A computer-based method and system are disclosed to facilitate communicating with a visitor to a web-based information resource (e.g., a website or the like), particularly with advertising units directed toward that person after the person's visit to the web-based information resource is over. The method includes: tracking the person's activities on the web-based information resource, receiving instructions from an agent associated with the web-based information resource to communicate with the person whose activities have been tracked, creating the advertising unit with a communication to the person based on the agent's instructions, and causing the advertising unit to be displayed at the same or another web-based information resources, if it support advertising, for example, when that person visits that same or other web-based information resource.

A backpack having a modifiable display. The backpack may include an active element arranged on an outer surface of the backpack, a power supply arranged on the backpack, and a controller arranged on the backpack and in electrical communication with the power supply and the active element. In some embodiments, the active element may include one or more drivers. The one or more drivers may be coated in a sealant, such as a rubber sealant. The active element may be a flexible display configured to display, such as an LED, LCD, OLED, AM-OLED, or EPD display. In some embodiments, the backpack may be part of a self-expression kit, and the modifiable display may be removable and configured for coupling to other surfaces. In some embodiments, the backpack may be part of an advertising network having a plurality of wearable articles and a digital marketplace for advertising opportunities.

A system and method is provided for determining when an electronic correspondence is reviewed by a consumer, and referencing this information when generating a subsequent electronic correspondence. The information may be used to determine when to send the subsequent electronic correspondence to the consumer. For example, the subsequent correspondence may be sent at the same time of day as when the consumer is determined to have previously reviewed an electronic correspondence. The information may also be used to determine what to include in the subsequent electronic correspondence. For example, time-sensitive promotions that are selected based on the information identifying the previous time at which the consumer reviewed a previous electronic correspondence, may be included in the subsequent electronic correspondence.

A computer system for providing digital advertiser referrals comprising a third party referral provider operable to maintain a store of digital referral objects, each digital referral object associated with an advertiser for referral to a consumer. The third party referral provider being further operable to engage with a consumer while the consumer is accessing digital content on a publisher site subscribing to the third party referral provider by way of a computer presentation interface, such that once the consumer has engaged with the third party referral provider, the third party referral provider is operable to refer one or more of the advertisers to the consumer through presentation of an associated digital referral object on the presentation interface.

A system and method for distributing reminder information in an electronic network includes an information service that is configured to provide information distribution services through said information distribution network. User devices are provided for device users to communicate with the information service for receiving the information distribution services. A transport structure communicates with network entities in the information distribution network for collecting appropriate types of metadata. A transport server then performs a metadata analysis procedure upon the various types of metadata to responsively generate the reminder information.

An information objects is defined that is representative of a real-world entity (e.g., a product or a service). The information object may be stored in a data store. The information object has an associated owner. A communication channel is associated with the information object that is configurable to route communications to a manager assigned to the information object. A party is enabled to obtain management of the information object for a time period. The communication channel is configured to route to the party requests that are made by interacting with the information object during the time period. A plurality of users is enabled to interact with the information object during the time period to input requests to the party over the communication channel.

A system for providing real-time targeted advertising based on one or more categorical identifiers, the system comprising a social networking platform requiring users to create user profiles, one or more computing platforms capable of storing a cookie, said cookie used to track a user's navigation on the social networking platform, an incentivized data collection technique comprising of a plurality of incentivized activities executed through the social networking platform, said incentivized activities for obtaining demographic information and interest information from users, means for assigning one or more first unique identifiers to a user based on the demographic and interest information obtained from said user, and a module operating on the social networking platform, said module for allowing advertisers to preassign to one or more ads one or more second unique identifiers applicable to the advertisers' targeted users, said module matching the one or more second unique identifiers of the ads to the one or more first categorical identifiers in real-time as the one or more first categorical identifiers are assigned to a user, said module immediately displaying said ads to the matched users.

A system and method are disclosed for providing a promotion associated with a transaction account. Target viewer information associated with at least one person targeted to receive an ad is identified. In accordance with the target viewer information and the ad, a probability of the at least one person to accept the promotion is determined. Promotion information associated with the promotion is selected as a function of the determined probability, and the promotion information is transmitted to a computing device associated with the at least one person. An acceptance of the promotion is received from the computing device associated with the at least one person, and processed to associate the promotion with the transaction account.

An optimized fact checking system analyzes and determines the factual accuracy of information and/or characterizes the information by comparing the information with source information. The optimized fact checking system automatically monitors information, processes the information, fact checks the information in an optimized manner and/or provides a status of the information. In some embodiments, the optimized fact checking system generates, aggregates, and/or summarizes content.

Various systems and associated methods for tracking activities related to an event, such as audio communications, chats, text messages, completion of forms, and other user interactions. The process generates at least one identifier, distributes the identifier(s) to at least one system, and uses the identifier(s) to associate interactions with network-based content across different entities, whereby at least one interaction can be anonymous. The method involves receiving a request sent to a database stored on a computer readable medium in response to online activity and any collected or known user information, creating a record thereof in response to the request, generating an identifier associated therewith, generating a code corresponding thereto, and using the identifier to associate activities related to an event and user information. The association happens through remote communication with a system that interacts with the event.