Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for automated management of campaigns using scripted rules.

Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a system that controls content distribution using a feedback loop. Content is distributed over multiple different online channels using a same initial selection value for distribution over each different online channel. An observed user actions required for distribution of the content over the multiple different online channels is received through a feedback loop and for multiple different distributions of the content. Based on the observed user actions received through the feedback loop, a predicted user action rate is determined for the multiple different distributions across the multiple different online channels. The selection value is adjusted based on a difference between the predicted user action rate and a reference distribution amount specified by a provider of the content. The content is distributed over the multiple different online channels using the adjusted selection value.

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for determining whether content rendered on a display is actually visible to a user. In one aspect, a method includes generating and transmitting content presentation data that causes a user device to present, at a display and over a first time period, a content item that includes one or more content portions that are each designated for presentation in a respective first color. For a second time period, the respective first color of a particular content portion is changed to a second color. Visual representation data that includes a visual representation of the display during the second time period is generated and provided. Using the visual representation, an amount of the content item that was visible at the display is determined based on an amount of the particular content portion presented in the second color.

Methods, systems, and media for presenting an advertisement are provided. In some embodiments, the method comprises: causing an advertisement to be presented in connection with presentation of a video having content associated with an application, wherein the advertisement includes information indicating one or more virtual items associated with the application available for purchase; receiving a user input indicating a purchase of at least one of the one or more virtual items; causing payment information to be collected based on a user account associated with a request for presentation of the video to complete the purchase; and transmitting information indicating the completed purchase to an entity associated with the application.

An advertisement delivery apparatus according to the present application includes a receiving unit, a classifying unit, and a determining unit. The receiving unit receives a delivery request for a plurality of advertisements to be delivered to a terminal device. The classifying unit classifies the advertisements for which the delivery request is received by the receiving unit into a plurality of groups, based on a predetermined condition. The determining unit determines the advertisements to be delivered, for each of the groups classified by the classifying unit.

A vehicle advertising system comprises a processor configured to perform operations in response to instructions from a predefined instruction set, a memory, and an advertisement module comprising instructions selected from the instruction set. The instructions when executed on the processor are operable to receive identification and financing information regarding a specific vehicle for sale, to generate a first advertisement formatted for presentation in a search engine result listing based on at least the received identification information and the received financing information, to generate a second advertisement formatted for presentation on a vehicle dealer website landing page associated with the first advertisement and based on at least the received identification information and the received financing information, and to provide a predicted effectiveness score on at least one of the first advertisement and the second advertisement before publication of the at least one advertisement.

Disclosed herein are systems, methods, and apparatuses that can provide, for example, dynamic page feed recognition for providing zero-configuration analysis of web pages and tailored advertisement provision to website visitors. The systems, methods, and apparatuses can be used to analyze inventory feed. Based on analysis of user interaction data on the web pages, one or more matching methodologies can be used to determine matching data between the visited web pages and the inventory feed.

The claimed subject matter provides a system and/or a method for using longer term site performance data to better estimate optimal click and impression value for a specific source of online advertising inventory, and to use these estimates to optimally adjust bids for specific audience segments.

This document describes the collection, generation, distribution, and management of online web content. The devices, systems, and methods described herein can be used to collect and generate online web content and communications. Specifically, the disclosed devices and systems may be employed to produce one or more marketing and/or advertising campaigns, as well as for monitoring, managing, defining the efficiency, effectiveness, and workability of the campaign with respect to generating user engagement, thereby accurately determining the cost benefits of the campaign. The analytic results provided may then be used to guide the generation of original web content, such as for the purposes of enhancing customer or follower experience, driving business, and for driving advertising campaigns. Alternatively, web content that is in the public domain, and determined to perform well, can be reproduced, referenced, or otherwise referred to, in the context of promoting or presenting the user's web content.

Method and system consist of a mobile application installed on a mobile device with internet connection and a geographical positioning device; a remote hosting server configured with software and database; an onsite wireless communication hosting apparatus. The mobile application communicates with the remote hosting server and the onsite wireless communication apparatus. The remote hosting server and onsite wireless communication apparatus communicate and transfer data to one another, the remote hosting server communicates with third party databases via secured access and retrieves location related information requested by onsite users of the mobile device. Web users at anywhere may select a location displayed on a digital map over interface of a web application configured to the remote hosting server; access the same information and multimedia programs as onsite users; including data entered by location owners, received from third-party databases via secured connection, and uploaded from onsite wireless communication apparatus.