METHOD OF TRAINING MULTILINE INSURANCE AGENTS
20170364853 · 2017-12-21
Assignee
Inventors
Cpc classification
G09B5/02
PHYSICS
G09B19/00
PHYSICS
International classification
G06Q10/06
PHYSICS
G09B19/00
PHYSICS
G09B5/02
PHYSICS
Abstract
A method includes training multiline insurance agents on having a conversation with the insured for discovering the insured's financial situation and risks by creating a visual diagram of the insured's financial situation and risks. The diagram includes the insured's name at the center of the visual diagram including an income box of the insured's household income. A family box is drawn from the income box with a family tree of the insured's family thereunder. An assets box is drawn from the income box with an asset listing of the insured's listing thereunder. A listing of risks is drawn at the bottom of the visual diagram. A box is drawn around the insured's name, the income box, the family box with the family tree, and the assets box with the asset listing, where the bottom of the box provides a boundary between the listing of risks and the family box and assets box.
Claims
1. A method of training a multiline insurance agent comprising: training multiline insurance agents on having a conversation with an insured for discovering a financial situation and risks of the insured by creating a visual diagram of the financial situation and risks of the insured based on the conversation with the insured, said visual diagram comprising: a name of the insured at a center of the visual diagram including an income box of a household income of the insured; a family box branched off from the income box with a family tree of a family of the insured thereunder; an assets box branched off from the income box with an assets row of assets of the insured listed therein; wherein the family box and assets box being branched off from the income box in different directions to show the two different areas that the insured uses income for supporting family and purchasing assets; a risks row at the bottom of the diagram with risks of the insured listed therein; and a box drawn around the name, the income box, the family box with the family tree, and the assets box with the assets row, where the box provides a boundary between the risks row and the family box and the assets row.
2. The method of training a multiline insurance agent of claim 1, wherein the visual diagram of the financial situation and risks of the insured is created based on an in-person conversation between the multiline insurance agent and the insured.
3. The method of training multiline insurance agents of claim 1 further including training the multiline insurance agent to repeat what they have heard the insured say periodically throughout the discovery conversation, or at least after creating the income box, family box with family tree, and assets box with the assets listing, for letting the insured know they were listening and for assuring the accuracy of the discovered financial situation and risks of the insured.
4. The method of training multiline insurance agents of claim 1 further comprising, when drawing the box with the boundary between the listing of risks and the family box and assets box, training the multiline insurance agent to discuss their role in being a risk manager by creating a wall between their discovered financial situation and risks and the risks row.
5. The method of training multiline insurance agents of claim 1 further including training the multiline insurance agent to discuss with the insured each of the risks in the listing of risks and discover coverages for each of the risks of the insured and a prioritization of the listing of risks from the insured.
6. The method of training multiline insurance agents of claim 5 further comprising training the multiline insurance agent to recommend insurance coverage based on the discovered financial situation and risks and the prioritization of the listing of risks from the insured.
7. The method of training multiline insurance agents of claim 1, wherein the risks of the insured listed in the risks row include: health; disability; life; longevity; home; auto; liability; or combinations thereof.
8. The method of training multiline insurance agents of claim 7, wherein the listing of risks consists of: health; disability; life; longevity; home; auto; and liability.
9. The method of training multiline insurance agents of claim 1, wherein the family tree includes: the insured; a spouse; children; parents; spouse's parents; or combinations thereof.
10. The method of training multiline insurance agents of claim 9, wherein the family tree consists of: the insured; the spouse; children; parents; and spouse's parents.
11. The method of training multiline insurance agents of claim 1, wherein the assets of the insured listed in the assets row include: a car or cars including type and value; a home or homes including value; investments including type and value; or combinations thereof.
12. The method of training multiline insurance agents of claim 11, wherein the asset listing consists of: the car or cars including type and value; the home or homes including value; and investments including type and value.
13. The method of training multiline insurance agents of claim 1, wherein the visual diagram is created on paper, markerboard, an electronic slideshow presentation, or combinations thereof.
14. The method of training multiline insurance agents of claim 13 further including saving a copy of the visual diagram in a file of the insured, and providing a copy of the visual diagram to the insured.
15. The method of training multiline insurance agents of claim 1 further comprising assessing the performance of the multiline insurance agent in discovering the financial situation and risks of the insured.
