Described herein is technology for, on a computer, facilitating interaction with a user utilizing a dynamic map displayed on a display device. A computer receives a use indication that the user has recently used an application on a computing device associated with the user, e.g., a mobile device, with the use indication including the location of the user. Then, a graphic is displayed on the dynamic map representing the user's location. The computer then receives a selection indication that the graphic has been selected, e.g., a person chooses a particular graphic to interact with. Then, based on the selection indication, the computer initiates an interaction with the user.

An invention is disclosed for systems, methods, processes, and products of providing information to users based on their relationships with other users. Such a system, method, process, or product provides a more reliable, accurate, or otherwise effective way of determining and presenting relevant information to users, consumers, and the like.

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for automated management of campaigns using scripted rules.

The monetization of downloadable files associated with a custodial host site based on resolving custodianship to a referrer publisher with subsequent presentation of monetized content within a modal overlay is disclosed. A request from a client device has a resource identifier and a referrer publisher identifier. The request for the downloadable file is evaluated against one or more publisher and custodianship policy rules, which relate to a file extension of the downloadable file, a format of the resource identifier, a custodial domain on which the downloadable file is stored, and a referral domain as specified in the referrer publisher identifier. When custodianship is resolved, a modal overlay on which monetized content is incorporated is presented on the client device. The modal overlay is concurrently displayed with the transfer of the downloadable file to the client device.

Disclosed herein are systems and method for extrapolating from crawled data to generate classifications. In one aspect, a method may receive an evaluation request with an input list comprising at least one entity and a respective website identifier of the at least one entity, identify, from a plurality of categorization labels, a subset of categorization labels that correspond to a requesting entity that generated the evaluation request, crawl information using the website identifier, generate at least one text body from the crawled information, apply a machine learning algorithm on the at least one text body, wherein the machine learning algorithm is configured to generate an output vector indicating categorization labels from the subset of categorization labels that the at least one entity corresponds to, based on terms in the at least one text body; and transmit the output vector to a computing device of the requesting entity.

An invention is disclosed for systems, methods, processes, and products, including but not limited to, one that provides for user communication and interaction with as well as access to resources available on or via a computing device. An embodiment of the invention includes providing a digital resource gathering and dissemination system, method, or process that can accommodate digital resources of interest for heterogeneous groups and communities of online users for the same topic, demographic, or some other categories as provided by a particular classification scheme. Such a system, method, or process also provides a more reliable or otherwise representative selection of digital resources of interest to the population as a whole.

Systems and techniques are disclosed for transmitting a message via one or more platforms, the messages being associated with media content and/or related media content. A related media content may be identified based on the media content and a platform may be selected based on a platform selection criteria. The message may correspond to the related media content and may be transmitted to the platform.

A system and a method for distributing digital content matched to web properties are provided. A plurality of digital content items is received. The content attributes of each of the digital content items is determined. The audience attributes of an audience of a web property is determined. The digital content items are matched to the web property by assessing the content attributes and the audience attributes. In response to the matching, the digital content items are selectively distributed to the web property.

An invention is disclosed for systems, methods, processes, and products of providing information to users based on their relationships with other users. Such a system, method, process, or product provides a more reliable, accurate, or otherwise effective way of determining and presenting relevant information to users, consumers, and the like.

A method and system for overlaying content on a multimedia content element. The method includes: partitioning the multimedia content element into a plurality of partitions; generating at least one signature for each partition of the multimedia content element, wherein each generated signature represents a concept; determining, based on the generated at least one signature, at least one link to content; identifying, based on the generated at least one signature, at least one of the plurality of partitions as a target area of user interest; and adding, as an overlay to the multimedia content element, the determined at least one link to content, wherein the at least one link is overlaid on the at least one target area.