An observation platform for coordinators, marketers, advertisers, merchants, retailers, and users to establish, utilize and fulfill an observation campaign suited to verify digital-world implementations surrounding observable, standards, objectives, conditions, rules, guidelines, and/or restrictions for media presentations. The observable data points may be part of an overall strategy in a digital observation campaign established by an observation campaign coordinator. One aspect of this method is determining, with some certainly, that an observed advertisement originated from an advertising campaign. Thus, the advertising observation platform is capable of surveying several media files (e.g., image files, sound files, video files) that are presented as ads within the context of web pages served to browsers of Internet content. A hashing function may be used on all observed content and all served media files to determine with some certainty that the displayed ad originated from one or more advertising campaigns.

A display system may include a display, a first server transmitting first content to the display device, a second server receiving the first content from the first server, and a camera transmitting second content obtained by capturing images on the display, to the second server. The second server may be configured to determine whether a rate at which the first content coincides with the second content is greater than or equal to a specified value, by comparing the first content with the second content. The second server measures a first time period during which a region of the captured images corresponding to the first content coincides with the second content at a rate which is greater than or equal to the specified value. Advertising costs are calculated based on the measured first time period.

A server apparatus and the like that improve operation efficiency of a marketplace for trading products are provided. The server apparatus includes a communication interface, and a controller configured to transmit and receive information to and from another apparatus via the communication interface. The controller calculates a time required until sale of a product at a display position based on a temporal change in captured images of the display position where the product is displayed until the product is sold, determines an exhibition fee for the display position based on the time required, informs a terminal apparatus of an exhibitor of the exhibition fee, and urges the exhibitor to exhibit the product for sale at the display position.

Methods and systems for processing trip-based insurance policies for vehicles. According to aspects, a trip-based insurance policy of a vehicle specifies an amount of trip units for insured vehicle travel and has an associated policy term. In certain cases, a customer may exhaust trip units before an expiration of the policy term. The methods and systems therefore enable the purchase of additional trip units so that the customer remains insured. In other cases, upon expiration of the policy term, an insurance provider may calculate an amount of unused trip units. The insurance provider may determine one or more types of credit that are based on the amount of unused trip units. The insurance provider may also apply the one or more types of credit to an account of the customer.

Methods and systems for processing trip-based insurance policies for vehicles. According to aspects, a trip-based insurance policy of a vehicle specifies an amount of trip units for insured vehicle travel and has an associated policy term. In certain cases, a customer may exhaust trip units before an expiration of the policy term. The methods and systems therefore enable the purchase of additional trip units so that the customer remains insured. In other cases, upon expiration of the policy term, an insurance provider may calculate an amount of unused trip units. The insurance provider may determine one or more types of credit that are based on the amount of unused trip units. The insurance provider may also apply the one or more types of credit to an account of the customer.

Members of an audience of a visually dynamic event are clustered using a plurality of sources. A current point of interest (POI) of the visually dynamic event and a future POI of the visually dynamic event are identified across the member clusters. An effectiveness score for given content and a given member cluster is computed for the current point of interest and an effectiveness score for a given content and a given member cluster is computed for the future POI by tracking a position, a speed, and a direction of movement of the current POI. A location of a background area is determined and ranked for each member cluster based on the current point of interest. Electronic displays that correspond to the ranked background areas are identified and ranked. Content is distributed across the electronic displays for each current time period based on the ranked display areas.

Members of an audience of a visually dynamic event are clustered using a plurality of sources. A current point of interest (POI) of the visually dynamic event and a future POI of the visually dynamic event are identified across the member clusters. An effectiveness score for given content and a given member cluster is computed for the current point of interest and an effectiveness score for a given content and a given member cluster is computed for the future POI by tracking a position, a speed, and a direction of movement of the current POI. A location of a background area is determined and ranked for each member cluster based on the current point of interest. Electronic displays that correspond to the ranked background areas are identified and ranked. Content is distributed across the electronic displays for each current time period based on the ranked display areas.

This paper presents a practical method for measuring the impact of multiple marketing events on sales, including marketing events that are not traditionally trackable. The technique infers which of several competing media events are likely to have caused a given conversion. The method is tested using hold-out sets, and also a live media experiment for determining whether the method can accurately predict television-generated web conversions.

The present disclosure provides example advertising device monitoring methods and devices One example method includes broadcasting, by an advertising device, a wireless signal including a first identifier of the advertising device. The wireless signal is detected by a mobile terminal. The advertising device is sent by the mobile terminal to a server, where the exposure data includes the first identifier of the advertising device. The exposure data is received by the server and from the mobile terminal. It is determined by the server whether the advertising device is installed and put into use.

In accordance with some embodiments of the disclosed subject matter, methods, systems, and media for generating predicted information related to advertisement viewability are provided.