G06Q30/0257

System and method for providing an advertisement to a recipient of web page data
10719857 · 2020-07-21 ·

A system and method is provided for sending least one advertisement to a recipient of web page data and providing additional communication data in response to the recipient interacting with the advertisement. A sender network device communicates with an advertising application operating on a Web site, where the Web site includes or has access to a plurality of advertisements including the at least one advertisement. In one embodiment of the present invention, the sender control over advertisements that are provided to the recipient by allowing the sender to delete (or remove) an advertisement from either the at least one advertisement or the plurality of advertisements. If a displayed advertisement is interactive, and the advertisement is interacted with, the advertising application will provide the recipient with additional communication data by providing recipient network device with a URL wherejne data can be found.

INTERACTIVE VIRTUAL THEMATIC ENVIRONMENT
20200226842 · 2020-07-16 ·

The present disclosure describes a method of integrating information, including real-time information, into a virtual thematic environment using a computer system, including accessing the stored information from a database or downloading the real-time information from a source external to the thematic environment; inserting the real-time information into the thematic environment; and displaying the information to a user within the thematic environment. In one embodiment, the computer system is connected to a holographic projection system such that the images from the thematic environment can be projected as holographic projections. The computer system includes an interactive software application platform having at least one thematic/publishing logic module which contains thematic environment rules; at least one digital content library module which provides content management on the thematic environment; and at least one quantum imaging environment (QIE) module which interprets content such that the content is manipulated and accessed by any device.

INTEGRATION OF A VIDEO PLAYER PUSHDOWN ADVERTISING UNIT AND DIGITAL MEDIA CONTENT

Described are systems and methods for dynamic integration and presentation of advertising content and media content. The method includes receiving a request for media content from a remote computing device and providing, in response to the request, an interactive advertising unit. The interactive advertising unit includes a first content layer including the requested media content and a media player, a second content layer including the advertising content, wherein the advertising content comprises static content and interactive content, an integration module configured to display the requested media content in the media player, and reveal the advertising content in an area extending from a boundary of a playback window of the media player, wherein revealing the advertising content includes moving web page content to accommodate the advertising content. The method includes transmitting the interactive advertising unit for presentation on the remote computing device.

ACCENTUATING TERMS OR FEATURES OF INTEREST IN AN ADVERTISEMENT
20200226634 · 2020-07-16 ·

Accentuating terms of interest in an advertisement to be served in an interactive environment. Such terms of interest can be determined from information in a request for the advertisement. Such ad request information may include query information, geolocation information, etc. In the context of text-based ads, accentuation may include bolding the term(s), underlining the term(s), increasing the font size of the term(s), coloring the font of the term(s), shading the font of the term(s), flashing the text of the term(s), etc. Such accentuation helps users to quickly identify how an advertisement is related to what they are looking for. For example, in the context of a search engine which returns search results, as well as multiple text-based ads, users viewing a search result page in response to their query can quickly scan such a search result page for relevant information. This helps to improve the performance of ads, particularly if advertisers wordsmith their advertisements with care.

METHODS AND APPARATUS FOR ESTIMATING TOTAL UNIQUE AUDIENCES

Methods and apparatus for determining a unique audience exposed to media while reducing memory resources of a computing device are disclosed herein. Example instructions cause a machine to at least, based on impression requests from a plurality of client devices via a network, log a plurality of impressions corresponding to media accessed at the client devices; obtain a count of demographic impressions logged by a database proprietor; obtain a count of registered users of the database proprietor exposed to the media; and execute a process to determine a unique audience size by multiplying a count of the plurality of impressions by a square of the count of the registered users to generate a product; dividing the product by the count of the demographic impressions to generate a quotient; and determining the unique audience size based on a square root of the quotient.

Geo-based data provision, search and access system and methods
10713327 · 2020-07-14 ·

Method and system consist of a mobile application installed on a mobile device with internet connection and a geographical positioning device; a remote hosting server configured with software and database; an onsite wireless communication hosting apparatus. The mobile application communicates with the remote hosting server and the onsite wireless communication apparatus. The remote hosting server and onsite wireless communication apparatus communicate and transfer data to one another, the remote hosting server communicates with third party databases via secured access and retrieves location related information requested by onsite users of the mobile device. Web users at anywhere may select a location displayed on a digital map over interface of a web application configured to the remote hosting server; access the same as onsite users; including data entered by location owners, received from third-party databases via secured connection, and uploaded from onsite wireless communication apparatus.

Apparatus For Printing, Displaying, And Managing Documents, Digital Content, Advertising, Social Media, Mobile Catalogues And The Like For Retail Premises, And System Thereof
20200219136 · 2020-07-09 ·

A retail ticking system including a processing unit, a web services server for receiving sent messages from a terminal client device and delivering presentation data to the terminal, a credential server for receiving and verifying a processed credential access request, a profile management server for storing and retrieving user information, and a message broker adapted to receive and manage event messages.

CONSUMER APPLIANCES AND METHODS FOR INCENTIVIZED MEDIA PRESENTATION
20200219121 · 2020-07-09 ·

Consumer appliances and methods for their use are generally provided herein. A method may include receiving an incentivized media file, and presenting the incentivized media file on a consumer appliance. The method may also include generating a discrete block of a blockchain in response to presenting the incentivized media file, and transmitting the discrete block to a blockchain network wirelessly connected to the consumer appliance.

Social platform with enhanced privacy and integrated customization features
10701025 · 2020-06-30 · ·

The present invention provides a social networking platform offering various services, such as, facilitating aggregation and management of a user's interaction on one or more social networking platforms, offering enhanced control over the level of privacy associated with the flow of user data, offering tools to customize the user's exposure to advertisement-related content on the social networking platform(s), integrating features to control aspects of how data/content is presented to and visualized by the user, empowering the user to multicast direct messages to other users without the other users having to meet certain constraints, empowering the user to create and/or join a group based on messaging threads, and the like. One or more of these enhanced services/features are associated with a powerful framework of authentication/permission model for access control.

Cross-channel correlation of consumer telephone numbers and user identifiers
10699303 · 2020-06-30 · ·

A method and system that performs cross-channel correlation of user identifiers with consumer telephone numbers. The system receives impression data characterizing the exposure of users to mechanisms for contacting businesses, the impression data including associated phone number and a date and time for each of the exposures. The system also receives call data describing telephone calls to businesses, the call data including a caller telephone number, a callee telephone number, and a date and time for each of the calls. Based on matching impression telephone numbers and call data callee numbers, the system forms correlations between corresponding user identifiers and caller telephone numbers. Correlations are also assigned a confidence level, based on the date and time of the corresponding exposures and telephone calls, that reflects the likelihood that a user associated with the correlated user identifier is the same as the user associated with the correlated caller telephone number.