According to an advertisement service system, proposed in the present disclosure, for providing an advertisement to a local signage and a user terminal by using signage content and expanded content, the expanded content resulting from expansion for the user terminal is constructed by adding additional content to the signage content, and the signage content is provided to the local signage and the expanded content is provided to the user terminal. Accordingly, already produced signage content is used, so the use of the signage content produced at a high cost can be expanded, and providing the expanded content appropriate for the user terminal can appeal to the user and increase advertising effects. Furthermore, even after an advertising period with respect to the local signage ends, continuous advertising effects can be obtained using the expanded content.

A mobile device generates a purchase incentive for use at a merchant, by analyzing location data (GPS coordinate data or wi-fi location data) to determine its location, receive a selection input by a user of the mobile device that indicates a distance from the location of the mobile device within which the user would like to receive purchase incentives from merchants, determine a merchant within the distance input by the user, and generate a purchase incentive for use by the mobile device at the merchant.

The disclosed methods and apparatus relate generally to the use of electronic devices to interact with electronic tags associated with objects, services, places, people, or animals (“objects”) in order to access programming material related to these objects. The invention discloses the input of keywords, phrases, preferences, or interests into a user's device to search a plurality of electronic tags within a given physical range to access programming material from the tags—or via data links provided in the tags—that matches the keywords, phrases, preferences, or interests. Furthermore, the invention locates, maps, and labels the objects associated with this programming material on the user's display.

A contact card is enhanced based on a knowledge graph. A communication application initiates operations to enhance a smart contact card upon receiving a communication from an organization or brand. A knowledge graph is queried to retrieve an association information between a recipient of the communication and the organization or brand. The association information is matched to an interest of the recipient. The association information is also inserted into a smart contact card of the organization or brand. A control element to interact with the association information is inserted into the smart contact card as well. Furthermore, the smart contact card is presented to the recipient.

Method and server for managing placement of a digital signage content based on metric thresholds. The server stores parameters associated to a plurality of locations. The parameters for each location comprise at least one metric and a corresponding threshold for each metric. The server determines a plurality of candidate locations among the plurality of locations for displaying the content. For each candidate location, the server processes the at least one metric and corresponding threshold of the candidate location to determine if each metric among the at least one metric is within the corresponding threshold. The server identifies one or more target location among the plurality of candidate locations for displaying the content. Each metric among the at least one metric of the one or more target location is within the corresponding threshold. The locations may include digital signage players, geographical areas, displays controlled by a player.

Systems and methods for advertisement using location-based open social networking circles. The circles are arranged for businesses respectively. After a user launches circle app at user device, icons of nearby business circles show up in app interface. The icons each display a circle name and a short ad message. A short ad message presented in app interface is created and controlled by a business directly and independently. In an aspect, a short ad message entered by a business in circle interface appears in app interface for public use in real time. In another aspect, contents arranged in circle interface by a business are collected and become searchable for users. In yet another aspect, circle app is arranged to check a designated file at a business or a business' website and update contents in circle interface automatically.

Systems and methods are provided for use in predicting purchases in regions based on payment account transaction data from in and around the regions. One exemplary method includes generating a purchase propensity model based on historic transaction data and determining a recent sales value of the region based on a set of transactions that occurred in the region during a recent time interval. A set of consumer accounts that include transactions in the region during the recent time interval is determined. The computing device calculates consumer propensity scores for the consumer accounts based on the purchase propensity model. The propensity scores are combined into an overall purchase propensity for the region. The overall purchase propensity and recent sales value of the region are used to determine a predicted sales value of the region, whereby businesses in the region make business decisions confident that the predicted sales value is accurate.

A website-enabled method for disseminating promotional information to consumers in real time over a communication network. According to methods and systems described herein, a retail promotional platform may store one or more promotions submitted by retail merchants. Consumers may then search the retail promotional platform via a website or a mobile device portal application to receive, via the communication network, relevant promotional information, such as promotions that are in a specified geography, in a specified shopping center, or for a specified retail merchant.

A system for facilitating sale of venue event tickets involves: a venue interface; a venue offering database containing records of: currently available tickets, past event ticket acceptances, and acceptance history data; a subscriber database containing, for individual subscribers, at least an identification, interests, and contact information; a pricing module which will identify at least one subscriber to whom ticket(s) should be offered, on an urgent basis, at a reduced price determined using an algorithm taking into account at least: subscriber location, time until start for the event, estimated travel time between subscriber location and venue, and content of the acceptance history data; a communications module which will proactively communicate urgent offers to specific subscribers identified by the pricing module; and an evaluation and learning module which employs unsupervised machine learning to analyze acceptance history data and modify the algorithm used by the pricing module.

A system for tracking mobile points of interest within a region can include beacons affixed to mobile points of interest, mobile computing devices, and an Internet-connected server. Each of the beacons can broadcast advertisements with unique identifying information via a short-range communication protocol. Each computing device can include beacon communication hardware, Internet communication hardware, and geolocation capability. Each computing device can record advertisements from beacons along with corresponding geolocation information. The computing devices can filter the recorded received advertisements along with corresponding geolocation information, to result in device-filtered beacon location data. The mobile computing devices can transmit the device-filtered beacon location data to the server, which can receive and record the device-filtered beacon location data from the computing devices. The server can filter the device-filtered beacon location data, to result in server-filtered beacon location data. The server can transmit the server-filtered beacon location data to at least one other entity.