By transmitting shopping support selection screen information for displaying a shopping support selection screen to a client terminal, the shopping support selection screen that preferentially displays a shopping method using “shopping agency service” and “shopping list” is displayed on the client terminal. When “shopping agency service” is selected, a shopping agency process is performed, and when “shopping list” is selected, a shopping list process is performed.

Methods, systems, and apparatus, including computer programs encoded on computer storage media, for broadcasting audio. In one aspect, the method includes receiving, from a server by a smart broadcasting device associated with a service client, an audio broadcast instruction; in response to receiving the audio broadcast instruction, downloading an audio file corresponding to the audio broadcast instruction, wherein the audio file comprises a marketing content related to services provided by the server to the service client associated with the smart broadcasting device; and broadcasting, by the smart broadcasting device, the audio file by using a speaker of the smart broadcasting device.

A system and method for directed marketing that allows the user to designate desired parameters and analyze data to increase sales on an individual store level. The directed marketing system features machine learning to optimize sales.

Disclosed herein are a method and system that utilize a programmed content predictor to dynamically select electronic publishing content. In particular, the content predictor applies a selection model to select content for one or more selected webpages presented during an electronic transaction. The selection model utilizes a set of one or more machine learning models to select content based on calculated quality scores. The nature of the quality scores determined by the quality score model depend on the particular application. The predictor generates and populates a permutation quality table based on a set of selected content items and page variant, wherein the page variant defines locations of content positions within a webpage. The predictor then consumes the selection model to select a best permutation of content item-content position combinations to be returned for display on a webpage.

A system and method for creation, distribution and tracking of advertising via electronic networks, enabling creation of advertisements using licensed third party content and placement of said ads at desired network locations, utilizing an auction of ad spaces based on bids placed by advertisers to have their ads displayed at such locations. When a network user/ad viewer requests an ad by clicking or other action, an auction algorithm executes to select the ad to be displayed from those that bid for display at such ad space location and then the ad is composed and delivered to the ad space location by accessing a relational database storing commands that retrieve, assemble and dispatch the licensed ad content. Usage and display of licensed content on designated ad space is tracked to enable cost-er-use charging for both use of licensed content and ad display at the designated ad space.

A method and an information processing apparatus for classifying subject matter of content in a webpage are described. The method comprises receiving a webpage, extracting content from the webpage and identifying keywords from the extracted content. The keywords are identified based on keywords contained in a taxonomy stored by the information processing apparatus that associates the keywords with categories of subject matter. The information processing apparatus assigns an importance score to the keywords identified from the extracted content. Context scores associated with categories or subcategories of subject matter within the taxonomy are calculated based on the importance scores of the identified keywords. The content is classified as being associated with the category of subject matter based on the context scores.

A method and system for conducting an online payment transaction through a point of sale device. The method includes receiving input from a user selecting an item for purchase through the point of sale device; calculating a total purchase amount for the item in response to a request from the user to purchase the item; and sending payment authorization for the total purchase amount from the point of sale device to a payment entity, in which the payment authorization is sent to the payment entity via a mobile communication device of the user. The method further includes receiving a result of the payment authorization from the payment entity through the mobile communication device; and completing the payment transaction based on the result of the payment authorization.

Interactions between a room in the Metaverse and a spider visiting the room are described. When the spider views a VR scene, it is made by the room at the FoV of the spider. The room inserts an ad. If the spider removes the ad, the room detects this and refuses the spider future visits. In VR, there is a balance of power between the room and a spider.

This application relates to apparatus and methods for automatically determining and providing, for a given anchor item, a ranking of items. The ranking may include sponsored items. In some examples, a computing device receives a request for items for an anchor item. The computing device determines a relevancy of a plurality of recommended items and sponsored items. The computing device also determines a cost value for the sponsored items. The computing device determines ranking values for the plurality of recommended items and sponsored items based on the relevancy values and the cost values, and ranks the items based on the ranking values. In some examples, the computing device updates the final item ranking based on the application of one or more rules. The computing device transmits the final item ranking to a web server. The web server displays advertisements for the items in ranked order.

A system and method for creation, distribution and tracking of advertising via electronic networks, enabling creation of advertisements using licensed third-party content and placement of the ads at desired network locations, utilizing an auction of ad spaces based on bids placed by advertisers to have their ads displayed at such locations. When a network user/ad viewer requests an ad by clicking or other action, an auction algorithm executes to select the ad to be displayed from those that bid for display at such ad space location and then the ad is composed and delivered to the ad space location by accessing a relational database storing commands that retrieve, assemble and dispatch the licensed ad content. Usage and display of licensed content on designated ad space is tracked to enable cost-per-use charging for both use of licensed content and ad display at the designated ad space.