16. The method of training multiline insurance agents of claim 15, wherein the step of assessing the performance of the multiline insurance agent including assessing performance in the areas of: the multiline insurance agent positioned himself/herself as a risk advisor and properly transitioned into discovering the financial situation and risks of the insured; the multiline insurance agent asked about an occupation and income of the insured and showed genuine interest in the insured; the multiline insurance agent understands the family and the assets of the insured; the multiline insurance agent summarized the income, the family, and the assets of the insured, and asked if the multiline insurance agent missed anything; the multiline insurance agent transitioned into the list of risks; the multiline insurance agent discussed each risk area and documented the coverages of the insured in each risk area; the multiline insurance agent drew the wall of protection and asked the insured to prioritize the listing of risks; the multiline insurance agent asked the insured for introductions; the conversation was natural; or combinations thereof.
17. A method of training a multiline insurance agent comprising: training multiline insurance agents on having a conversation with the insured for discovering the financial situation and risks of the insured by creating a visual diagram of the financial situation and risks of the insured based on the conversation with the insured; and assessing the performance of the multiline insurance agent in discovering the financial situation and risks of the insured including assessing performance in the areas of: the multiline insurance agent positioned himself/herself as a risk advisor and properly transitioned into discovering the financial situation and risks of the insured; the multiline insurance agent asked about the occupation and the income of the insured, and showed genuine interest in the insured; the multiline insurance agent understands the family and the assets of the insured; the multiline insurance agent summarized the income, the family, and the assets of the insured, and asked if the multiline insurance agent missed anything; the multiline insurance agent transitioned into the list of risks; the multiline insurance agent discussed each risk area and documented the coverages of the insured in each risk area; the multiline insurance agent drew the wall of protection and asked the insured to prioritize the listing of risks; the multiline insurance agent asked the insured for introductions; the conversation was natural; ideas for improvement; or combinations thereof.
18. The method of training multiline insurance agents of claim 17, wherein the step of assessing the performance of the multiline insurance agent including using a questionnaire with a five-point scale for assessing performance in the areas of: the multiline insurance agent positioned himself/herself as a risk advisor and properly transitioned into discovering the financial situation and risks of the insured; the multiline insurance agent asked about the occupation and the income of the insured, and showed genuine interest in the insured; the multiline insurance agent understands the family and the assets of the insured; the multiline insurance agent summarized the income, the family, and the assets of the insured, and asked if the multiline insurance agent missed anything; the multiline insurance agent transitioned into the list of risks; the multiline insurance agent discussed each risk area and documented the coverages of the insured in each risk area; the multiline insurance agent drew the wall of protection and asked the insured to prioritize the listing of risks; the multiline insurance agent asked the insured for introductions; and the conversation was natural.
19. The method of training multiline insurance agents of claim 17, wherein said visual diagram comprising: the name of the insured at the center of the visual diagram including an income box of a household income of the insured; a family box branched off from the income box with a family tree of a family of the insured thereunder; an assets box branched off from the income box with an asset listing of assets of the insured listed thereunder; wherein the family box and assets box being branched off from the income box in different directions to show the two different areas that the insured uses income for supporting family and purchasing assets; a listing of risks at the bottom of the diagram; and a box drawn around the name, the income box, the family box with the family tree, and the assets box with the asset listing, where the box provides a boundary between the listing of risks and the family box and the assets box; wherein the visual diagram of the financial situation and risks of the insured is created based on an in-person conversation between the multiline insurance agent and the insured.
