A first electronic message being widely disseminated can be identified. First content of the first electronic message can be analyzed and a determination can be made as to whether the first content satisfies at least a first criterion. Responsive to determining that the first content satisfies at least the first criterion, a second electronic message including second content can be automatically generated. Communication of the second electronic message to a first set of people can be initiated, and responses by the first set of people to the second electronic message can be monitored. A determination can be made as to whether the responses satisfy at least a second criterion. Responsive to determining that the responses satisfy at least the second criterion, the second electronic message can be communicated to at least a second set of people.

In one embodiment, a method and computer program product of distributing advertisement for increasing click-thru-rate is provided. The method comprises establishing communication between at least one user computing device and at least one website through a network, and displaying an ad to a user through the website. The user is then requested to participate in at least one event by way of the ad. After the user clicks on the ad, the user then travels to an advertiser's website or the advertiser's website is displayed to the user. After which, the most current total of the results of the event are displayed to the user in real time.

A method includes receiving data indicative of content to be published by a publisher and generating output text data based on comparing text data output by different text recognition operations on the received data. Another method includes extracting one or more text items and one or more images from the received data, determining that the content is associated with a first entity, and generating a directory webpage that includes the one or more text items and the one or more images. The directory webpage is associated with the first entity and is hosted in a subdomain of a domain associated with the publisher. A particular text item of the one or more text items, a particular image of the one or more images, or both, is associated with offer information.

A system and methods are disclosed that enable advertisers, publishers, and consumers to interact to provide well-targeted advertisement impressions, while preserving consumer privacy. Particularly, the system and methods enable accurate and reliable targeting of advertisements without the need for privacy-invasive tracking and collection of consumer information by advertisers or publishers. Instead, the consumer retains complete control of his or her own private information, even while that private information is used for programmatic targeting of advertisements. The system and methods disclosed herein advantageously utilize blockchain as a tool for arbitrating data, which accounts for and helps to eliminate fraud, costly arbitrage, and brand safety concerns by providing the programmatic advertising ecosystem with trust, permanence, transparency, and auditability.

A system and methods are disclosed that enable advertisers, publishers, and consumers to interact to provide well-targeted advertisement impressions, while preserving consumer privacy. Particularly, the system and methods enable accurate and reliable targeting of advertisements without the need for privacy-invasive tracking and collection of consumer information by advertisers or publishers. Instead, the consumer retains complete control of his or her own private information, even while that private information is used for programmatic targeting of advertisements. The system and methods disclosed herein advantageously utilize blockchain as a tool for arbitrating data, which accounts for and helps to eliminate fraud, costly arbitrage, and brand safety concerns by providing the programmatic advertising ecosystem with trust, permanence, transparency, and auditability.

A mechanism by which a secure, privacy preserving query system may be constructed from blockchain technology is disclosed. This system operates on the local differential privacy model through random responses using a private weighted coin protocol. The system specified allows for the ejection of malicious and/or non-interactive participants, minimizes blockchain storage size, and provides a mechanism for forward secrecy. The system specification uses a distributed random beacon to provide a public source of randomness. This randomness is utilized to perform random subset selection from a publicly known list of participating entities. The system uses a homomorphic self-tallying voting protocol under homomorphic encryption to further ensure participant privacy.

Methods and systems for reporting mobile application conversions are provided. The methods and systems described herein enable a producer of a mobile app to facilitate the transmission of action notifications to a plurality of mobile advertising networks through the transmission of a single action notification to an action reporting system. The action reporting system, in turn, translates the action notification, into one or more distinct action notifications recognizable and executable by one or more respective advertising networks which an app producer has previously identified as recipients of action notifications.

Provided is a method for correlating individual action information with media content distribution, the method including obtaining data related to a presence of an external terminal relative to an output device providing media content, obtaining identifying information of a user associated with the detected external terminal, and storing, in a memory, data received from another party which indicates an action of the user at a virtual or physical location associated with a product or service presented in the provided media content.

A system can access data about items for a store and generate a plan for configuring the store based on the accessed data. The system can further provide, for example, information for configuring reconfigurable shelving units so as to produce the layout of the store according to the plan.

A computer-implemented method for routing a call from an electronic device to a target organization. The method is executed by a server coupled to a user profile database, a digital content display, a content item database, and a telephone number repository hosting a default telephone number and a pool of unique numbers. The method comprises receiving an indication of a user identifier associated with the user and determining whether the user profile database comprises data for generating a call enrichment data packet. In response to availability of the data generating the customized digital content item, routing the call to the default telephone number and including the call enrichment data packet. In response to non-availability of data for generating the call enrichment data packet, generating the customized digital content item comprising an indication of an available unique number and routing to an available unique number.