code representing or distinguishing a group of consumer targets related to the item and installed in the inductive chip 11. In an appropriate implementation, the item ID may be set according to the price of the item, such as four item price groups, respectively: 100,000200,000 dollars, 200,000500,000 dollars, 500,0001,000,000 dollars, and 1,000,000 or above, and each of the item price groups has its own group code, which can be determined and categorized according to a set item and a level by a computer to form item IDs of different levels. The item ID may be set according to a group only, such as the item price group of over 1,000,000 depending on a desired consumer group set by the setter. Of course, the item ID may be set according to other items (such as the type and property of an item), and the invention is not limited to the type of the item.

[0027] A mobile device 20 may be a smart phone, a Tablet PC, or a smart wearable device acting as a sensing device for sensing the networking module 10 (with the induction chip 11) to achieve the sensing and transmitting effects. The mobile device 20 comprises a display unit 21, a control unit 22, an NFC reading unit 23, an input/output unit 24, and a communication unit 25, wherein the display unit 21, the NFC reading unit 23, the input/output unit 24 and the communication unit 25 are electrically coupled to the control unit 22; the display unit 21 may be a touch screen; and the communication unit 25 may be a mobile networking module, a WiFi module or a mobile networking module such as 3G or 4G networking module, etc.

[0028] A marketing website 30 is connected for transmissions between the marketing website 30 and the mobile device 20 via wireless, and the marketing website 30 has at least one specific consumer group 31 and a verification unit 32; and the specific consumer groups 31 is a target or desired target group. For example, the specific consumer group 31 may be categorized or selected according to the old customer groups, and determined and categorized according to the set purchase price level by a computer to form one or more specific consumer groups 31. The specific consumer group 31 is corresponsive to a marketing webpage of a corresponsive level group, and the marketing webpage of the group can exhibit products of different levels corresponsive to different specific consumer groups 31. If the specific consumer group 31 is matched, the marketing webpage of the group is connected for transmission. The verification unit 32 has the verifying content to determine and verify the specific consumer group 31 (including but not limited to a mobile phone number, a mobile phone code, or a code provided by manufacturers). In addition, the marketing website 30 may be a cloud server.

[0029] When the target product inductive sensing, transmitting and displaying device of the present invention is used and the mobile device 20 (such as a mobile phone) senses the networking module 10 (with the induction chip 11) of the item body 1, the NFC reading unit 23 of the mobile device 20 senses the networking module 10 (with the induction chip 11) and is communicatively connected to the marketing website 30 (or cloud server) set by the networking module 10. Now, the item ID in the induction chip 11 is transmitted to the marketing website 30 and determined and verified to be a specific consumer group 31 by the verification unit 32, so that a marketing webpage of a group corresponsive to level of the specific consumer group 31 is connected and transmitted and finally displayed on a display unit 21 (or a touch screen) of the mobile device 20, so that the browsing and purchasing activities of the products exhibited in the webpage can be performed. When a buyer is located at a physical store, the buyer also may request to look at the physical product which is exhibited in the webpage to compensate the issue of unable to fully exhibit the product as well as the physical store and facilitate the trading timely. In other words, a user needs the item ID of the item to logon an account of the marketing website 30 (or a specific website), and the user cannot logon or use the content of the marketing website 30 by applying an account password.

[0030] With reference to FIG. 2 altogether, the shopping and marketing method of an item for specific consumers of the present invention further includes the step of:

[0031] (1) setting at least one specific consumer group for customers who have made a purchase, and this step can be completed by categorizing or selecting a group according to a set purchase price automatically by a computer, and the specific consumer groups 31 are stored in a marketing website 30 (or a cloud server) (41S).

[0032] (2) installing a networking module having an induction chip with at least one item ID onto an item body (42S);

[0033] (3) sensing the item body by a mobile device (or a mobile phone) coupled to a marketing website, and transmitting the item ID to the marketing website (43S);

[0034] (4) verifying the target specific consumer group after the marketing website receives the item ID (44S), and determining and verifying the item ID automatically by the verifying content installed in the verification unit 32; and

[0035] (5) if the item ID is matched with the verification of the specific consumer group (45S), then (6) connecting to a marketing webpage of a group of a corresponding level and displaying the content and information of the marketing webpage of the group on a display unit (or a touch screen) of the mobile device via network (46S); and if the item ID is not matched with the verification of the specific consumer groups, then (7) the display unit (or touch screen) of the mobile device will not display any content or information (47S).

[0036] With reference to FIG. 3 altogether, when a purchaser wants to purchase a product (or an item body 1) having the networking module 10, the purchaser may use the mobile phone (or mobile device 20) to sense the product and complete the logon by the transmitted item ID and related information and is included into a specific consumer group 31, and it is one of the methods of forming the specific consumer group 31, and the display unit 21 (or touch screen) of the purchaser's mobile phone will display the marketing webpage of the group of the corresponsive level. Since the product already has the networking module 10, the purchaser and the manufacturer have maintained a medium for communications all the time. When the purchaser further senses the product by the mobile phone again, the most updated content of the marketing webpage of the group will be displayed, so that the purchaser can receive the most updated related marketing information.

[0037] In the shopping and marketing method of an item for specific consumers of the present invention, the aforementioned assembly can use a desired item as a medium to perform a network connection between the buyer and seller at the spot timely, and the marketing information can be displayed timely to achieve the effect of marketing, exhibiting, and selling the product. In the meantime, the present invention determines the level of the sensed item by the feedback information or determines the set specific consumer group and timely transmits the product information for the purchaser's reference, so as to achieve the communicative connection selling method with high uniqueness and effectiveness.

[0038] The shopping and marketing method of an item for specific consumers of the present invention further provides a sale assisting effect for the physical selling of a specific or non-general item, so that the method may be combined with a network to timely display related marketing information to compensate the deficiency of the selling in physical stores and achieve the network marketing features with specific targets and honor. In addition, the present invention also provides a network connection and message transmission channel between buyers and sellers, so that the buyer can sense the product, and the seller can transmitted the related network marketing information of the required item timely.

[0039] While the invention has been described by means of specific embodiments, numerous modifications and variations could be made thereto by those skilled in the art without departing from the scope and spirit of the invention set forth in the claims. In addition, the present invention complies with patent application requirements, and is thus duly filed for patent application.