An information processing method to be carried out by a terminal that is configured to communicate with an electronic device, is provided. The electronic device is configured to manage information related to a vehicle that is provided with a display device for displaying an advertisement, and the information processing method may include: receiving vehicle usage fee information related to a vehicle usage fee for the vehicle from the electronic device through a communication interface of the terminal, the vehicle usage fee for the vehicle being based on advertisement information related to the advertisement displayed on the display device of the vehicle and information related to an advertisement display situation where the advertisement is displayed on the display device; and displaying a first display that is based on the vehicle usage fee information, in a display area of the terminal.

Inventory data is stored, wherein the inventory data represents for each of a plurality of broadcast stations a corresponding inventory of audio advertising spots available from that broadcast station to be filled by an advertising placement system. An advertising campaign data representing a set of advertising objectives of an advertising campaign is received. The inventory data is used to iteratively select advertising spots to be associated with the advertising campaign, based at least in part on a respective computed fitness of match between each selected advertising spot and said advertising objectives.

One or more computing devices, systems, and/or methods are provided. A user profile database may be analyzed to identify a first plurality of user profiles and/or a second plurality of user profiles. A user profile of the first plurality of user profiles may be indicative of activity associated with a content item of the one or more first content items when the one or more first content items are trending. A user profile of the second plurality of user profiles may be indicative of activity associated with a content item of the one or more first content items when the one or more first content items are not trending. A first conversion score associated with a first entity may be determined based upon the first plurality of user profiles. A second conversion score associated with the first entity may be determined based upon the second plurality of user profiles.

A digital marketing automation system includes a server including a processor. The processor is configured to, in a data collection phase, after an initializing command from a user receive business information of the user from websites, receive customer information from point of sales systems, and generate a customer database of selectable customers. The processor is configured to, in a connection phase, receive input designating services utilized by the user for customer interactions, connect data input from the point of sales systems and services for customer interactions as customer engagement data and store the customer engagement data in a customer database, and receive continuous customer engagement data. The processor is configured to, in a building phase, receive input specifying at least one available product or service of the business, generate customized offers, and generate a promotional schedule for promotional material including the customized offers to be sent to the selectable customers.

Automatic item placement recommendation is described. An item placement configuration system receives an item for which a recommended placement is to be generated and identifies an entity associated with the item. The item placement configuration system then identifies a multi-domain taxonomy that describes relationships between different entities based on items associated with the different entities published among different domains. A representation of the entity associated with the item to be placed is then identified within the multi-domain taxonomy, along with a representation of at least one similar entity. Upon identifying a similar entity, historic item placement metrics for the similar entity are leveraged to generate a placement recommendation for the received item. In some implementations, the placement recommendation is output with a visual indication of a similar entity and associated performance metrics that were considered in generating the recommended placement.

Methods and systems for handling online requests based on information known to a service provider. One method may comprise: obtaining first information, the first information relating to an online request made using a communication apparatus; using a logical identifier assigned to the communication apparatus to obtain second information, the second information pertaining to a profile associated with the logical identifier, comparing the first information to the second information; and performing an action related to handling of the online request based on a result of the comparing.

A system and method for selecting portions of content, and media content sets to be delivered over a packet based network is provided. The selected portions of content (such as a web page) may be keywords such as a word or a group of words. The media content sets may include one or more of video content (that may include an audio portion), audio content, graphics, images, or other multimedia or single media content. The media content set may include advertising, informational, business, educational, governmental, institutional, customized (e.g., personalized) content and/or other content. According to an example embodiment, the present invention provides a heuristic model employing a piece-wise linear optimization function to select keywords and the media content sets for delivery by a media delivery provider.

Systems and methods for pulsing and controlling quality of content are provided. An automated QC system that automatically monitors (e.g., pulses) content for any changes by third-party servers and subsequently deactivates problematic content may improve user experience in relation to viewing content and enhance revenue gains for the content provider. For example, a confidence tool may identify problematic changes to the content via a pulsing mechanism, in which content is identified for deactivation until changes to the content meet the specification of the content presentation services. Active (e.g., live) or in-flight (e.g., scheduled to be live) content may continue being pulsed for any modifications unless it has been deactivated

Transmedia scheduling systems and methods are described in which a user interface is generated via a channel engine that includes first and second channels. The channels are based on one or more channel templates stored in a channel database, and are preferably populated with concurrent transmedia stories. Each of the transmedia stories can be based on at least one transmedia object stored in a transmedia database and may be dynamically generated.

A method and digital signage player for managing display of a distributed digital signage content. The digital signage player stores the distributed digital signage content, and a local placement target for the distributed digital signage content. The digital signage player displays the distributed digital signage content in accordance with the local placement target. The digital signage player exchanges messages with a neighbor digital signage player, for increasing the local placement target of the distributed digital signage content at the request of the neighbor digital signage player. The neighbor digital signage player also displays the distributed digital signage content in accordance with its own placement target, which needs to be decreased. The digital signage player ultimately increases the local placement target of the distributed digital signage content based on the messages exchanged with the neighbor digital signage player.