20. A method of training a multiline insurance agent comprising: training multiline insurance agents on having a conversation with an insured for discovering a financial situation and risks of the insured by creating a visual diagram of the financial situation and risks of the insured based on the conversation with the insured; wherein the visual diagram of the financial situation and risks of the insured is created based on an in-person conversation between the multiline insurance agent and the insured; said visual diagram comprising: a name of the insured at the center of the visual diagram including an income box of a household income of the insured; a family box branched off from the income box with a family tree of a family of the insured thereunder, wherein the family tree consists of: the insured; a spouse; children; parents; and spouse's parents; an assets box branched off from the income box with an asset listing of assets of the insured listed thereunder wherein the asset listing consists of: a car; a home; and investments; wherein the family box and assets box being branched off from the income box in different directions to show the two different areas that the insured uses income for supporting family and purchasing assets; a listing of risks at the bottom of the diagram, wherein the listing of risks consists of: health; disability; life; longevity; home; auto; and liability; and a box drawn around the name of the insured, the income box, the family box with the family tree, and the assets box with the asset listing, where the box provides a boundary between the listing of risks and the family box and the assets box; wherein the visual diagram is created on paper, markerboard, an electronic slideshow presentation, or combinations thereof; saving a copy of the visual diagram in a file of the insured, and providing a copy of the visual diagram to the insured; training the multiline insurance agent to repeat what they have heard the insured say periodically throughout the discovery conversation, or at least after creating the income box, family box with family tree, and assets box with the assets listing, for letting the insured know they were listening and for assuring the accuracy of the discovered financial situation and risks of the insured; when drawing the box with the boundary between the listing of risks and the family box and assets box, training the multiline insurance agent to discuss their role in being a risk manager by creating a wall between their discovered financial situation and risks and the listing of risks; training the multiline insurance agent to discuss with the insured each of the risks in the listing of risks and discover coverages of the insured for each of the risks and a prioritization of the listing of risks from the insured; training the multiline insurance agent to recommend insurance coverage based on the discovered financial situation and risks and the prioritization of the listing of risks from the insured; and assessing the performance of the multiline insurance agent in discovering the financial situation and risks of the insured including assessing performance using a questionnaire with a five-point scale for assessing performance in the areas of: the multiline insurance agent positioned himself/herself as a risk advisor and properly transitioned into discovering the financial situation and risks of the insured; the multiline insurance agent asked about an occupation of the insured and income of the insured, and showed genuine interest in the insured; the multiline insurance agent understands the family and assets of the insured; the multiline insurance agent summarized the income, the family, and assets of the insured, and asked if the multiline insurance agent missed anything; the multiline insurance agent transitioned into the list of risks; the multiline insurance agent discussed each risk area and documented the coverages of the insured in each risk area; the multiline insurance agent drew the wall of protection and asked the insured to prioritize the listing of risks; the multiline insurance agent asked the insured for introductions; and the conversation was natural.
Description
BRIEF DESCRIPTION OF THE DRAWINGS
[0036] The present method of training multiline insurance agents will be better understood by reading the Detailed Description with reference to the accompanying drawings, which are not necessarily drawn to scale, and in which like reference numerals denote similar structure and refer to like elements throughout, and in which:
[0037]
[0038]
[0039]
[0040] It is to be noted that the drawings presented are intended solely for the purpose of illustration and that they are, therefore, neither desired nor intended to limit the disclosure to any or all of the exact details of construction shown, except insofar as they may be deemed essential to the claimed disclosure.
DETAILED DESCRIPTION
[0041] In describing the exemplary embodiments of the present disclosure, as illustrated in
[0042] Referring now to
[0043] Prior to drawing diagram 300, method 100 of training a multiline insurance agent A may include the step of training the agent A to position his or her self as an advisor. This step may include any techniques for positioning the multiline agent A to position itself as an advisor. As examples, and clearly not limited thereto, the agent A may be trained to have conversations like: [0044] “Thank you for coming in. First I want you to know that we are a little different from other companies. We help customers manage their everyday risk. No in order to do that properly, I may have to ask you some personal questions. But I promise you that once we are done, you're going to have a better picture of what your financial situation and risks look like. Does that make sense? Great. Let's get started”; [0045] “You are the center of your financial situation and risks and everybody loves you for a variety of reasons. One of those reasons is because you create income . . . ”; [0046] “Tell me about you and what you do for a living, how long and how much do you make? (If you are married, what does your spouse do, how long, and how much?)”, [0047] the like, etc.
[0048] Referring now to
[0049] A family box 310 may then be branched off from the income box 306 with a family tree 312 of the insured's family thereunder in visual diagram 300. The family tree 312 created in the visual diagram 300 may include any members of the insured's family or any other individuals or entities that the insured cares for or takes responsibility for, including, but not limited to: the insured I, the spouse 312A, any children 312B, any parents 312C of the insured I, any parents 312D of the insured's spouse, the like, combinations thereof, or any other individuals inside or outside of the insured's family that the insured desires to disclose that they may have liability or risk associated with. In select embodiments, the family tree 312 may consist of: the insured I, the spouse 312A, their children 312B if applicable, the insured's parents 312C if applicable, and the spouse's parents 312D if applicable.
