Application developers can request to have their applications registered for use with a content delivery platform. The operator of the content delivery platform establishes perimeters defining geographic areas, and maintains records reserving particular areas for delivery of content associated with particular sponsors. Registered applications running on mobile devices can request content from the content delivery platform. Based at least in part on the request, the content delivery platform can identify a target location, which may be the location of the mobile device, or some other location indicated in the request. A mobile device can be provided content based on the relationship of the target location to the geographic areas, so that a registered application running on a mobile device with a target location contained within a geographic area assigned to a particular sponsor will receive content related to that sponsor.

A method of playing promotion media content in a telecommunication network is disclosed. The method involves storing a plurality of promotion media content on a database (102) of WAP server (100). The method further includes receiving promotion media content on a memory unit of caller device (400) and callee device (500). Further, the method is followed by receiving incoming call signals from the caller device (400). The method further includes outputting the promotion media content by a predefined application on the devices (400), (500). The media content is played when the device (400) commencing a call to the device (500), during telephonic conversation between the device (400) and the device (500), and after disconnecting of the call between the devices (400), (500), by detecting at least one signal from plurality of telephony signals via signal detecting module (260) on a screen of at least one device (400) or device (500).

There is no advertising system, the advertising program or the advertising method to enable low-priced communication fee of a cell phone such as smartphone, or tablet. The present invention provides an advertising system having a server and using a terminal such as a smartphone or a tablet. In the system, the server includes a server communication unit that can communicate with the terminal, a server memory unit that stores information of the application installed in the terminal, an advertising unit that distributes an advertisement to the terminal, and a counting unit that counts the duration of time of the advertisement having been displayed or the points corresponding to the time, an advertising unit displaying the advertisement on the terminal before starting the application when the application is selected, and a counting unit that counts the duration of time of the displayed advertisement or the points corresponding to the time.

An apparatus, method and recording medium for providing an advertisement are disclosed. The apparatus receives, from an advertiser terminal apparatus, registration of a product to be advertised, an allowable budget, and an advertising period, and sets a charging unit price per customer group as to the registered product. The apparatus transmits the charging unit price per customer group to the advertiser terminal apparatus and then receives a selection of a target customer group and a charging unit price from the advertiser terminal apparatus. Also, the apparatus calculates an advertisement exposure frequency, based on the selected charging unit price, the registered allowable budget, and the registered advertising period, and then provides an advertisement for the registered product to a user terminal apparatus of the target customer group, based on the advertisement exposure frequency.

A method, apparatus, and computer program product for performing region monitoring using tag matching to more closely match the monitored regions to a user's preference. A user enters user tags of interest, which are persisted to the region monitoring web server. The web server returns the closest regions having a region tag matching user tag first and the closest regions without matching tags secondary. An application at the mobile device then performs region monitoring of the identified closest region(s). When the mobile device enters a monitored region, it reports this event to the web server. The web server then determines whether any messages and/or assets associated with the region have matching message tags or asset tags and returns such messages or assets to the mobile device.

The various embodiments herein provide a method and system for sending data content and advertising and providing multiple value added services on a user screen of a mobile communication device and any electronic portable/non portable device. The system and method comprising installing software application on the user's communication device for sending and/or receiving content and for utilizing the available value added services; one or more Application Server that provides business logic and respond to all requests; one or more Application Programmable Interface Server that integrate with content delivery platforms in a communication network; one or more Community Server that integrate with service provider servers at emergency response centers, transportation centers, and hospitals to send subscriber service request to these centers; one or more Web Server where all connections and requests terminate and which forwards all requests to the application server; one or more Database Server that store subscribers profiles; one or more Statistics Server that generate rich reports and statistics of usage and subscribers' interactions; one or more Administration Server which administrations can use to upload, schedule, plan, and provision content and services and view logs of all transactions performed in the system.

A method for advertising over a network performed by a network entity comprising: receiving a message from a first user equipment; generating an enriched message comprising the message and an index, wherein the index corresponds to content of an advertisement in an indexed table accessible by a second user equipment; and sending the enriched message to the second user equipment.

A system for facilitating transactions at a venue, the system comprising a processor and a memory having executable instructions stored thereon that when executed by the processor cause the processor to determine a location of a client device based on location sensor data received from the client device, select an offer based on the location of the client device and an event at a venue a user of the client device is attending, and generate a message to the client device based on the offer.

Provided is a computer-implemented process for determining offers for a geofenced geographic area. After a mobile user device traverses a geofence, merchants associated with a geofence having a geofence identifier are identified. Candidate offers associated with the merchants are identified and ranked according to ranking criteria. The ranked candidate offers are transmitted to a mobile user device. The ranked candidate offers are cached on the mobile user device and presented to the user via an offers notification. The user may view and redeem an offer by selecting the offers notification.

Methods and systems for processing negotiable economic credits through, or at the request of, a hand held device in association with a third-party provider communicative with the hand held device and/or a point of sale. At least one negotiable economic credit can be transferred from a third-party provider communicative with the hand held device to the hand held device and/or point of sale. The negotiable economic credit can be stored within a memory of the hand held device and/or point of sale for retrieval and processing at a point of sale associated with a retail establishment and/or by a hand held device. The negotiable economic credit can be associated with a security module for protecting the privacy of the negotiable economic credit. A user profile can be compiled for utilization during the retrieval of the negotiable economic credit.