Patent classifications
G06Q30/0263
INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, AND PROGRAM
The present invention provides an information processing apparatus for selecting an advertisement high in user click-through rate based on the content of the advertisement. The information processing apparatus is characterized by storing an article cluster of articles, identifying the article cluster associated with a specified article, storing advertisement information, composed of each advertisement placed in the articles in the past and profitability information on the advertisements, in association with each of the article clusters, selecting a keyword about the specified article from the advertisements in the identified article cluster and the words in the article to acquire advertisements associated with the selected keyword, and selecting a recommended advertisement from the acquired advertisements based on profitability information on advertisements stored in an article advertisement database for the identified article cluster of the specified article such that the selection probability will be set high when the profitability of each advertisement is high.
TRUST NETWORK EFFECT
An invention is disclosed for systems, methods, processes, and products of providing information to users based on their relationships with other users. Such a system, method, process, or product provides a more reliable, accurate, or otherwise effective way of determining and presenting relevant information to users, consumers, and the like.
TRUST NETWORK EFFECT
An invention is disclosed for systems, methods, processes, and products of providing computing and online services. An embodiment of such a system, method, process, or product, among other things, may provide a more reliable, accurate, or otherwise effective way of determining and presenting relevant information to users, consumers, and the like.
On-demand generating e-book content with advertising
A method of providing fixed computer-displayable content in response to a consumer request for content is presented. Upon obtaining a digital image corresponding to the requested content, an advertisement is selected. The advertisement is to be included in an on-demand electronic content corresponding to the requested content. The advertisement is included with the digital image corresponding to the requested content. A fixed computer-displayable content corresponding to the requested content is generated. The fixed computer-displayable content is then provided to the consumer.
SERVER CONTROL OF MULTIPLE MEDIA PLAYERS IN A PLAYBACK PAGE
A playback page, which can include embedded media players and a user interface that functions as an Internet media station tuner, can be transmitted from a web server to a web browser running on a client computer. In response to receiving a message from the playback page indicating a user-selected media station, the web server transmits a message instructing the media station to transmit a tagged media stream to one media player (a Content Playback Instance), and transmits a browser file to an advertisement server. The browser file includes information used by the advertisement server to select targeted media content to be inserted into an untagged media stream delivered to another media player (an Ad Spot Playback Instance). The web server controls whether the Content Playback Instance presents a tagged media stream, or the Ad Spot Playback Instance presents targeted content, at any particular time.
Trust network effect
An invention is disclosed for systems, methods, processes, and products of providing information to users based on their relationships with other users. Such a system, method, process, or product provides a more reliable, accurate, or otherwise effective way of determining and presenting relevant information to users, consumers, and the like.
System And Method For Labeling Objects For Use In Vehicle Movement
A system and method for tagging a region within a frame of a distributed video file to permit easier retrievability of the region of interest.
TRUST NETWORK EFFECT
An invention is disclosed for systems, methods, processes, and products of providing computing and online services. An embodiment of such a system, method, process, or product, among other things, may provide a more reliable, accurate, or otherwise effective way of determining and presenting relevant information to users, consumers, and the like.
SYSTEMS AND METHODS FOR PUSHING CONTENT
Methods and systems for presenting contextually relevant push content when a user is passively engaged with an application are described herein. The system detects that the user is engaged with an application on a device and monitors the user's level of engagement with the application. If the system determines that the user is passively engaged, the system prepares to insert push content into the current output. The system identifies a region on the current output into which to insert push content, for example a region unoccupied by content or a particular object. The system identifies a context of the current output and selects a push content item based on the context of the current output. Then, the system inserts the push content item into the empty region on the current output.
System and method for providing scalability in an advertising delivery system
A method comprises providing a first set of geographically distributed pods for storing account information on a first set of advertisements associated with web properties associated with a first set of geographically distributed users; enabling the first set of users to update the account information on the first set of pods, each user being associated with at least one advertisement and a particular pod that is not the most distant pod from the user; recognizing that the first set of pods cannot satisfy a user demand threshold; coupling an additional pod for storing additional account information on a second set of advertisements for a second set of users; enabling the second set of users to update the additional account information, the additional pod being not the most distant pod from the second set of users; receiving a content request; and identifying a particular advertisement based on the content request.