[0050] An assets box 316 may also be branched off from the income box 306 with an assets row 318 of the insured's assets 320 listed therein within visual diagram 300. The insured's assets 320 listed in the assets row 318 may be any assets of the insured, including, but not limited to: a car or cars 320A including a car type and a car value, a home or homes 320B including a home value, investments 320C including an investment type and an investment value, the like, combinations thereof, or any other various assets the insured may disclose. In select embodiments, the insured's assets 320 listed in the assets row 318 may consist of: the car or cars 320A, the home or homes 320B, and the investments 320C.
[0051] As shown in
[0066] A risks row 324 may then be created at the bottom of the diagram 300. The risks row 324 may include the insured's risks 326 listed therein. The insured's risks 326 listed in the risks row of visual diagram 300 may be any risks of the insured I, including, but not limited to: health 326A, disability 326B, life 326C, longevity 326D, home 326E, auto 326F, liability 326G for umbrella coverage (i.e. liability not covered by other policies of the insured), the like, combinations thereof, and any other risks associated with the insured I. In select embodiments, the listing of risks may consist of: health 326A, disability 326B, life 326C, longevity 326D, home 326E, auto 326F, and liability 326G.
[0067] A box 328 may then be drawn around the insured's name 302, the income box 306, the family box 310 with the family tree 312, and the assets box 316 with the assets row 318, where the box 328 provides a boundary 330 between the risks row 324 and the family box 310 and assets row 318.
[0068] Referring now back to
[0069] Still referring to
[0070] In other select embodiments, the method 100 of training the multiline insurance agent A may also include step 220 of training the multiline insurance agent A to discuss their role in being a risk manager by creating a wall or boundary between their discovered financial situation and the insured's risks. This discussion in step 220 may take place anytime in method 100 including before, after, and/or during the discovery conversations. In a preferred embodiment, this step 220 may take place when drawing box 328 with boundary 330 between the listing of risks 326 and the family box 310 and the assets box 316. By emphasizing their roles as a risk manager when creating boundary 330, box 328 and its lower boundary 330 may help aid and visualize to the insured I by creating a wall or boundary 330 between their discovered financial situation and the insured's risks in the risks row 324.
[0071] In other select embodiments, the method 100 of training the multiline insurance agent A may also include step 230 of training the multiline insurance agent A to discuss with the insured I each of their risks in the risks row and discover the insured's coverage for each of their risks and a prioritization of the listing of risks from the insured I. This discussion will aid in the agents A understanding of the financial situation and risks of the insured I, thereby making their recommendations for coverage and insurance more personalized to the insured I.
[0072] In other select embodiments, the method 100 of training the multiline insurance agent A may also include step 240 of training the multiline insurance agent A to recommend insurance coverage based on the discovered financial situation and risks and the insured's prioritization of the listing of risks. Again, these recommendations of coverage from the multiline insurance agent A will be personalized to the insured I based on the discussions and discovery had during method 100.
[0073] In other select embodiments, the method 100 of training the multiline insurance agent A may also include step 400 of assessing the performance of the multiline insurance agent A in discovering the financial situation and risks of the insured I. In select embodiments, this step 400 of assessing the performance of the multiline insurance agent A may include assessing the performance of the multiline insurance agent in various areas 402. These areas 402 assessed in method 100 of training the multilevel insurance agent A may be any desired areas, including, but not limited to: [0074] area 402A of the multiline insurance agent positioned itself as a risk advisor and properly transitioned into discovering the insured's financial situation and risks; [0075] area 402B of the multiline insurance agent asked about the insured's occupation and income and showed genuine interest in the insured; [0076] area 402C of the multiline insurance agent understands the insured's family and assets; [0077] area 402D of the multiline insurance agent summarized the insured's income, family, and assets and asked if the multiline insurance agent missed anything; [0078] area 402E of the multiline insurance agent transitioned into the list of risks; [0079] area 402F of the multiline insurance agent discussed each risk area and documented the insured's coverage in each risk area; [0080] area 402G of the multiline insurance agent drew the wall of protection and asked the insured to prioritize the listing of risks; [0081] area 402H of the multiline insurance agent asked the insured for introductions; [0082] area 404I of the conversation was natural; [0083] the like, or combinations thereof.
