Methods and apparatuses are described for generating and managing electronic communication campaigns. A data storage container receives campaign data comprising electronic communication metadata and structured review data from a first computing device. A server prepares one or more electronic communications based upon the campaign data by partitioning the structured review data into one or more subsets, each associated with a user identifier, and generating, for each subset, an electronic communication addressed to a user corresponding to the user identifier and comprising a URL to access the review data. The server transmits the prepared electronic communications to one or more remote computing devices. The data storage container updates the structured review data using input received from each remote computing device after detecting activation of the URL transmitted to the remote computing device to access the review data.

A system for engaging customers is disclosed, where the system is configured to receive information related to a plurality of offers provided by a plurality of entities, the information comprising one or more of location rules, time rules, and offer details; receive geolocation information from a user device; identify, from the plurality of offers, at least one offer, wherein the identifying is based at least in part on the geolocation information and the information related to the plurality of offers; obtain one or more first information comprising information related to one of the at least one offer; display the one or more first information, wherein the one or more first information further comprises information provided by at least one entity; select a first offer, wherein the selecting comprises sending a request for viewing, booking, and/or purchasing the first offer; and receiving an acceptance for the first offer.

A display method comprising: generating by a platform for generating playlists, playlists intended for digital display devices, the playlists having free time slots; synchronizing digital display devices with the playlist generation platform; for each free time slot of each playlist, corresponding to a digital display device, sending a content request by the platform for generating playlists, to a programmatic platform for selling advertising space, the programmatic platform being adapted to emit a corresponding bid and to send back to the platform for generating playlists, information corresponding to content having won the bid; informing of the content having won the bid, by said platform for generating playlists, the at least one digital display device corresponding to the free time slot.

Transmedia scheduling systems and methods are described in which a user interface is generated via a channel engine that includes first and second channels. The channels are based on one or more channel templates stored in a channel database, and are preferably populated with concurrent transmedia stories. Each of the transmedia stories can be based on at least one transmedia object stored in a transmedia database and may be dynamically generated.

The subject personalized consumer advertising/ad placement system provides the ability for advertisers, ad agencies, and any other applicable organization to determine and electronically present their ideal consumer profile and have their advertisement/promotion placed in front of all consumers who match the profile based on the anonymous mining of the consumers actual spending across a broad base of spending categories.

Vehicles, components, and methods present information based on context, for example presenting a first list or menu of items (e.g., food) or first set of signage or color scheme when in a first location or during a first period, and presenting a second list or menu of items (e.g., food) or second set of signage or color scheme when in a second location or during a second period. For instance, a first menu of items (e.g., relatively more expensive entrees, beverages) may be displayed via one or more displays or screens at a first location during a first period, and a second menu of items (e.g., relatively less expensive entrees, beverages) may be displayed at a second location during a second period. Context (e.g., present location, destination, date, day, period of time, event, size of crowd, movement of crowd, weather) may be manually provided, or autonomously discerned, and presentation automatically.

Techniques for providing items recommendations based on a state of a merchant device are described. For example, a determination of whether or not a merchant device is in an online mode or an offline mode may be made. When it is determined that the merchant device is in the online mode, a recommendation that is received for the current transaction may be presented. When it is determined that the merchant device is in the offline mode, a recommendation that is previously received may be presented. In other examples, other types of recommendations may be presented.

Embodiments of the present invention disclose a method, computer program product, and system for generating a schedule for promotions using promotional windows. A set of product data associated with a plurality of products is received. Promotion data is received, and a plurality of intensity scores are calculated for the associated promotional data. A set of target product data associated with a target product is determined. A set of target promotional attributes is determined and a plurality of promotion windows are generated for display. A confidence value is determined for each generated promotion window of the plurality of promotion windows. An order list is generated for display. In response to receiving a second set of promotion data, the determined confidence value is modified for each generated promotion window of the plurality of promotion windows.

A method, which comprises determining a logical identifier used for communication over a network portion managed by a service provider and transmitting to a computing apparatus adapted to effect online transactions involving a payer and a payee an indication of the service provider having agreed to act as the payer for at least one online transaction requested by a requesting device that uses the logical identifier. Also, a method, which comprises determining a logical identifier used to identify a device during a request for an online transaction; identifying, based on the logical identifier, a third party that has agreed to act as a payer for the online transaction; providing a user of the device with an opportunity to confirm the third party as the payer for the online transaction; and completing the online transaction based on input from the user.

The current invention relates to a computer-generated method for optimizing placement of advertising content to consumers' TV's using a programmatic TV bidding model. The system can allocate advertising campaigns and plans to various inventory types based on the probability of accurate consumer matching. Consumer matching can be achieved by generation of look-alike models in a consumer's device graph to predict future consumption behavior. The system includes an interface through which an advertiser can access relevant information about inventory and success of a given placement.