This disclosure provides methods, systems, services, and platforms for automatically prompting a user of a mobile device to follow an entity on a social media network after a triggering event. This disclosure enables Mobile Network Operators to generate more followers on social media, and, thereby, connect better with potential customers or fans. When a business, group, or other entity has an active social media campaign, a message comprising instructions to launch a browser on a mobile device and navigate to the entity's social media page is sent automatically after a triggering event occurs.

Embodiments of system are disclosed in which selection strategies for a direct marketing campaign that identify consumers from a credit bureau or other consumer database can be planned, tested, and/or refined on a stable subset of the credit database. In some embodiments, once refined, consumer selection criteria may be used to execute the direct marketing campaign on the full consumer/credit database, which is preferably updated approximately twice weekly. In one preferred embodiment, the data for the test database represents a random sampling of approximately 10% of the full database and the sampling is regenerated approximately weekly in order to provide a stable set of data on which campaign developers may test their campaign. For each consumer in the sampling, the environment may allow a client to access and use both attributes calculated by the credit bureau and proprietary attributes and data owned by the client. The system allows for a plurality of clients to use the system substantially simultaneously while protecting the privacy and integrity of the client's proprietary data and results.

Wireless communication access is allocated to a mobile device. Hardware inputs of a mobile device measure an interaction value. The interaction value is converted to a discrete unit of wireless communication access. The mobile device receives access to the discrete unit.

This disclosure provides systems, methods, services, and platforms for prompting a user to respond to an offer on a mobile device. The disclosure enables Mobile Network Operators to create campaigns to target customers who are nearing the limit of their data plans, voice plans, SMS plans, and MMS plans. In some embodiments, the cloud server interacts with a client application to prompt the use of a mobile device to respond to an offer send in a campaign. The disclosure also provides embodiments to check to see if the user has opted out of receiving offers, or if a device can not execute a command, or if a threshold number of offers has already been sent. This disclosure also provides embodiments for authenticating third party account log-in.

Methods and systems for publishing a playlist are disclosed. A user generates or selects a playlist, which is then provided (e.g., uploaded) for publishing. A playlist identifying at least one of one or more tracks and one or more albums is received. The playlist may then be published such that the playlist is viewable by one or more individuals. A user may then purchase one or more tracks/albums identified in the playlist via an online store.

A system for collecting brand awareness and advertising campaign performance results in real-time. Embodiments allow the system to adapt (e.g., machine learning) to target advertisements to users that are most likely to be influenced by exposure to a brand awareness advertising campaign, and present results, in real-time, via a data exchange for an advertiser to monitor performance and benchmark performance against similar campaigns across the industry.

Methods, systems and articles having machine-readable instructions can be implemented to manage advertising content using a computing device, for example, by retrieving a page of content from a network, the retrieved page including at least some advertising content, presenting the retrieved page of content to the user of the computing device, receiving user input via a user interface identifying at least a portion of the presented advertising content to be saved, saving the identified portion of advertising content, receiving user input via the user interface identifying some or all of the saved advertising content to share with another user, and causing the identified saved advertising content to be shared with the other user.

A system and process to create a lookalike model for a target audience to deliver advertisements are disclosed. According to one embodiment, the method comprises selecting survey data from a survey database that relates to an advertisement. A heterogenous treatment effect (HETE) model is trained on the survey data. Persuadable customers are identified from the survey database for the advertisement based on the HETE model. An optimized customer list is generated using personally identifiable information.

A technique for dynamically adjusting a digital advertising campaign during an active campaign flight is discussed. Using feedback from a digital survey over an exposed audience of user populations, brand lift may be calculated on a per ad creative and/or per site basis. User characteristics derived from content consumption patterns may be used to optimize ongoing campaigns and formulate target audiences and target creative formats for new campaigns.

This document presents devices, systems, and their methods of use for content generation, engagement, and distribution by which a user can interact with collected content in a variety of different manners. Generally, a content engagement platform is provided, where the platform may be implemented on one or more computing devices, such as one or more of: a remote server, a desktop computer, a tablet computer, a handheld mobile computing device, for instance, a mobile phone or personal digital assistant, a smart accessory, such as a watch or eyeglasses, and the like. The platform allows a user to annotate and distribute video content.