In some aspects, a system for enhancing performance of directed information delivery is provided. In one example, an advertising recommendation server receives an advertisement request including an advertisement for display on at least one of a plurality of webpages and a requested performance of the advertisement. The server extracts context data from the advertisement, and provides the extracted context data to a data model useable to generate predictions of performance of the advertisement when displayed on each of a plurality of webpages, trained based on performance data associated with previous displays of one or more previous advertisements on one or more of the plurality of webpages and context data from the one or more previous advertisements. A webpage is identified that meets expected performance, and a recommendation is provided to a decision platform.

A digital marketing and analytics system is disclosed, comprising a server having a server engine operable to communicate with a predictive analytics module. The predictive analytics module analyzes a plurality of metrics and transmits the plurality of metrics to an aggregation module to aggregate the plurality of metrics from a plurality of advertisement services and determine an advertising-to-sales ratio for a business.

A process operable using a computerized system (300) grades the clarity of a diamond (315, 400) as a function of internal defects within its body (315, 400). The computerized system (300) includes an optical image acquisition device (310), a processor module (320) and an output module (340) operably interconnected together. The process includes the steps of (i) acquiring via an optical image acquisition device (310) a plurality of top view images of a diamond (315, 400); (ii) in a processor module (320), detecting defects within the body of the diamond (315, 400); and (iii) from an output module (340), providing a signal indicative of the clarity grade assigned in (ii).

A method of providing relevant messages to an automotive virtual assistant is provided. The method includes receiving a spoken utterance and corresponding first geolocation information detected by a subsystem of a first automobile, parsing the spoken utterance to determine concepts and storing the concepts in a concept database indexed by the corresponding first geolocation information. The method further includes receiving second geolocation information detected by a subsystem of a second automobile, searching the concept database for an index based on the second geolocation information to find a stored concept of the stored concepts, searching a natural language expression database using the stored concept as an index to find an assistive natural language expression, wherein the assistive natural language expression includes a constituent part, and sending the assistive natural language expression to the second automobile with the stored concept in place of the constituent part.

A digital brand asset system is provided enabling a brand owner to create, distribute, maintain, manage, merchandise and analyze smart brand assets. The system enables distribution and sharing of smart brand assets across the websites. The websites can host webpages containing codes representing the smart brand assets. When a user device retrieves a webpage from one of the websites and renders the webpage, it executes the codes and requests the content of the smart brand assets from a brand asset server. Through the brand asset server, a brand owner can control the content and the presentation of the smart brand asset hosted by the websites, based on various factors such as previous click through rates, aggregated shopper behaviors, geographical locations of the websites or website visitors, categorized types of websites, blacklist of websites.

The present disclosure provides a method and an apparatus for advertisement anti-blocking in the technical field of internet. The method includes receiving a first access request of a terminal for a target webpage, and obtaining webpage content of the target webpage; rewriting uniform resource locators (URLs) at a plurality of levels in the webpage content into corresponding anti-blocking URLs according to a preset encryption algorithm, and returning rewritten webpage content to the terminal; restoring the anti-blocking URLs to the URLs at the plurality of levels according to a preset decryption algorithm, when receiving second access requests of the terminal for the anti-blocking URLs; and obtaining resources pointed to by the URLs at the plurality of levels and returning the resources to the terminal. By using the present disclosure, the cost of advertisement anti-blocking for a website provider can be reduced.

There is provided a method of calculating a set of sequential adjustments, comprising: designating content variations to clusters of target entities that are compliant with defined target entity feature(s) according to a set of decision rule(s), calculating performance outcome(s) based on an analysis of data collected from execution of the decision rule(s), calculating sequential adjustment(s) of the decision rule(s), according to an analysis of a predicted performance outcome calculated based on assigning content variation(s) to respective target entities according to an adjusted set of decision rules, and wherein each sequential adjustment includes alternative decision rule(s) designating content variation(s) to a respective cluster of target entities that are compliant with entity feature(s), and presenting the sequential adjustment(s) including the target entity feature(s) with which the cluster of target entities is compliant, and alternative decision rule(s) including content variation(s) designated to respective clusters of target entities.

Described herein are various embodiments for intelligent advertisement generation and distribution. An embodiment operates by determining website history information about a plurality of consumers and an ad history information about the plurality of consumers. The advertisement is provided for display on a computing device for each consumer of at least a subset of consumers of the plurality of consumers responsive to a first bid opportunity for the advertisement to be displayed. Website actions of the subset of consumers to whom the advertisement was provided for display are tracked. A predictive model that the bid opportunity lead to a conversion is generated based on the website history, ad history, and the tracking of website actions. A price to bid for a second bid opportunity is generated. The generated price to bid is submitted for the second bid opportunity to display the advertisement to a marketplace.

A process and a system are provided to determine how to allocate the available commercial resources for a plurality of brands in a plurality of commercial channels. The use of brand response curves, in addition to commercial response curves, accounts for overlap and redundancy that are present with just the use of commercial response curves. The process uses the brand response curves and optimization technology to determine the allocation of the total commercial budget for each of the brands. The process then uses the commercial response curves to allocate the brand funds within each of the brands.

A portable billboard is presented including a portable media projection subsystem to selectively project media and to supply an enablement signal in response to the media being projected. A location device supplies a geographic location of the media projection subsystem. A verifier receives the enablement signal and the geographic location, and supplies verification information responsive to the media being projected from a stationary location for a predetermined minimum duration of time. A communications subsystem receives verification information and either stores the information for subsequent downloads, or transmits the information to a central controlling server. A targeting subsystem permits an entity to select a target stationary location from a plurality of value weighted target stationary locations. The targeting application typically provides a reward in response to a value of the selected target stationary location.