A mobile device may include a location determination device, a mobile application, a plurality of wireless communication devices, and a user interface for the mobile application. The mobile device may be coupled, via wireless connections, with a wearable device to capture identification information of the object and a remote portal to determine whether a data warehouse coupled with the portal stores a predetermined type of data associating the identification information and the mobile device. If so, the mobile device may generate an alert on the mobile device and prompt the user to accept an operation related to the object. If the user accepts the operation, the mobile application may monitor the location of the mobile device and initiate the operation based on the location of the mobile device.

Aspects of the subject disclosure may include, for example, a method including receiving advertisements from a remote advertising content provider and pre-loading the advertisements at a communication device. An advertisement is selected for presentation at a presentation device, based on a user's advertising viewing history, the duration of the advertisement, the device location, the device environment, the user's demographic profile, or the user's activities. The presentation device presents the advertisement responsive to the trigger message. The effectiveness of the advertisement is determined, and the advertisement viewing history is updated; the advertisement is selected based in part on the effectiveness of a past presentation of the advertisement. Other embodiments are disclosed.

A system and method for facilitating tracking of interactions with a plurality of content types within a digital reality. One or more users enter a public digital zone where content from one or more holographic applications is available for interaction through digital reality devices. Interactions include seeing, looking at, clicking on, engaging with, and immersing into the digital content from the one or more holographic applications. Potential outputs of these interactions include transactions, switching to other holographic applications, or completely exiting the holographic application. Each of these interactions is continuously tracked by a telemetry and tracking cloud server communicatively connected to a cloud server and holographic application. Cloud servers of each public digital zone connect to cloud servers of other public digital zones, enabling users to seamlessly access holographic applications located in other public digital zones.

The user wearable devices are configured to allow attendees of events to exchange their information upon a simultaneous input into their respective device. The simultaneous inputs initiate a verification that the two users are registered for and present at the same event before initiating a pairing through single direction short range antennas. The simultaneous inputs can also verify whether the two users are facing one another and an appropriate distance apart to coordinate the simultaneous input.

Systems and methods for implementing point of advertising purchasing include using mass media publications configured for or containing service, product or vendor transmittable signals, such as from radio frequency identification tags. In a preferred arrangement, a consumer perceiving an advertisement of the mass media publication may activate a reader in a portable communications device, such as a smart mobile or cellular phone, to receive information from the radio frequency signal associated with the advertisement to identify a vendor, product or service associated with the radio frequency identification. The smart mobile phone or communications device of the consumer may communicate with a system of a vendor or vendors by way of a commerce data organization system across a network to order a product or product information from a system of the vendor over the network by using the information from the radio frequency identification.

The present invention provides a system and a method for delivering advertisement content perceptible by a user of an augmented reality device.

In a system for dynamically selecting messages for display on a mobile device, the message to be displayed is selected based on a change in one or more parameters associated with the user of the device. The parameters include a set of promotions previously transmitted to the user device or a purchasing pattern of one or more other users to whom a particular promotion was sent previously.

A disclosed example includes an identifier extractor to: extract a first identifier from mobile device communications at a merchant location; and store the first identifier in a database associated with the merchant location; a communications interface to: monitor for the mobile device communications, the identifier extractor to extract the first identifier in response to the communications interface identifying the mobile device communications during the monitoring; receive a request including the first identifier from an audience measurement entity; and when the first identifier is present in the database, send an association between the first identifier and the merchant location to the audience measurement entity; and a collection interface to determine whether the first identifier is present in the database.

Methods and systems are described for providing programmatic creation and modification of advertising services including advertising campaigns. In one embodiment, a system includes an advertising campaign framework having one or more application programming interfaces (APIs) and software components that include one or more software programs and software code libraries. A storage medium stores instructions of the one or more APIs and software components. Processing logic is coupled to the storage medium. The processing logic is configured to execute the instructions of the one or more APIs and software components to receive a function call from an ad campaign software of an advertising entity, to provide a set of functionality for programmatically creating an ad campaign and programmatically modifying an ad campaign, and to generate a response that is sent to the ad campaign software of the advertising entity. The response includes one or more function calls with parameters including cost information for targeting users having predicted life time values greater than a threshold life time value (LTV) for a type of ad campaign.

Embodiments are directed to communicating with and controlling operation of electronically-controlled appliances. In one scenario, a computer system receives a first input from a computing system indicating that an electronically-controlled appliance is permitted to communicate with a cloud computing platform. The computer system generates a notification that is to be sent to a software application, where the software application is configured to control functions of the electronically-controlled appliance. The computer system transmits the generated notification to the software application, where the generated notification indicates that the cloud computing platform is communicably connected to the electronically-controlled appliance. The computer system then receives a second input from the software application indicating that specified functions are to be performed on the electronically-controlled appliance, and transmits instructions to the electronically-controlled appliance to perform the specified functions. These functions are then interpreted and carried out by a hardware controller on the electronically-controlled appliance.