Multiple scheduling producers such as content management systems, advertisement systems, and emergency broadcast systems can independently send scheduling events to scheduling consumers such as streaming servers, guide generators, and playlogs. The scheduling consumers maintain state machines with persistent storage to process scheduling events from scheduling producers and output media channel playlists, channel guides, and/or content. Scheduling producers can contribute independently to define a channel playout while information at scheduling consumers remains synchronized.

Data is stored that defines a user lifecycle phase and a desired outcome for the user lifecycle phase. Metrics are computed for evaluating the individual effectiveness of each of the messages in a set of messages. Personalization rules can be generated for a particular user that are based on the computed metrics and attributes associated with the particular user. The personalization rules are rules for selecting messages from the set of messages for presentation to the particular user. The personalization rules can be provided to a computing device associated with the particular user. The computing device can utilize the personalization rules to select a message from the set of messages and present the selected message to the user.

Systems and methods for autonomously generating temporally limited targeted offers and/or directed advertisements based on detected interaction between customers and products are provided. A regional monitoring system may detect the movement of a customer in the establishment. A customer that moves within a limited area of the establishment may be identified by targeted offer distribution circuitry as interested in one or more products in the area. A customer interest monitoring device detects interaction between the customer and the product. Using information obtained from the customer interest monitoring device, the targeted offer distribution circuitry autonomously generates a temporally limited targeted offer or directed advertisement. The targeted offer distribution circuitry delivers the targeted offer or directed advertisement to an output device proximate the customer or to a processor-based device or media carried or possessed by the customer.

Disclosed is a method and system (collectively platform) of geolocation and time-based advertising. The platform may include receiving, using a communication interface, a first geolocation from a client device. Further, the platform may include, receiving, using the communication interface, an advertisement content from the client device. Additionally, the platform may include creating, using the processor, an association between the first geolocation and the advertisement content. Further, the platform may include storing, using a storage device, each of the first geolocation, the advertisement content and the association. Furthermore, the platform may include receiving, using the communication interface, a second geolocation from a client device. Additionally, the platform may include comparing, using the processor, the second geolocation with the first geolocation. Further, the platform may include transmitting, using the communication interface, the advertisement content to the client device based on the comparison.

Aspects of the subject disclosure may include, for example, a method, operating at a processing system including a processor, can include receiving a reply message from a communication device responsive to a query signal and including audio information collected at a presentation area, determining consumer presence information at the presentation area according to the audio information collected at the presentation area, determining a probability of a consumer advertising experience according to the consumer presence information, selecting first advertising media from a set of advertising media according to the probability of consumer advertising engagement, and presenting the first advertising media to the presentation area via the presentation system. Other embodiments are disclosed.

A system for providing multimedia content. The system includes means for transmitting targeted multimedia content to customers via a telecommunications network; and automatically receiving and outputting the content on a mobile platform. In the illustrative embodiment, the system includes means for encoding, compressing and storing content on a server. An applet is transmitted from the server to each mobile platform. When executed at the mobile platform, the applet deciphers the content and retrieves a schedule with a playback time. The content is then played out without interrupting the user. The applet may include credit code which adds time to a SIM card on the mobile platform giving a user credit time to use the device for one or more functions (communication, games, etc.) at no additional charge. The applet may also include a bar code which when displayed to a third party vendor, allows the user to receive a discount on purchases of goods or services related to the ad. In the best mode, the mobile platform includes a cellular transceiver adapted for a GSM or CDMA network. The mobile platform stores data relating to the output of the content and sends this data on command back to the server. The server includes code for forwarding this feedback data to advertisers.

A content management apparatus manages a content display schedule specifying a time frame for displaying content on a display device. The content management apparatus can reserve to-be-displayed content in an available time frame of the content display schedule. At this time, it is determined whether an attribute of the to-be-reserved content overlaps an attribute of other content in a time frame before or after the time frame where the content is reserved. When the two attributes do not overlap each other, reservation of the content is acceptable.

An advertising method, device and system, and a computer-readable storage medium are provided. The method includes: acquiring user information; sending the user information to a server that stores an advertising requirement, wherein the advertising requirement includes an advertisement content and an advertising condition of the advertisement content; receiving an advertising instruction of the advertisement content from the server, wherein the advertising instruction of the advertisement content is generated by the server when the user information meets the advertising condition of the advertisement content; and playing the advertisement content in response to the advertising instruction.

Aspects of the subject disclosure may include, for example, transmitting a signal during a media presentation, wherein the signal is transmitted prior to an advertising timeslot during the media presentation, receiving a first indication that the signal is detected by a user device, and receiving a second indication of a status of the user device, wherein the status coincides with when the user device detects the signal. Other embodiments are disclosed.

The present disclosure may provide a stand-alone application, API, or SDK, configured to, for example, but not be limited to: i) register digital assets, physical assets, virtual assets, brand assets, media assets, and mobile assets associated a platform Admin (e.g., an AppAddress), ii) associate content to be delivered in response to an activation of those assets (e.g., an AdDrop), including interactivity criteria, if applicable, iii) specify triggers for delivering the AdDrop (e.g., space/time/event) and target consumer profiles for receiving the AdDrop (e.g., Gender/Demographic/Propensity/Interest/Behavior/Etc.), iv) transmit interactive AdDrop for engaging the consumer at the right time/place, with the targeted profile, and v) track user engagement and provide analytics on consumer engagement.