A method provides personalized recommendations to a mobile device associated with a user. The method includes obtaining an event log from the one or more sensors embedded in the mobile device associated with the user. The event log is analyzed by a processor of the present invention to identify one or more attributes associated with the surroundings of the mobile device. A method selects one or more recommendations to be sent to the mobile device associated with the user. In additional embodiments, methods record the response received to the recommendations and using the recorded responses to further select more personalized recommendations.

A method and apparatus is provided for providing a mobile advertising service in a mobile advertising system, and for sharing a preference to deliver a personalized advertisement requested by a particular group member to other users. In a method for providing a mobile advertising service by a server of a mobile advertising system, a group creation request message including a user list and a group user preference is received from an advertising engine, a group is created according to the user list and the group user preference in the group creation request message, a response message to the group creation request message is sent to the advertising engine, an advertisement request message is received from one of advertising engines included in the user list, an advertisement appropriate for the group user preference is selected, and the selected advertisement is delivered to at least one advertising engine included in the user list. The at least one advertising engine is included in the same group.

Systems and methods for implementing point of advertising purchasing include using mass media publications configured for or containing service, product or vendor transmittable signals, such as from radio frequency identification tags. In a preferred arrangement, a consumer perceiving an advertisement of the mass media publication may activate a reader in a portable communications device, such as a smart mobile or cellular phone, to receive information from the radio frequency signal associated with the advertisement to identify a vendor, product or service associated with the radio frequency identification. The smart mobile phone or communications device of the consumer may communicate with a system of a vendor or vendors by way of a commerce data organization system across a network to order a product or product information from a system of the vendor over the network by using the information from the radio frequency identification.

Systems and methods for social sharing and online publishing of advertisement messages concerning products or services. In one embodiment, an advertising message associated with a radio frequency identification based transmission may be published online by a user of a wireless ordering device. The users sharing of such messages may serve as an endorsement of the brand, product or service. A system, such as a commerce data organization system and/or vendor system, may then reward or credit the message sharer (e.g., consumer affiliate) based on variables the vendor or advertiser chooses, such as social influence, audience reach and performance based metrics. In some cases, the technology involves a method for consumers to engage with RFID based advertising to gain rewards. The rewards may be in the form of affiliate points that consumers may gain each time they share a message.

Systems and methods for using wireless beacons in point of purchase (“POP”) displays to facilitate the delivery of consumer oriented content to mobile devices is disclosed. Wireless beacons may be used to broadcast wireless signals from POP displays, where the wireless signals include data packets with unique identifiers for the wireless beacons. The wireless signals may be received by mobile devices. A remote server may communicate with the mobile device and provide the mobile device with up-to-date content associated with the POP displays. A geographic location of the mobile device may be assessed and used to determine if the mobile device is at an acceptable location for displaying the up-to-date content.

Embodiments disclosed herein provide systems and methods for providing wireless device activity information to a third party based on acceptance of an offer presented to a user. In a particular embodiment, a method provides detecting an occurrence of one of a plurality of trigger conditions, wherein each of the trigger conditions corresponds to at least one activity performed by a wireless communication device. In response to detecting the occurrence, the method provides presenting a user of the wireless communication device with an offer to provide device activity information for the wireless communication device to a third party. The method further provides receiving a response to the offer from the user, wherein the response comprises an indication of whether the user desires to accept the offer.

In general, the invention relates to a system and method of operating a shopping system to facilitate payment using a mobile device. A network is configured to include a server programmed with a personal characteristic database, a database searching algorithm, and to be coupled to a wireless communication system that is capable of communicating with the user's personal data device. The user logs on through the wireless communication system to the secure network using her personal data device, and communicates to and stores in the database personal data defining her characteristics. Either the secure network automatically identifies the first users precise geographic location, or the user himself otherwise indicates and stores in the database of the network an identifying address that indicates his current specific geographic location. Personal data defining the user's characteristics are then sent to a business location at the user's location to facilitate a payment transaction.

A system and method for distributing promotions to mobile devices located in a broadcast target area and as a function of a promotion client identifier, the system and method including transmitting a first plurality of promotions associated with a plurality of promotion clients having locations in a target area, receiving a promotion client identifier, receiving the transmitted promotions, and displaying one of the received promotions on a mobile device as a function of the promotion identifier.

The discussion relates to context-aware environments. One example can include inwardly-facing cameras positioned around a periphery of an environment that defines a volume. The example can also include sensors positioned relative to the volume and configured to communicate with a user device in the volume. The example can also include an ambient perception component configured to track user locations in the volume and to detect user gestures relative to objects in the volume, and responsive to receiving a query from the user's device, to supplement the query with information derived from the objects.

Methods, systems, and devices for displaying advertisements on mobile telephone devices at the end of a call to a pre-designated number are disclosed. In aspect a computerized method comprises determining that a telephone call has been initiated between a mobile telephone device and a second telephone device, determining that the telephone number matches a campaign telephone number stored on the mobile telephone device, determining a media object to display based on the telephone number, downloading the media object on the mobile telephone device, determining that the telephone call has ended, and displaying the media object on the mobile telephone device after the telephone call has ended.