The disclosed embodiments provide systems, methods, and techniques for managing merchandising cards. A merchandising card may be, for example, a gift card, loyalty card, or the like. Consistent disclosed embodiments, a system for managing merchandising cards may include one or more memory devices storing instructions and one or more processors configured to acquire, from a device over a network, a plurality of locations associated with the device, the device locations being acquired at different instances in time within a predetermined period of time. Additionally, the one or more processors may be configured to calculate an overall merchant confidence rating for a merchant using the device locations. Further, the one or more processors may be configured to, based on the overall merchant confidence rating, determine that the merchant matches a merchant that is associated with merchandising card, and send a reminder a user of the device.

An electronic device is provided. The electronic device includes a display, a communication circuit, at least one memory, and at least one processor. The at least one memory can store instructions which, when executed, instruct the at least one processor to store, in the at least one memory, information about at least one marketing point of interest received from a first server through the communication circuit, identify, on the basis of first location information of the electronic device, at least one nearby marketing point of interest located near the electronic device among the at least one marketing point of interest, set, as a target geofence, a nearby marketing point of interest which satisfies a designated condition among the at least one nearby marketing point of interest, and display marketing information, corresponding to the target geofence, on the display in response to it being discerned that the electronic device has entered the target geofence.

An information processing device includes a control unit configured to execute acquiring a crowding level of a destination store that is a destination of a vehicle in which a user rides, extracting a store with a crowding level lower than the crowding level of the destination store as a predetermined recommended store from among other stores that belong to the same genre as the destination store and that do not belong to the same affiliated group as the destination store when the crowding level of the destination store is higher than a predetermined threshold value, generating a proposal advertisement for proposing to change the destination of the vehicle from the destination store to the predetermined recommended store, and presenting the proposal advertisement to the user who rides in the vehicle via a mobile terminal that moves with the vehicle.

Systems, device and techniques are disclosed for dynamically retrieving and monitoring geo-fence activity. A meta geo-fence may be identified based on a user device geolocation. The meta geo-fence having a radius that is dynamically generated to include previously defined geo-fences within or touching the meta geo-fence. User device geolocation may be monitored in relation to the defined geo-fences included in the radius of the meta geo-fence. A communication may be sent to the user device when the user device reports that the user device has entered or exited one of the previously defined geo-fences within or touching the radius of the meta geo-fence.

Data storage and calling methods and devices are provided. One of the methods includes: receiving first motion data and business data; establishing an association relationship between the first motion data and the business data and storing the association relationship; receiving second motion data; and determining first motion data that matches the second motion data, and returning, to a sender of the second motion data, business data associated with the matched first motion data.

Embodiments of the specification provide a method and apparatus for delivering advertisements. The method for delivering advertisements comprises: obtaining location information of a plurality of users and/or one or more offline merchants; determining a target group of target users around an advertisement delivery device according to the location information of a plurality of users and/or one or more offline merchants; determining profile data of the target group around the advertisement delivery device; and delivering an advertisement to the advertisement delivery device based on the profile data of the target group around the advertisement delivery device.

A system for engaging customers is disclosed, where the system is configured to receive information related to a plurality of offers provided by a plurality of entities, the information comprising one or more of location rules, time rules, and offer details; receive geolocation information from a user device; identify, from the plurality of offers, at least one offer, wherein the identifying is based at least in part on the geolocation information and the information related to the plurality of offers; obtain one or more first information comprising information related to one of the at least one offer; display the one or more first information, wherein the one or more first information further comprises information provided by at least one entity; select a first offer, wherein the selecting comprises sending a request for viewing, booking, and/or purchasing the first offer; and receiving an acceptance for the first offer.

Systems and related methods of providing promotions to consumers based on proximity to communication beacons are discussed herein. Some embodiments may provide for a system including a communication beacon and a central system. The communication beacon may be associated with a merchant and located at a merchant shop. Based on receiving consumer presence data from the communication beacon indicating that a consumer device and the communication beacon has formed a direct wireless connection, the server may be configured to provide merchant information, promotions, or other messages to the consumer device. In some embodiments, messages may be generated by the merchant and targeted to consumers based on consumer device location, consumer demographics, among other things. Furthermore, the server may provide consumer information to a merchant device to facilitate consumer service, point-of-sale, and seamless transactions and promotion redemptions.

Method and server for managing placement of a digital signage content based on metric thresholds. The server stores parameters associated to a plurality of locations. The parameters for each location comprise at least one metric and a corresponding threshold for each metric. The server determines a plurality of candidate locations among the plurality of locations for displaying the content. For each candidate location, the server processes the at least one metric and corresponding threshold of the candidate location to determine if each metric among the at least one metric is within the corresponding threshold. The server identifies one or more target location among the plurality of candidate locations for displaying the content. Each metric among the at least one metric of the one or more target location is within the corresponding threshold. The locations may include digital signage players, geographical areas, displays controlled by a player.

Technology is disclosed for facilitating and processing cross-merchant promotions. In examples, the disclosed technology comprises identifying a first merchant and a second merchant as complementary merchants based at least in part on first transaction data associated with a plurality of merchants; generating a recommendation for the first and second merchants to participate in a cross-merchant promotion; receiving an indication that the first merchant and the second merchant intend to participate in the cross-merchant promotion; receiving second transaction data for a second transaction of the first merchant; applying the cross-merchant promotion to the second transaction based at least in part on a payment card number offered for payment in the second transaction; processing payment for the second transaction based at least in part on the cross-merchant promotion; and apportioning the payment between the first and second merchant according to an agreement between them.