Method and computing device for performing dynamic digital signage campaign optimization. Screen data associated to screens controlled by the computing device and requirements of active campaigns are stored at the computing device. The screen data comprise characteristics of the screens and screen activity data defining the activity the screens for the active campaigns. The computing device receives requirements of a candidate campaign and generates a mathematical model based on the requirements of the candidate campaign, the requirements of the active campaigns, and at least some of the screen data. The mathematical model is transmitted to a mathematical solver and a mathematical solution generated by the mathematical solver is received. The computing devices generates configuration data for the candidate campaign based on the mathematical solution. The configuration data define a configuration for displaying a content of the candidate campaign on selected screens among the screens controlled by the computing device.

A processor may generate, based on a predicted route of a user, a timeslot for presenting information to the user. The predicted route may be associated with a route segment, and the timeslot may be associated with the route segment. The processor may match one or more proposals to the timeslot associated with the route segment. The one or more proposals may be matched, at least in part, based on proposal criteria set by a proposal criteria user associated with the proposal. The processor may predict an acceptance potentiality of the user. The processor may select a subset of the one or more proposals. The processor may provide the selected subset of the one or more proposals. The selected subset may be provided, at least in part, based on the acceptance potentiality.

A method and digital signage player for managing display of a distributed digital signage content. The digital signage player stores the distributed digital signage content, and a local placement target for the distributed digital signage content. The digital signage player displays the distributed digital signage content in accordance with the local placement target. The digital signage player exchanges messages with a neighbor digital signage player, for increasing the local placement target of the distributed digital signage content at the request of the neighbor digital signage player. The neighbor digital signage player also displays the distributed digital signage content in accordance with its own placement target, which needs to be decreased. The digital signage player ultimately increases the local placement target of the distributed digital signage content based on the messages exchanged with the neighbor digital signage player.

Method and server for managing placement of a digital signage content based on metric thresholds. The server stores parameters associated to a plurality of locations. The parameters for each location comprise at least one metric and a corresponding threshold for each metric. The server determines a plurality of candidate locations among the plurality of locations for displaying the content. For each candidate location, the server processes the at least one metric and corresponding threshold of the candidate location to determine if each metric among the at least one metric is within the corresponding threshold. The server identifies one or more target location among the plurality of candidate locations for displaying the content. Each metric among the at least one metric of the one or more target location is within the corresponding threshold. The locations may include digital signage players, geographical areas, displays controlled by a player.

Systems and methods are presented for managing electronic promotion correspondence sent to consumers. A system may manage electronic promotion correspondence sent on a per-consumer basis. The system may access multiple electronic promotion correspondences generated for a particular consumer, select an electronic promotion correspondence from among the multiple electronic promotion correspondences, and determine to send the electronic promotion correspondence to the consumer according to any number of factors. The system may determine a target time to send the first electronic promotion correspondence to the consumer and selected communication channel to send the electronic promotion correspondence through.

A method and digital signage player for managing distributed digital signage content. A memory of the digital signage player stores a distributed digital signage content, a distributed digital signage content identifier for identifying the distributed digital signal content, and a local placement target for the distributed digital signage content. A processing unit of the digital signage player displays the distributed digital signage content on a display of the digital signage player, in accordance with the local placement target. The digital signage player exchanges, via a communication interface, synchronization data related to the distributed digital signage content with the at least one of a digital signage server and neighbor digital signage player. The processing unit increases or decreases the local placement target based on the synchronization data exchanged.

Increasing a number of advertising impressions in a system configured to facilitate user interaction with an interactive environment containing one or more advertising targets is described. A scene of a portion of the simulated environment is displayed from a camera point of view (camera POV) on a video display. The scene may change as the camera POV changes in response to movement of the camera POV along a camera path during the user's interaction with the simulated environment. Modifying the camera path or a camera field of view can place more of an advertising target within the scene displayed on the video display to increase a likelihood of generating an advertising impression compared to a likelihood of generating an advertising impression without the modification.

In one embodiment, a system, is provided to take not just a person's time and location into consideration, but also has knowledge of and takes into account their availability, their preferences, their schedule, their purpose for being at their current location, and/or their next goal or stop. One embodiment is able to take into account a real-time view of supplier inventory and deduce and make available much better-adapted offerings and support for that person's travels and endeavors. In one embodiment, having an understanding of a rate of conversion and its relation to traffic and weather patterns allows service providers to make more accurate predictions about various items, including but not limited to, conversion rates, offer types, offer upgrades, traffic etc. In yet another aspect of the invention, the information collected from many travelers, and also information collected from airlines and weather observers, etc., can be used to forecast inventory requirements, such as obtaining and preparing fresh food and pulling from storage chilled or frozen food, as well as man power or staffing level requirements, to meet projected demands.

Embodiments of the present disclosure provide methods, systems, and computer-readable media for: tracking a location of a mobile asset configured to propagate through space, and associated with content to be transmitted to a device within a region defined by the location of the mobile asset as the mobile asset propagates through the space; defining the region surrounding the mobile asset that follows the mobile asset it propagates through the space; receiving an indication that the device is within the region defined by the location of the mobile asset; transmitting the content associated with the mobile asset to the device, wherein transmitting the content comprises confirming at least one of: a first condition defining an environment around the device, a second condition defining a path from the mobile asset to a destination; and a third condition identifying a plurality of brand assets within the region of the mobile asset.

In particular embodiments, a client computing device identifies an available timeslot for displaying content on a screen. The client computing device notifies one or more applications of the available timeslot and receives from each of one or more applications a bid to fill the available timeslot with content associated with the application. Each bid indicates the application, indicates a format of the content associated with the application, and provides at least a portion of the content associated with the application. The client computing device selects one of the bids and displays in the available timeslot on the screen the content associated with the selected bid with the format indicated by the selected bid.