Embodiments included herein are directed towards a finite state machine based, temporal, path to purchase customer marketing method and system. The method may include generating a plurality of customer focused stimuli, wherein the stimuli include messaging content information, delivery mechanism information, delivery time and frequency information, and message presentation frequency. The method may further include transmitting the plurality of customer focused stimuli to a customer computing device and receiving customer response data in response to the plurality of customer focused stimuli. The method may also include performing response quantization operations on the customer response data within a finite state machine to generate a temporal sequence of personalized customer recommendations.

The present disclosure is directed to generating animated images for presentation by a dynamic keyboard interface. In particular, the methods and systems of the present disclosure can: receive data describing advertisement content, and data describing a first context in which to present the advertisement content; generate data describing a first animated image including at least a portion of the advertisement content; determine a second context in which to present the advertisement content; generate data describing a second animated image including at least a portion of the advertisement content; and communicate, to one or more user devices on which one or more applications are executed, data indicating a plurality of different animated images for presentation by a dynamic keyboard interface in association with the one or more applications, the plurality of different animated images comprising the first animated image and the second animated image.

This disclosure provides systems, methods, services, and platforms for automatically prompting a user of a mobile device to send feedback after a triggering event. This disclosure enables Mobile Network Operators to immediately solicit timely feedback from a mobile user after an interaction with the user. When a business, group, or other entity has an active survey campaign, a survey message comprising one or more response options is automatically sent to a mobile device after a triggering event occurs. Based on the user's selected response option, subsequent, follow-up survey messages can be automatically sent to the mobile device.

The present invention relates to methods, devices, and systems for interactive online advertising that maximize user engagement by incorporating interactive quizzes. The method dynamically generates quizzes based on the user's current content engagement, presenting questions relevant to the content to enhance user interest and engagement. Additionally, sponsored questions are strategically inserted into the quiz, seamlessly blending with the user experience to foster deeper interaction with the advertisement. This approach optimizes user engagement with the advertisement, promoting effective and targeted content delivery while creating an engaging and interactive advertising experience.

Methods, computing systems, and technology for automatically generating media assets and content items are presented. The system can receive data indicating a request for a plurality of media assets that comprise multiple media modalities. Additionally, the system can obtain a media asset profile for a client account associated with the request. Moreover, the system can generate, using a machine-learned media asset generation pipeline, the plurality of media assets based on the media asset profile by instructing a machine-learned asset generation model to generate media assets that align with the media asset preferences. Furthermore, the system can send, based on receiving data indicating selection of one or more of the plurality of media assets, the one or more of the plurality of media assets to a content item generation system for generating content items using the one or more of the plurality of media assets.

Techniques for determining an audience gap for a communication campaign presented herein. The system can obtain data indicating a content item for a communication campaign of a client account. The system can determine, based on the attribute, that the content item is associated with a first group type. The first group type can include a plurality of audience segments. Additionally, the system can determine, using performance data of the communication campaign of the client account, a first performance value of a first audience segment in the plurality of audience segments. Moreover, the system can determine, based on the first performance value transcending a performance threshold value, that the content item has an audience gap associated with the first audience segment. Furthermore, the system can perform an action based on the determination that the content item has the audience gap associated with the first audience segment.

An example system disclosed herein includes programmable circuitry to identify donor adjustment factors and recipient adjustment factors used for correction of media impressions logged by a database proprietor, the donor adjustment factors including first donor adjustment factors associated with a first geographic region and second donor adjustment factors associated with a second geographic region, determine a first reduced donor factor set corresponding to ones of the first donor adjustment factors that satisfy a threshold, determine a second reduced donor factor set corresponding to ones of the second donor adjustment factors that satisfy the threshold, and generate imputation factors based on an aggregation of retained ones of the donor adjustment factors, the retained ones of the donor adjustment factors selected based on the first reduced donor factor set and the second reduced donor factor set, the imputation factors to reduce error in the correction.

A system and method are provided for implementing a uniquely automated reactive ecosystem to provide users/consumers a secure environment in which to engage streaming content in a reportable manner to an advertising component. Communications are established between a user electronic data exchange device and a centralized server that coordinates exchange of query information with a user regarding content of an associated linear television or live stream event. The disclosed systems and methods uniquely adapt data exchange to score a user's attention to data content, including advertising content, and to provide to the user an incentive scheme for attention to the content of portions of the linear television or live stream event.

Methods and Systems for collecting feedback data are disclosed. An Application Programming Interface (API)-based survey feedback dashboard can be prepared for storing survey feedback data for an API-based survey. The API-based survey can be sent to multiple survey taking users using a unique link that can link field information from the survey meta information and the survey structural information of the API-based survey feedback dashboard with the API-based survey.

Methods and apparatus to adaptively gather audience information data are disclosed. The disclosed methods and apparatus monitor system factor(s) and select one or more sensors from a plurality of sensors positioned to gather audience measurement data based on the monitored factor(s). Thus, the disclosed methods and apparatus adapt to the conditions they face by selecting an amount and/or type of audience measurement data they gather.