Electronic correspondence that includes one or more promotions may be generated for presenting to a consumer. In order to determine whether to present the electronic correspondence to the consumer, the promotions included in the electronic correspondences may be analyzed in terms of a probability the consumer will accept the promotions, a relevance level between the promotions and attributes of the consumer, a relevance level between the promotions and the consumer, a relevance level between the promotions and a set of goals or rules, among other similar terms. After the analysis, a determination may be made whether to send the electronic correspondence to the consumer. Similarly, the analysis may compare multiple electronic correspondences, and determine, based on the comparison, which of the multiple electronic correspondences to send to the consumer.

A social media contents proceeding method adapted to be executed on a computing device connected to the Internet, wherein the method comprises the steps of: providing a user interface on the computing device for receiving one or more criteria, which comprises one or more of age, gender, theme, number of followers, engagement rate, related to a social market media campaign with a predefined online handle; connecting to a database management system for compiling a set of online identities on social media websites matching one or more criteria; retrieving social media contents from one or more social media websites associated with the online handle and the online identities, and calculating a total amount of social media contents associated with each of the online identities with the online handle.

A processing system uses a set of rules that identify a set of keywords and stores a set of creative images associated with the keywords. The processing system identifies metrics for the social media that includes the keywords and displays the creative images associated with the keywords with the largest social media metrics. The set of rules may include promotions to display with the creative content and filters that determine what social media to use to generate the metrics. No manual curation of content is necessary. The processing system saves time and effort as well as taps into real time consumer trends.

Systems and methods including one or more processing modules and one or more non-transitory storage modules storing computing instructions configured to run on the one or more processing modules and perform acts of creating a unique identification (UID) for an online advertisement for an item available for sale from an online retailer, publishing the online advertisement with the UID for the item in an online medium of the online retailer, receiving a user selection of the online advertisement with the UID, coordinating displaying a landing webpage for the item from the online retailer on an interface of the user electronic device, recording the user selection of the online advertisement with the UID in an event log, and extracting the UID from the event log to track clicks of the online advertisement when published.

A content delivery system adjusts bids across publishing channels to account for historical ratios that content was targeted to a content item's audience. A content campaign for users of a content delivery system is devised for two or more sponsored content providers. Targeting criteria for the content item is used to define an audience for the content item, and a sample group from that audience is chosen. The ratio of content impressions among the content providers is identified for the sample group among prior content presentations to these users. For the content item, based on the current ratio of presenting content across a secondary publishing channel and a benchmark publishing channel, a channel control factor is adjusted for the secondary publishing channel based on a numerical comparison of these two ratios. This adjusted channel control factor adjusts the bid price per impression for displaying content by the content campaign.

A system and computer-implemented method for operating a fantasy league including: fantasy player information including performance history of one or more real-world athletes selected as fantasy players is stored. Sponsorship information associated with the fantasy player is stored on at least one of an individual or team basis. An operational request from a fantasy client device is received. An association between the operational request and the fantasy player is determined. An operational result is determined. At least one item of sponsorship information is associated with the operational result. The operational result and the sponsorship information are transmitted. An alert window is displayed at the fantasy client device including the sponsorship information.

[Object] To provide an information processing apparatus, an information processing method, and a program that can present an index to success of a policy for guiding a customer's continuing state to a targeted state. [Solution] The information processing apparatus includes an output unit configured to output an index to success of a policy that guides a customer to a targeted state, the index being calculated on a basis of past information indicating a change in a continuing state of the customer and past information indicating whether or not the policy that guides the customer who has been changed to the targeted state has been implemented.

A method, which comprises determining a logical identifier used for communication over a network portion managed by a service provider and transmitting to a computing apparatus adapted to effect online transactions involving a payer and a payee an indication of the service provider having agreed to act as the payer for at least one online transaction requested by a requesting device that uses the logical identifier. Also, a method, which comprises determining a logical identifier used to identify a device during a request for an online transaction; identifying, based on the logical identifier, a third party that has agreed to act as a payer for the online transaction; providing a user of the device with an opportunity to confirm the third party as the payer for the online transaction; and completing the online transaction based on input from the user.

The systems and methods may be used to recommend an item to a consumer. The methods may comprise determining, based on a collaborative filtering algorithm, a consumer relevance value associated with an item, and transmitting, based on the consumer relevance value, information associated with the item to a consumer. The method may further comprise generating a ranked list of items based upon a plurality of consumer relevance values, transmitting a ranked list of items to a consumer, and/or re-ranking a ranked list of items based upon a merchant goal.

The example embodiments are directed to a system and method for generating a service contract renewal propensity, and taking action based on the determined propensity. In one example, the method includes generating a service contract renewal propensity model for an asset based on historical service contract information associated with the asset, determining a propensity of a consumer of the asset to renew a service contract between the consumer and a service provider, wherein the determining includes processing the service contract renewal propensity model based on input asset information and input consumer information associated with the service contract, determining at least one reminder operation to be performed, from among a plurality of reminder operations, based on the determined propensity of the consumer to renew the service contract, and outputting information about the determined at least one reminder operation to be performed for display on a display device.