A system can associate interests and responsibilities that correspond to a user account with a tag, based on search data originated by the user account. The system can determine content to send to the user account based on the tag. The system can determine that an offering is first offered after sending the content to the user account. The system can determine that the user account has purchased the offering. The system can determine that a portion of a commission associated with the user account purchasing the offering is credited to sending the content to the user account based on the tag. The system can store an indication that the portion of the commission associated with the user account purchasing the offering is credited to sending the content to the user account based on the tag.

Techniques for providing items recommendations based on a state of a merchant device are described. For example, a determination of whether or not a merchant device is in an online mode or an offline mode may be made. When it is determined that the merchant device is in the online mode, a recommendation that is received for the current transaction may be presented. When it is determined that the merchant device is in the offline mode, a recommendation that is previously received may be presented. In other examples, other types of recommendations may be presented.

Embodiments of the present invention relate to systems, methods, processes, computer program code, and means for employing the wireless or near field communication (NFC) functionality of mobile devices and payment terminals for use in payment, loyalty, and offer and coupon transactions.

Techniques for customized deployment of offers are provided. Customized offers are packaged into a description, a presentation, and offer evaluation execution logic and deployed to an enterprise system. Portions of the package's execution logic have access to some resources of the enterprise system. Once the customized offers are deployed, they can be pushed or pulled to point-of-sale devices for redemption processing during transactions with consumers.

A method, which comprises determining a logical identifier used for communication over a network portion managed by a service provider and transmitting to a computing apparatus adapted to effect online transactions involving a payer and a payee an indication of the service provider having agreed to act as the payer for at least one online transaction requested by a requesting device that uses the logical identifier. Also, a method, which comprises determining a logical identifier used to identify a device during a request for an online transaction; identifying, based on the logical identifier, a third party that has agreed to act as a payer for the online transaction; providing a user of the device with an opportunity to confirm the third party as the payer for the online transaction; and completing the online transaction based on input from the user.

Systems and methods allowing for a customer to initiate a fuel purchase transaction utilizing a mobile device are described. The customer may further be presented with advertisements on his mobile device and/or be provided with the opportunity to purchase additional items for inclusion on his fuel transaction. In some embodiments, the customer may pay for his transaction using mobile wallet information or other information associated with the mobile device. Alternatively, in some embodiments, the customer may pay for his transaction using input means of the fuel pump.

The disclosure provides for electronic commerce using streaming media. (1) E-commerce opportunities are combined with incentives (e.g., random, pseudo-random, skill-based, or responsive to aggregate buying) for participation by recipients, enhancing the likelihood of responses from recipients and the value of distribution of the promotional information. (2) Techniques are applied to a server associated with e-commerce opportunities, to avoid unduly burdening that server. An applet may conduct the interactive process with the recipient and present results to the server, implement the incentives, conduct e-commerce transactions with the recipient, and select one or more recipients for an incentive reward. (3) The promotional material is associated with elements of the streaming media being presented, such as an actor or object. Presentation of promotional material at a device can be responsive to information about the recipient, gleaned from, for example: demographic information, preferences, fuzzy searching, or collaborative filtering.

Systems and methods are described herein for analyzing messages and other information provided in relation to a web communication, a mobile application communication session, a phone communication, or another type of communication. For example, a system and method are provided for initiating a text message communication session between an agent and a user. A two-way communication session may be facilitated between the user and the agent. A mobile telephone number disclosed by the user during the two-way communication session may be detected, and a text message communication session between the user and the agent may be initiated if a mobile telephone number was detected. Availability status associated with a provider of items or services may also be analyzed to determine an agent for communicating with the user.

Described herein are methods and systems for generating interaction-based keywords for sponsored products using search query information. A client device executes a browser application to render one or more webpages of a website. A server receives one or more search keywords from a webpage displayed on the client device and determines a user interaction initiated at the client computing device with a product displayed in a first set of search results containing one or more products. The server associates at least one of the search keywords with the products based upon the user interaction, and determines sponsored products for display based upon the association between the search keywords and the products.

An advertisement, including a description of a promotion and a link, are included in a shipment of a sales item to a buyer from an online shopping site. The promotion is crafted to entice the buyer to respond to the link and trigger a further shopping opportunity based on the initial purchase. Upon responding to the link, the buyer is presented with a further promotion that includes the most recent consideration of buying incentives which are based on knowledge of selling considerations such as inventory and the marketplace that a seller may use to generate enticing content in the promotion. The seller may also take advantage of knowledge about the shopping and purchasing history of the buyer at the online shopping site in tailoring the promotion.