A system that handles delivery of service(s) through a client device, includes an interactive service provider, a video service provider, and a client device. The interactive service provider inserts at least one of digital watermarks and digital fingerprints in non-programming media content. The video service provider transmits a media stream of the media content that includes programming media content and the non-programming media content. The client device detects at least one of the inserted digital watermarks and the digital fingerprints in the playback duration of the media content and renders overlay graphics on the media content. The client device activates at least one of input devices paired with the client device and the rendered overlay graphics. The client device further receives trigger responses over activated overlay graphics and displays an interactive view to enable delivery of service(s) in response to the trigger responses.

A computer system or computer-implemented process monitors a page rendering, including supplemental content rendered in one or more placement regions, for one or more viewability parameters. In response to a page event, the computer system or process selectively updates the one or more placement regions on the rendered page, based on a determination of whether the supplemental content of each placement region satisfied the one or more viewability criteria.

The present disclosure is directed to systems and methods for programmatic digital advertisements that are personalized and uniquely targeted to individually-identified consumers via non-personal, but individually accessed devices. The consumer accessing a non-personal device is identified and data cookie pertaining to the user is created and sent to third-party programmatic advertising exchanges for the use in real time bidding, private marketplace deals, or programmatic guaranteed sales. This allows for personalized digital advertisements to be delivered to a specific user accessing a non-personal device.

An electronic marketplace provides a communication platform between consumer and sellers. Consumers create product wish lists and the wish lists are used as the basis for product advertising from the sellers. In addition, a consumer may invite friends to view the wish list and purchase particular products that are added to the wish list. Because wish lists are used as the basis for advertising, consumers can manage the types of product advertising that they see. Consumers have the ability to turn off individual product advertisements by removing that product from the wish list. Sellers utilize reverse bidding to compete for advertising space with each consumer and friend. One particularly advantageous feature of the embodiment is that wish lists serve as nameless and untraceable proxies for each member by keeping personal information removed from the sellers.

In order to address a conventional problem that it is not possible to provide a user with map expression data whose display mode has been changed according to additional information, an information processing apparatus includes: a map expression data storage unit in which one or more pieces of map expression data expressing a map are stored, the data being associated with one or more attribute values containing region specifying information for specifying a region that is being expressed; an additional information storage unit in which additional information, which is information that is additional, is stored in association with the map expression data; and a transmitting unit that transmits map expression data to a terminal apparatus such that even same map expression data is displayed on the terminal apparatus in a different mode according to the additional information.

An observation platform for coordinators, marketers, advertisers, merchants, retailers, and users to establish, utilize and fulfill an observation campaign suited to verify digital-world implementations surrounding observable, standards, objectives, conditions, rules, guidelines, and/or restrictions for media presentations. The observable data points may be part of an overall strategy in a digital observation campaign established by an observation campaign coordinator. One aspect of this method is determining, with some certainly, that an observed advertisement originated from an advertising campaign. Thus, the advertising observation platform is capable of surveying several media files (e.g., image files, sound files, video files) that are presented as ads within the context of web pages served to browsers of Internet content. A hashing function may be used on all observed content and all served media files to determine with some certainty that the displayed ad originated from one or more advertising campaigns.

Provided is a user interface for both event generation and participation.

An event management system includes: an API database that stores an event execution management API and a resource management API; an event database that stores an event execution program and log data; an API registration processing unit; an event generation processing unit; an event registration processing unit; and a communication processing unit. The event management system treats a module as a nested scenario; uses a time zone and a field zone, a transition arrow, an icon, and a descriptor; interprets, in a completed chart diagram, a structure of the time zone, field zone information, an inclusion relationship of contents and a descriptor with respect to the time zone, portion arrangement information of contents and the descriptor on another icon, and a connection relationship of a transition arrow; generates an analysis structure to set as a structure unique to a chart and a module; and realizes chart interpretation equivalent to programming in a markup language.

An advertisement system has a printer and a posting server that can communicate with the printer. The advertisement system uses the printer to issue a flyer on which advertisement images are printed. The posting server acquires a plurality of advertisement images of different advertisers, and selects a plurality of advertisement images from the plurality of acquired advertisement images according to a distribution period for the flyer, the distribution period being set for each acquired advertisement image. The posting server then creates print data involved in printing the plurality of selected advertisement images, and transmits the created print data to the printer. The printer receives the print data created by the posting server. To issue the flyer, the printer executes printing according to the received print data.

A server apparatus and the like that improve operation efficiency of a marketplace for trading products are provided. The server apparatus includes a communication interface, and a controller configured to transmit and receive information to and from another apparatus via the communication interface. The controller calculates a time required until sale of a product at a display position based on a temporal change in captured images of the display position where the product is displayed until the product is sold, determines an exhibition fee for the display position based on the time required, informs a terminal apparatus of an exhibitor of the exhibition fee, and urges the exhibitor to exhibit the product for sale at the display position.

An automatic system facilitates selection of media properties on which to display an advertisement, responsive to a profile collected on a first media property, where a behavioral-targeting company calculates expected profit for an ad correlated with the profile and arranges for the visitor to be tagged with a tag readable by the selected media property. The profit can be calculated by deducting, from the revenues that are expected to be generated from an ad delivered based on the collected profile, at least the price of ad space at a media property where the BT company might like to deliver ads to the profiled visitor. When the calculated profit is positive (i.e., not a loss), the BT company arranges for the visitor to be tagged with a tag readable by the selected media property through which the BT company expects to profit.