A method, apparatus, and computer program product are disclosed to provide improved use and generation of promotion vouchers. The method may include receiving an indication of redemption for a particular promotion voucher, determining a promotion type associated with the particular promotion voucher, and presenting an e-commerce interface for redemption of the promotion voucher for at least one promotion, wherein the at least one promotion is of the determined promotion type. Apparatuses and computer readable media are also provided.

A system and method including a downloadable application which forces to view targeted advertisements on their mobile device in order to gain access to use of the mobile device. The ads appear on a lock screen of the mobile device upon powering up or waking up of the mobile device. The user can take one of several actions with respect to the displayed ad and upon such action screen is unlocked and the user is provided with full function of the mobile device. The user can be incented for each action through the accumulation of points which can be used towards paying the user's phone bill or for receiving another reward.

Systems and methods for implementing point of advertising purchasing include using mass media publications configured for or containing service, product or vendor transmittable signals, such as from radio frequency identification tags. In a preferred arrangement, a consumer perceiving an advertisement of the mass media publication may activate a reader in a portable communications device, such as a smart mobile or cellular phone, to receive information from the radio frequency signal associated with the advertisement to identify a vendor, product or service associated with the radio frequency identification. The smart mobile phone or communications device of the consumer may communicate with a system of a vendor across a network to order a product or product information from a system of the vendor over the network by using the information from the radio frequency identification.

A system and method for assessing personal preferences and interests of end-users by engaging one or more end-users in a game in which the end-user may be given a chance to win a product item from a collection of product items selected by the end-user.

Example methods, apparatuses, and systems are presented that allows a user to make a secure purchase online, directly through accessing an online advertisement and without being redirected to multiple, cumbersome webpages to process different pieces of information to complete the transaction, while still leveraging existing e-commerce entities, such as existing payment platforms and existing ad/content networks. The present system includes a commerce ads engine (CA engine) that interfaces with the user through an app associated with the CA engine, a tokenization platform for authentication of the user, and a merchant providing relevant offer and check out information about a product being advertised in an online ad. The present system integrates new information embedded into online advertisements that interfaces with the CA engine and allows for the user to reliably provide authentication while purchasing the desired product, and without accessing or being redirected to multiple websites as is conventionally done.

The present disclosure is directed toward systems, methods, and computer readable media for training and utilizing an item-level importance sampling model to evaluate and execute digital content selection policies. For example, systems described herein include training and utilizing an item-level importance sampling model that accurately and efficiently predicts a performance value that indicates a probability that a target user will interact with ranked lists of digital content items provided in accordance with a target digital content selection policy. Specifically, systems described herein can perform an offline evaluation of a target policy in light of historical user interactions corresponding to a training digital content selection policy to determine item-level importance weights that account for differences in digital content item distributions between the training policy and the target policy. In addition, the systems described herein can apply the item-level importance weights to training data to train item-level importance sampling model.

The present invention provides a method for displaying an ad file within a social media platform to provide the user with a more intuitive and tailored way to conduct transactions from within a within a social media platform browser. A dedicated transactional resource is used to complete all the intermediate steps relating to the required transaction from within application libraries within an e-commerce platform. In preferred embodiments, social media platform browser is configured to deploy an ad file from a server or other content delivery network (CDN). The social media platform browser is further configured to be redirected to a location defined by a transaction URL associated with an interaction element displayed within the social media platform browser. The content owner can upload the ad files to a server or other CDN via a dashboard/user interface. The dedicated transactional resource can be configured to enable the desired functionality to be achieved.

Disclosed are methods, systems, and non-transitory computer-readable medium for mobile browser code testing. For instance, the method may include monitoring, using a mobile application, a user interaction with the mobile application to detect a mobile browser being launched; responsive to detecting the mobile browser being launched, launching, using the mobile application, a browser user interface within the mobile application and monitoring a mobile browser session to detect a user accessing a website from a plurality of websites; responsive to detecting the user accessing the website, injecting, using the mobile application, a script into a current web page of the website in the mobile browser; testing, using the mobile browser, codes using the script in the current web page; and updating, using the mobile application, the browser user interface with a result of testing.

An ad in a movie can be a static ad having a position in the movie that cannot be moved, or a dynamic ad having a position in the movie that can be changed. When a viewer wishes to skip a portion of the movie containing the ad, the playback system determines whether the ad is static or dynamic. If the ad is static, only the portion of the movie preceding the static ad can be skipped; the ad is unskippable. This technique is referred to as “bounceback” since the end of the skip bounces back to the start of the static ad. If the ad is dynamic, it is moved to after the end of the skip. This technique is referred to as “slip-ad” since the ad slips to later in the movie. When a movie has multiple ads, some can be static and some can be dynamic.

Systems, apparatuses, and methods are described for determining a consumer's engagement with a brand of the business by tracking the consumer's activities in multiple platforms, such as social media platforms, content platforms, gaming platforms, other retailers, streaming video providers, service providers, etc. Method are described for probabilistically granting users variations of items that are otherwise being acquired. The granting may be random, but probabilities may be boosted based on the consumer's activities in the platforms.