Disclosed are methods and systems of communicating signals among promoter, audience, promotion operator by way of wireless signaling and mobile messaging. The methods can be used in, but not limited to, mobile messaging, TV promotion, digital out-of-home promotion, storefront promotion, location specific promotion or announcement and others. The advantage of this method is that the messaging or promotion or announcement is not in broadcast mode. It can be targeted to a choice of specific type of Audience through their mobile devices.

A system and an associated method for responding to a user's voice inquiry are disclosed. The system accepts the voice inquiry and obtains personal data regarding the user. The system then identifies potential subjects of interest in the voice inquiry from media content currently provided to the user through a device which has captured the voice inquiry, media content present in or capturing the user's surroundings, or media content previously provided to the user as responses to previous voice inquiries by the user. Next, the system determines at least one subject of interest based on at least one of the personal data and the user's previous voice inquiries. The system then presents a response related to the determined subject of interest to the user's voice inquiry.

In some examples, a system receives a request for digital content that is responsive to a capture of an image of a mark, receives information relating to a captured image of a user, and in response to the request, identifies, from a plurality of different digital content items associated with the mark, a first digital content item, the first digital content item identified responsive to a characteristic of the user determined based on the captured image of the user, and the plurality of digital content items associated with respective different characteristics of users. The system communicates the identified first digital content item to output, by an output device, information based on the identified first digital content item.

A system and a method are provided for facilitating a transaction. The method may include: obtaining information that relates to a user's intention with respect to a desired experience; determining user benefits that apply to proposed transactions that relate to the desired experience with merchants; providing information that relates to the proposed user benefits to the user; and providing, to the user, an instrument that is configured to facilitate a performance of the proposed transactions.

Methods, apparatus, and computer program products are disclosed for providing an impression to a consumer based on consumer preferences for future promotions. The methods include accessing consumer preferences for future promotions that specify at least one promotion request relating to a provider or a promotion category, and one or more promotion qualities, analyzing a plurality of promotions to identify those that satisfy the consumer preferences, and providing an impression to the consumer indicating the availability of the identified promotions. In embodiments, the methods can be used to identify promotions that are combinable with additional promotions offered by the same provider. Corresponding apparatus and computer program products are also provided.

The subject matter of this specification can be embodied in, among other things, a method that receives at a server a first request to rebroadcast a first sponsored content item that was displayed on the social network to the first user to a second user. A second request to display at least one sponsored content item to the second user when the second user accesses an electronic document associated with the social network is received at the server. The first sponsored content item is retrieved for rebroadcast from one or more sponsored content items indicated for rebroadcast to the second user. The first sponsored content item is output to the second user of the social network in response to the second request to display and without requiring the second user to select the first sponsored content item for display.

The present invention provides a social networking platform offering various services, such as, facilitating aggregation and management of a user's interaction on one or more social networking platforms, offering enhanced control over the level of privacy associated with the flow of user data, offering tools to customize the user's exposure to advertisement-related content on the social networking platform(s), integrating features to control aspects of how data/content is presented to and visualized by the user, empowering the user to multicast direct messages to other users without the other users having to meet certain constraints, empowering the user to create and/or join a group based on messaging threads, and the like. One or more of these enhanced services/features are associated with a powerful framework of authentication/permission model for access control.

A system and method for receiving a promotional sample product, which can enable an advertiser to check whether a sample product, provided by the advertiser, is accurately delivered to a customer, thereby securing the reliability of means for seeking exposure advertisement by providing samples, and maximizing the promotion effects. A system for receiving a promotional sample product includes: a sample receiving relay server; an advertiser terminal; a customer terminal; and a sample processing terminal. The sample receipt app generates only one authentication key per customer ID in order to prevent duplicated samples from being provided for one customer ID.

An advertising platform server proposed in the present specification may comprise: a storage unit for strong a user's advertisement preference information and advertising information; a communication unit for receiving an e-mail transmitted by an advertiser server, and transmitting advertising information to a user terminal; and a control unit for generating the advertising information on the basis of an image extracted through analysis of the e-mail and storing the generated advertising information in the storage unit, and transmitting the advertising information through the communication unit to the user terminal when the advertising information is determined to be suitable for the user's advertisement preference information, wherein the user's advertisement preference information includes advertiser list information that the user has agreed to receive.

Embodiments herein describe a reverse auction application which can collect and display bids for a product or service to a user. The reverse auction application can also gather information about the user such as user preferences, brand loyalty, user characteristics, and the like. This information is provided to suppliers when requesting bids. The suppliers can use this information to then generate customized bids for the user. That is, unlike typical reverse auctions where bidders only compete over price, the bidders can use the user information provided by the reverse auction application to add incentives, offer combination orders, or offer additional services in their bids, as well as determine an optimum price.