A method for billboards in a data management platform (DMP) includes: receiving an indication from a user during an interaction between the user and an agent that the user would like to hear an offer; determining at least one offer to play to the customer; determining statistics regarding at least one of the characteristics, features, or aspects of the at least one offer that customers have indicated as liking or have acted on; determining measurements for KPIs regarding at least one of the interaction or the at least one offer, and other metrics; generating one or more billboards using the statistics and the measurements; and announcing the one or more billboards to one or more of clients, contact centers, or customers. The billboards comprise at least one of the characteristics, features, or aspects of the at least one offer that customers have indicated as liking or have acted on.

A method for billboards in a data management platform (DMP) includes: receiving an indication from a user during an interaction between the user and an agent that the user would like to hear an offer; determining at least one offer to play to the customer; determining statistics regarding at least one of the characteristics, features, or aspects of the at least one offer that customers have indicated as liking or have acted on; determining measurements for KPIs regarding at least one of the interaction or the at least one offer, and other metrics; generating one or more billboards using the statistics and the measurements; and announcing the one or more billboards to one or more of clients, contact centers, or customers. The billboards comprise at least one of the characteristics, features, or aspects of the at least one offer that customers have indicated as liking or have acted on.

Systems and methods of managing and communicating privacy and marketing preferences are described. In particular, a system for managing and communicating comprises a central user preference center that is configured to store at least one privacy and marketing preference dataset of a user in association with account information identifying an account of the user. The central preference center is configured to publish at least one privacy and marketing preference dataset of a user to at least one entity preference center, and the at least one entity preference center is configured to communicate the user's entity preference center privacy and marketing preference dataset to the central user preference center.

An ad is placed in a movie, by analyzing inherent characteristics of the movie, analyzing viewed characteristics of the movie, analyzing viewer characteristics of a viewer of the movie, obtaining advertiser preferences for placement of the ad in the movie, determining costs of placing the ad in the movie based on the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics and the advertiser preferences, and placing the ad in the movie in accordance with the inherent characteristics of the movie, the viewed characteristics of the movie, the viewer characteristics, the advertiser preferences and the determined costs.

Methods and apparatus to provide an electronic agent are disclosed. An example apparatus includes a media receiver to receive media to present via a display device. A media monitor is to determine an identity of the media. A keyword handler is to, in response to identity of the media, retrieve a list including a keyword associated with the identified media. The keyword handler is to access a first database using the keyword to retrieve an advertisement associated with the keyword. An agent generator is to present an interactive electronic agent on the display device to present the advertisement. The presentation of the interactive electronic agent including presentation of spoken audio corresponding to text presented on the display device.

A system that incorporates teachings of the present disclosure may include, for example, receiving location information associated with a mobile communication device, determining a first location of the mobile communication device based on the location information, selecting a first camera from a group of cameras based on the determined first location, receiving at least one first image from the selected first camera that captures at least a portion of the first location, performing image recognition on at least one second image to identify a user associated with the mobile communication device, selecting another camera from the group of cameras based on a determined position of the identified user, and receiving at least another image from the selected other camera. Other embodiments are disclosed.

A method is provided for preventing delivery of advertising content server device to a client device, where an advertising blocker monitors attempts of the client device to establish a connection to the server device, in the event of a detected attempt to establish a connection, determines if the WebSocket protocol is used for the attempt to establish a connection, if the WebSocket protocol is used for the attempt to establish a connection, checks, for the URI of the attempt to establish a connection, and if the URI may be used to establish a connection, and if the result of the check is that the URI may not be used to establish a connection, ends the attempt to establish a connection. Also provided is a client device for displaying electronic documents, wherein the client device has an advertising blocker designed to implement the method described.

A system and method for providing personalized recommendations or promotional information to consumers based upon a recommendation algorithm selected from a number of recommendation algorithms, by matching personal contextual information of each consumer to detailed contexts in which each recommendation algorithm exhibits optimal performance with regard to particular business performance measures.

A system comprising a computer-readable storage medium storing at least one program, and a computer-implemented method for providing text message alerts. A telephony interface module receives an alert enrollment request from a client device. The alert enrollment request is received through a first type of communication channel. The alert enrollment request includes a protocol specific portion that includes a communication endpoint identifier assigned to the client device. A data database management module links the communication endpoint identifier to an opt-in record. A text message interface module communicates, based on the client device identifier being linked to the opt-in record, an alert to the client device through a second type of communication channel. The alert is addressed to the client device based on the communication endpoint identifier linked to the opt-in record.

Methods, apparatus, and computer program products are disclosed for providing an impression to a consumer based on consumer preferences for future promotions. The methods include accessing consumer preferences for future promotions that specify at least one promotion request relating to a provider or a promotion category, and one or more promotion qualities, analyzing a plurality of promotions to identify those that satisfy the consumer preferences, and providing an impression to the consumer indicating the availability of the identified promotions. In embodiments, the methods can be used to identify promotions that are combinable with additional promotions offered by the same provider. Corresponding apparatus and computer program products are also provided.