The present invention is directed to a brand value growthand retention system for brand drugs commercialized by brand drug advertisers through a brand drug's lifecycle during patent exclusivity and after loss of exclusivity. The brand value growth and retention system iteratively analyzes combined computational models of consumer, healthcare provider retailer and payor segment data to produce brand drug promotional campaigns that are predictive with modifying parameters that transform the promotional campaigns over time. As a result, the brand drug promotional campaign generates an increased number of brand drug purchases while predicting the pointwhere incremental promotional campaign investments produce a diminishing number of incremental brand drug purchases.

Systems and methods of processing items. Items in a distribution network or process may be scanned at every handling point in the distribution network, and each scan is recorded in a central repository. The scan information can be used to generate real-time access to data, analytical tools, predictive tools, and tracking reports.

Systems and methods of processing items. Items in a distribution network or process may be scanned at every handling point in the distribution network, and each scan is recorded in a central repository. The scan information can be used to generate real-time access to data, analytical tools, predictive tools, and tracking reports.

Aspects of the subject disclosure may include, for example, a method performed by a processing system including a processor, including receiving, from an augmented reality device, image data associated with a visual apparatus, determining whether the image data indicates a marker, and, responsive to determining that the image date indicates the marker, determining a first characteristic associated with a user of the augmented reality device, and sending a notification to an advertising server responsive to determining the image data includes the marker, where the advertising server sends content data to the augmented reality device responsive to the notification, and where the content data is selected by the advertising server according to the first characteristic associated with the user of the augmented reality device. Other embodiments are disclosed.

Aspects of the subject disclosure may include, for example, a method performed by a processing system including a processor, including receiving, from an augmented reality device, image data associated with a visual apparatus, determining whether the image data indicates a marker, and, responsive to determining that the image date indicates the marker, determining a first characteristic associated with a user of the augmented reality device, and sending a notification to an advertising server responsive to determining the image data includes the marker, where the advertising server sends content data to the augmented reality device responsive to the notification, and where the content data is selected by the advertising server according to the first characteristic associated with the user of the augmented reality device. Other embodiments are disclosed.

A proxy server receives from a client device a request for a network resource that is hosted at an origin server for a domain. The request is received at the proxy server as a result of a DNS request for the domain resolving to the proxy server. The origin server is one of multiple origin servers that belong to different domains that resolve to the proxy server and are owned by different entities. The proxy server retrieves the requested network resource. The proxy server determines that the requested resource is an HTML page. The proxy server scans the HTML page to locate one or more modification tokens that each indicates content that is subject to being modified. For at least one of the located modification tokens, the proxy server automatically modifies at least a portion of the content of the HTML page that corresponds to that modification token. The proxy server then transmits the modified HTML page to the client device.

A system and method for allocating credit for an advertising conversion among various advertising touchpoints encounter by the consumer is provided. The system and method comprise receiving data pertaining to touchpoints and conversions of an advertising campaign across multiple channels. Users are correlated across the channels and the various conversions, touchpoints, and touchpoint attributes are identified. Each touchpoint attribute and touchpoint attribute value is assigned a weight. An attribution algorithm is selected, and coefficients are calculated using the assigned weights. The algorithm is executed and true scores corresponding to the touchpoints encountered by each converting user are computed.

The invention is generally a system that enables a user to visually and graphically track their fitness goals using an interactive device connected to a server, wherein fitness progress data of the user is stored and made available to the user via a user interface, for example on a mobile device application or a webpage. The system of tracking fitness progress comprises a server, a database, and a device, for example a fitness booth, for taking images and gathering fitness progress data from a user. The information gathered at the fitness booth, including images, is stored in the database. Users are provided a graphical user interface to update and access their fitness progress data, thereby facilitating the user's tracking of their fitness progress.

Methods, apparatuses, and systems for facilitating and/or automating project specification, vendor/supplier selection, packaging/processing, and/or mailing for bulk or direct mail campaigns are described herein. Via computer-facilitated techniques, a project manager (or other authorized user) of a mail campaign electronically provides various project information (e.g., project type, design specifications and quantities of materials, mailing list(s), deadlines). Multiple authorized suppliers of services germane to direct mail campaigns (e.g., print shops, lettershops) electronically access the project information and in turn provide respective bids to perform at least some services required by the project. The methods, apparatuses, and systems may also generate logistical recommendations to the user for the bulk or direct mail campaign based on the processed data and on logistical information obtained from a variety of sources.

A system, method, apparatus and processor readable media are described for real-time prediction of an advertising audience volume through analysis of historical audience data, and tuning of the predicted audience volume. Embodiments enable a user to specify a query for audience volume prediction. Such a query may be a Boolean combination of various audience categories. A time range may be determined that indicates the amount of historical data that is to be analyzed to make the audience volume prediction in real time. Employing the user-specified query, an audience volume prediction may be provided for a future time period, based on an analysis of retrieved historical audience data for the time range. Embodiments may also enable a user to tune the predicted audience volume through modification of the query through one or more iterations.