[0084] Referring now to
[0094] Method 100 of training multiline insurance agent A may be conducted alone or along with any other training. For example, method 100 may also include training multiline insurance agent A to position itself as a trusted advisor, like training them to talk with a customer or prospective customer, as soon as possible, and to position itself as a trusted advisor by saying something similar to “I help people manage their everyday risk” or “We're a little different, we help people manage their everyday risk”. As most people do not know what everyday risk is, the typical response will be “What's that mean?”.
[0095] As another example, method 100 may also include training multiline insurance agent A to demonstrate its ability to help. The best way to answer the question mentioned before of, “What does everyday risk mean”, is by sharing an example with a client attraction story, like a story where a client required umbrella protection, or had liability above any of their other coverages. Such stories may be advantageous for demonstrating the agent's ability to help by: 1) illustrating a devastating risk, how to avoid it, and why the client should have a good risk advisor; 2) only 3% of US households have a good risk advisor; 3) umbrellas are inexpensive; and 4) no one has to die.
[0096] As yet another example, method 100 may also include training multiline insurance agent A to set the meeting. This step may include instructions on how to dismount from the client attraction story and set an appointment for discovering the client's financial situation and risks. Agents may be trained to tell the insured client that they would be happy to understand their complete situation and recommend the most effective way to protect everything they own. Some questions to aid in setting the appointment may include, but are not limited to: “Would you like me to do that for you?”; “How did you hear about us?”; “Who set your liability limits”; “You mean nobody ever talked with you about your home and your cars and your savings and how it all fits together and the best way to protect it?”; and/or “Oh, well I'll be happy to get you a quote today, but I want to go ahead and schedule a time for you to come in and meet with me. I'll show you how everything in your financial situation and risks fits together and the most effective way to protect it. When would you like to come in?”. The agent could be trained to: onboard new customers with appointments for discovering the financial situation and risks of the client; turn service calls into appointments for discovering the financial situation and risks of the client; discuss with client's the agents new training in discovering the financial situation and risks of the client in a visual diagram; discuss with the client that the agent would be happy to create a visual diagram of their financial situation and risks; train the agent to call the customer when rates increase and suggest setting up a time to discuss the client's financial situation and risks; set automatic appointments when rates change; set appointments with emails or letters for discussing the client's financial situation and risks.
[0097] As yet another example, method 100 may also include training multiline insurance agent A to ask for referrals. After conducting the conversations for discovering the client's financial situation and risks and creating the visual diagram 300, the client might say thank you. Regardless, the agent A should be trained to ask for referrals by suggesting they have the same discovery conversation with anyone the client knows that could benefit, like friends or family. As examples, and clearly not limited thereto, method 100 of training the multiline insurance agent A may include training the agent A to ask for referrals with the following conversations: [0098] 1. Ask, “was this conversation helpful?” (yes) [0099] 2. “Oh, that's great. This is the favorite part of my job.” [0100] 3. “I have a HUGE favor to ask.” [0101] 4. “I want to build my agency with customers just like you.” [0102] 5. “I'm going to go make a copy of this diagram (diagram 300), while I'm gone, if I could get the names of three people just like you, that would enjoy this the way you did it would be a huge favor to me. Be right back.”
The agent A could then be trained to leave the room and stay gone for a couple of minutes. When the Agent A comes back, hopefully there will be 3 names on the piece of paper.
[0103] The foregoing description and drawings comprise illustrative embodiments. Having thus described exemplary embodiments, it should be noted by those skilled in the art that the within disclosures are exemplary only, and that various other alternatives, adaptations, and modifications may be made within the scope of the present disclosure. Merely listing or numbering the steps of a method in a certain order does not constitute any limitation on the order of the steps of that method. Many modifications and other embodiments will come to mind to one skilled in the art to which this disclosure pertains having the benefit of the teachings presented in the foregoing descriptions and the associated drawings. Although specific terms may be employed herein, they are used in a generic and descriptive sense only and not for purposes of limitation. Accordingly, the present disclosure is not limited to the specific embodiments illustrated herein, but is limited only by the following claims.